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National Video Game Day 2024 – The mainstream breakthrough of Indian esports and Olympics aspirations

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The video gaming and esports industry in India has witnessed a meteoric rise in the last few years. With a rapidly growing audience and player base, the industry has commanded attention from brands and investors alike.

According to a FICCI-EY report, total esports tournament participation is projected to reach 2.5 million participants across various titles, compared to 1.79 million in 2023. Additionally, airtime for esports broadcasts is set to increase to 8,000 hours from 6,500 in 2023, with a rising average minute audience.

Tournaments such as the Battlegrounds Mobile India Masters Series (BGMS) have recently announced their third straight season being broadcast on a mainstream sporting network, changing the way esports is consumed and marking a significant milestone in the sector’s acceptance. India’s participation in major multi-sport tournaments such as the Commonwealth Esports Championships 2022, where the nation’s DOTA 2 team won bronze, and the Asian Games 2022 where esports debuted as a full-fledged medal sport, has further validated its competitive stature.

While states such as Bihar, Uttar Pradesh, Madhya Pradesh, Gujarat, and others are undertaking various initiatives for the development of esports, the country’s honourable Prime Minister has also advocated for the growth of the sector. With the International Olympic Committee (IOC) also set to discuss the creation of the Olympic Esports Games during the upcoming Paris Olympics, the future looks bright for esports in India.

Sharing his thoughts on the evolution of esports from a pastime hobby to a mainstream sport and form of entertainment, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming stated, “More than a decade back, gaming was nothing but a hobby of a few passionate gamers, with small groups of them organising scattered community competitions across the country. We started NODWIN Gaming in 2014 to streamline esports in India with a vision to bring opportunities for video gaming enthusiasts throughout the country. Looking at the scenario today, we can indeed say India has come a long way. The industry has gained immense popularity and legitimacy among the masses, attracting interest from celebrities, brands, corporates and traditional sporting organisations alike. We will continue to contribute to this growing ecosystem and try to further shine the deserving limelight on gaming and esports. In the near future, we envision esports getting the same mantle as traditional sports, especially with the IOC announcing plans to create Olympic Esports Games and we, along with the Global Esports Federation, are honoured to work alongside the industry stakeholders to achieve that common vision!”

In addition to gamers and gaming creators, Indian game developers are also making significant strides with games inspired by the country’s rich culture and mythology. Games like ‘Ludo King’ which recently surpassed 1 billion downloads, and ‘Raji: An Ancient Epic’ exemplify this trend.

Another promising upcoming title that highlights the potential of homegrown developers is the Indo-futuristic ‘Indus Battle Royale’. Developed by Pune-based SuperGaming, the game has recently surpassed 11 million pre-registrations.

“Over the past decade, India’s gaming industry has transformed from a niche pastime into a mainstream entertainment medium. The surge in mobile gaming, fueled by the high number of smartphone users in the country, has made gaming more accessible to a wider audience, driving the industry’s growth. The creativity and innovation brought in by Indian game developers have produced unique and culturally rich gaming experiences, earning international recognition that has placed India firmly on the global gaming map,” commented Roby John, CEO and Co-Founder of SuperGaming.

Despite India being predominantly a mobile-first gaming nation due to high data penetration and affordable smartphones, there has been a noticeable surge in interest in PC gaming. Beyond hardcore gamers, PCs are increasingly utilized by gaming creators and streamers for content creation and editing. The rise of the creator economy indirectly fuels the growth of the gaming PC ecosystem in India.

Recent data from Valve highlights that Asia, including India, is one of the fastest-growing regions for Steam users, with a more than 150% increase in new users from 2019 to 2024. CyberpowerPC, the Number 1 Gaming PC manufacturing brand in North America which recently forayed into the Indian market promises to cater to this growing demand and create an overall thriving ecosystem that caters to diverse gaming preferences.

Highlighting the factors that will accelerate the rise of PC gaming in the country, Vishal Parekh, Chief Operating Officer, CyberPowerPC India said, “The growth of gaming in India, evolving from arcades and gaming cafes to an official sport, is remarkable. While mobile serves as an entry point for gamers entering the ecosystem, the shift towards more immersive experiences on larger screens is becoming inevitable. Additionally, PC-based esports titles prominently featured in major sporting tournaments highlight the importance of gaming PCs for grassroots development and achieving success in these events. At CyberPowerPC, we are excited to support the country’s growing PC gaming community and give them an immersive experience along with a competitive edge.”

Another monumental trend catapulting video gaming into the mainstream is leading streaming and social media platforms increasingly embracing gamification as a strategy to engage users and attract new audiences. Facebook, Netflix, YouTube, Amazon, Google Pay, Zomato, and LinkedIn have all integrated gamification features to tap into a massive and engaged audience.

“I have been a part of the gaming and esports industry for over a decade and it is fascinating to see how the industry has evolved and grown over these years. For example, esports was a niche, limited to a few people and now it is on its way to be integrated as a new-age sport. Today, gamers of all ages and backgrounds have become active contributors to the sector’s growth, and it is amazing to see how gaming has cemented its place in mainstream culture. Through movies, TV series adaptations and gamification via social media platforms, delivery apps as well as streaming platforms, it has become an integral part of our everyday lives, which was almost unimaginable till a few years back. This momentum is only going to grow, and the future of gaming in India looks incredibly bright. Max Level is committed to contributing to this growth and taking gaming to new heights across the nation,” noted Siddharth Nayyar, Co-founder and CRO, Max Level.

Without a doubt, the video gaming sector in India is on an upward trajectory, and looking ahead, the sky’s the limit!

Asia

Skyesports and Realme Conclude Realme Campus Gaming League in Chennai: National Collegiate Esports Tournament Sees More Than 10,000 Players Participate

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Skyesports, a premier global IP and community builder for gaming and esports, and Realme have wrapped up the Realme Campus Gaming League, a national collegiate esports tournament.

The Grand Finals took place at the SIGMA Auditorium, Sri Sairaam Engineering College, Chennai, and witnessed the top 16 college teams from across India compete in Battlegrounds Mobile India (BGMI) to crown the champions.

Galactic Wolves emerged victorious, securing the title and taking home INR 200,000 from the event’s total prize pool of INR 400,000. The fight went down to the penultimate game, where Galactic Wolves secured a first-place finish to climb to the top of the overall standings.

The Realme Campus Gaming League was launched with a mission to empower college students across India and provide them with a platform to showcase their esports talents in BGMI. The tournament attracted record participation, with more than 2,700 teams from over 200 colleges nationwide vying for a spot in the Grand Finals. To ensure the representation of local talent, Skyesports also organized a local qualifier at the Sri Sairaam Engineering College, with two teams earning their place in the Finals.

Adding to the excitement, renowned gaming personalities Jonathan Gaming and Jelly graced the Grand Finals, interacting with participants and sharing valuable feedback. Jonathan Gaming, fresh from his third-place finish in the BGMI Pro Series (BMPS) 2024 with GodLIke Esports in Kochi, inspired the young competitors with his insights and experience.

Commenting on the tournament, Shiva Nandy, Founder and CEO of Skyesports, said, “Partnering with Realme for the Campus Gaming League has been an incredible experience, as they share our commitment to developing grassroots esports. This tournament was not only a thrilling spectacle for esports fans, but it also offered a platform for college students across India to showcase their talent. The high participation highlights the immense potential at the grassroots level and underscores the importance of fostering and nurturing this talent for the future of Indian esports.”

A Realme spokesperson said, “We are thrilled to support the burgeoning collegiate esports scene in India through the Realme Campus Gaming League. At the LAN Finals in Chennai, players competed in the Realme 13+ 5G which proved to be a formidable device for esports players and casual gamers alike. The event saw over 10,000 participants and garnered more than 250,000 views on social media, showcasing the immense interest and engagement in esports at the grassroots level.”

 

The Realme Campus Gaming League has set a new benchmark for collegiate esports in India, further cementing Skyesports’ and Realme’s commitment to supporting esports at all levels.

 

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Asia

Online Casino Platform 96M Partners with Formula 1

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Formula 1 and 96M, a premier Asian online casino platform, have officially announced a landmark partnership, bringing a new wave of excitement to fans throughout the region. This collaboration establishes 96M as the official betting partner of F1 in Asia, offering exclusive content, innovative betting opportunities and a forward-looking perspective on the future of both industries.

This partnership goes beyond the standard offerings. Fans can look forward to exclusive content tailor-made for the Asian market. Not only will fans gain a deeper understanding of the sport, but they’ll also be armed with the knowledge to make informed betting decisions.

96M will offer a thrilling array of exclusive betting options specifically designed for the Asian market. From daring pre-race predictions to in-play wagers that keep the adrenaline pumping, this partnership promises to elevate the viewing experience for fans of all levels.

To celebrate this exciting collaboration, 96M is launching a special prediction promotion with a unique twist. Fans can participate by predicting race outcomes on the 96M platform via the one-of-a-kind F1 Airdrop. This innovative promotion promises a thrilling way for fans to engage with the sport and potentially score exclusive incentives.

This partnership is poised to redefine the landscape of both online betting and motorsport. By leveraging F1’s global reach and 96M’s expertise in the Asian market, the collaboration aims to set new standards for innovation, responsible gaming and audience engagement. With a shared commitment to delivering exceptional experiences, F1 and 96M are positioned to lead the industry forward.

The partnership officially commences ahead of the 2024 Singapore Grand Prix, marking the beginning of a thrilling new era for both F1 and 96M.

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International Music Day: The strings that bind Indian gaming and esports

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Music has always been seen as a universal language that breaks down barriers and brings together people from various cultures and backgrounds. Gaming is another medium with similar potential, and the relationship between the two stretches back decades to the iconic melodies of Super Mario.

As the world has progressed, so has the relationship between music and gaming. Today, they intersect in numerous innovative ways beyond just a simple theme song, yet their ability to captivate audiences through this immersive connection remains unchanged.

A standout instance of this evolving relationship are the virtual concerts held by well-renowned artists Marshmellow and Travis Scott in the popular game Fortnite. Just as halftime performances at the Super Bowl attract global attention, these virtual events drew similar viewership, with over 10 million attendees for Marshmellow’s concert and 27.7 million unique players participating in Travis Scott’s event.

This immense engagement not only showcases the evolution of music and gaming interactions but also emphasises how deeply gaming influences music consumption. On this International Music Day, let’s explore how music and gaming are creatively connecting in India, much like these international events.

One of the most creative ways music and gaming came together in India was when NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, brought gamification to its popular music festival, NH7 Weekender. The lineup was revealed through an interactive game where users explored a virtual NH7 venue and collected coins to uncover the performing artists.

NODWIN Gaming has also frequently blended music with esports. They teamed up with popular artists Seedhe Maut and Sez On The Beat to produce an anthem called ‘NHK,’, for the Valorant Conquerors Championship (VCC), showcasing top Valorant players from South Asia. Another notable instance was when they organised the Android Carnival during the grand finale of Battlegrounds Mobile India Master Series (BGMS) Season 3, featuring a live performance by renowned musician Garv Taneja, also known as Chaar Diwaari.

Commenting on the significance of music in gaming and esports, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming stated, “Music plays a pivotal role in enhancing gaming and esports experiences. Iconic collaborations, like Linkin Park and Imagine Dragons’ anthem for League of Legends Worlds becoming the sound of gaming culture show how music can resonate deeply with players and audiences alike. Virtual concerts in games like Fortnite by renowned artists like Travis Scott and Ariana Grande also took the world by storm. Games like FIFA have also seamlessly integrated music into their gameplay, creating soundtracks that define each edition and connect with fans worldwide.”

“For gamers, music creates an immersive atmosphere, whether they’re casually playing or competing in tournaments. As a youth entertainment-focused company, NODWIN Gaming recognizes the intrinsic significance of music in gaming and is committed to creating experiences that merge the two, maximising the timeshare of mindshare for our audiences,” he added.

Music plays a crucial role for gamers by enhancing their focus, building excitement, and creating a more immersive and engaging experience. According to Deloitte’s Digital Media Trends Fall Pulse Survey, gen Z gamers have a strong relationship with music. The survey found that 42% of Gen Z gamers listen to other music while gaming, and 34% of them hear music within a game and then seek it out online to stream or purchase.

Naman Mathur, Co-founder of S8UL, India’s leading esports and gaming content organisation says, “Music has always been a huge part of almost every gamer’s journey. Whether it is getting pumped before intense matches or connecting with my community during streams, music has always helped me feel more immersed in the experience. The characteristic music track of each game is something so familiar and exciting for the gamers. Singers like Alan Walker have collaborated with us in the past, clearly highlighting the connection gamers share with music!”

When it comes to in-game music, iconic titles like Grand Theft Auto, Cricket ‘07, or FIFA have soundtracks so ingrained in popular culture that a simple note can immediately remind fans of the game. Music in games can intensify emotions, enhance storytelling, and elevate the overall experience for players.

SuperGaming, a leading Indian game developer, understands this interplay well. Their upcoming game Indus Battle Royale, which is inspired by Indian culture, weaves Indo-futuristic music into its gameplay, crafting an auditory experience that complements its futuristic yet culturally rooted aesthetic.

“Behind every unforgettable gaming moment is a carefully crafted soundtrack that intensifies that experience. For us, the Indo-futuristic soundscape we’ve created not only complements the visual and interactive elements of the game but also enhances the player experience. It creates an atmosphere that pulls players into another world, making each experience on Virlok more vivid and memorable,” commented Roby John, Co-founder and CEO of SuperGaming.

As gaming continues to grow in both reach and cultural impact, music remains at its heart. Whether through game soundtracks, collaborations or interactive experiences this powerful symphony of gaming and music will continue to mesmerise audiences for the foreseeable future.

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