Latest News
How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook

Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free ebook, ‘How to Market Online Casino.’
The ebook provides an in-depth look at various marketing channels, tactics, and the challenges operators face, sharing best practices to navigate daily marketing activities effectively.
The piece relies on a comprehensive survey of leading casino operators and industry stakeholders. Coupled with the extensive expertise of the award-winning SOFTSWISS Marketing team, the ‘How to Market Online Casino’ guide is designed to push the boundaries of casino promotional strategies.
One of the non-obvious strategies described in the ebook is the use of Alternative Dispute Resolution (ADR) platforms as partners to build trust with the audience. According to SOFTSWISS clients, promoting player trust is a crucial aspect of a successful online casino marketing strategy. Partnering with ADR providers not only aids in dispute resolution but also boosts brand credibility and player trust.
Another beneficial strategy emphasised is the focus on player uniqueness. Rather than imitating big casinos, operators should craft gaming experiences that are unique and tailored to their target audience, ensuring a distinct and engaging online casino experience.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “In the ever-evolving landscape of online casinos, where Google updates, new regulations, and rising costs challenge operators, it’s vital to remember that the core of any online casino is its brand. A strong brand is what players remember, what makes them return, and what defines your reputation among players and competitors.”
This year, SOFTSWISS has published two more free insightful ebooks. The iGaming in South Africa market overview sheds light on the peculiarities of the South African gambling market. The Sportsbook Budget Calculator contains the best practices for sportsbook launching, and the P&L calculator is ready-to-use for project costing.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
-
Latest News3 days ago
PIN-UP Global Transforms into the RedCore Business Group
-
Latest News6 days ago
BitStarz Casino Review 2025: The Leading Crypto & Bitcoin Casino With Instant Withdrawal, Fast Payout & Latest Bonuses!
-
Latest News6 days ago
EGT Digital’s games are available to Bangbet’s customers in Tanzania
-
eSports6 days ago
NODWIN Gaming and JioStar unveiling BGMS Season 4 with OnePlus as Title Partner and Android as Co-Title Partner
-
Interviews6 days ago
Scale isn’t everything: Why agility is the new advantage in live casino
-
eSports6 days ago
The MongolZ Lift the Counter-Strike 2 at Esports World Cup Trophy, as Hero Run Ends in Title Triumph
-
Latest News6 days ago
BC.GAME Strengthens African Strategy with Dual Regulatory Approval in Kenya
-
Asia5 days ago
ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case