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How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook

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How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook
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Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free ebook, ‘How to Market Online Casino.’

The ebook provides an in-depth look at various marketing channels, tactics, and the challenges operators face, sharing best practices to navigate daily marketing activities effectively.

The piece relies on a comprehensive survey of leading casino operators and industry stakeholders. Coupled with the extensive expertise of the award-winning SOFTSWISS Marketing team, the ‘How to Market Online Casino’ guide is designed to push the boundaries of casino promotional strategies.

One of the non-obvious strategies described in the ebook is the use of Alternative Dispute Resolution (ADR) platforms as partners to build trust with the audience. According to SOFTSWISS clients, promoting player trust is a crucial aspect of a successful online casino marketing strategy. Partnering with ADR providers not only aids in dispute resolution but also boosts brand credibility and player trust.

Another beneficial strategy emphasised is the focus on player uniqueness. Rather than imitating big casinos, operators should craft gaming experiences that are unique and tailored to their target audience, ensuring a distinct and engaging online casino experience.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “In the ever-evolving landscape of online casinos, where Google updates, new regulations, and rising costs challenge operators, it’s vital to remember that the core of any online casino is its brand. A strong brand is what players remember, what makes them return, and what defines your reputation among players and competitors.”

This year, SOFTSWISS has published two more free insightful ebooks. The iGaming in South Africa market overview sheds light on the peculiarities of the South African gambling market. The Sportsbook Budget Calculator contains the best practices for sportsbook launching, and the P&L calculator is ready-to-use for project costing.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification

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Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.

This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.

The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.

“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.

In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.

ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.

 

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Almedia Hires 17 New Staff Fuelling Exponential Growth

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– Powering the next generation of rewarded user acquisition  – 

 Almedia, the data-driven platform engineering the future of mobile gaming user acquisition – today proudly announces a major hiring wave which includes over 17 people from leading global tech and gaming brands. The new hires are essential to Almedia’s ambitious strategy for achieving exponential growth across Europe and Northern America over the next 12 months.

The new team members will join an already established team, based in Berlin, with a current headcount of 80, supporting a global client base of mobile game developers and publishers. The expanded team joins established departments including product development, marketing, account management, fraud, and talent acquisition. The 17 new hires will drive Almedia’s core mission: elevating user acquisition to new heights and engineering the future of intelligent engagement.

Moritz Holländer, Chief Executive Officer and Founder at Almedia, commented: “Since 2020, we’ve been at the forefront of rewarded user acquisition, and our services and results are being embraced by the global mobile gaming industry, by companies such as Playtika, SuperPlay, Plarium, and Monopoly Go. Team Almedia is witnessing real-time exponential demand for its rewarded UA services, hence we have a robust scaleup roadmap in place to help us manage demand.”

He added: “What we’ve proudly achieved in four years is quite remarkable. With zero funding, a highly profitable organisation, we are humbled to be assembling a true dream team for the global mobile gaming industry. We are thrilled to welcome the latest waves of new hires to the team, which will help us to further establish our brand as the most credible, data-driven rewarded user acquisition company in the world.”

 

The new hires include

  • Andrey Shilin, Lead Product Manager
  • Holly Pickerell, Workplace and Culture Manager
  • Sabina Halilovic, Fraud Analyst
  • Alexander Rasch, Senior Finance Manager
  • Alisson Paschoal Hausmann, Senior Mobile Developer
  • Anthony Clement, SEO Manager
  • April Chen, Senior Customer Success Manager;
  • Benedikt Roth, Lead User Acquisition Google Ads Manager
  • Caroline Sobkow, Talent Acquisition Partner
  • Federica Stiscia, Senior Gaming Partnership Manager
  • Marc Hammes, SEO Manager
  • Mapa Vega, Senior Talent Acquisition Partner
  • Pablo Herranz, Senior Talent Acquisition Partne
  • Ravisankar Chinnam, Senior Frontend Developer
  • Kutay Akalin, Data Scientist
  • Aleksei Smagin, Junior Affiliate Specialist UA
  • Neil Laverty, Senior Customer Success Manager

Almedia currently has a range of positions open across operations, talent, product, marketing and more. To learn more about careers at Almedia, visit the jobs section on the website.

 

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Huge Jackpot at King Billy Casino: C$3,658,306!

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This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global
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King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!

Because, we are talking about C$3,658,306.

This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.

King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.

A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.

About Games Global

Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network. 

About King Billy Casino

Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.

 

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