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Bragg Gaming Launches Kambi Sportsbook with 711.NL in The Netherlands

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Bragg Gaming Launches Kambi Sportsbook with 711.NL in The Netherlands
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Bragg Gaming Group is proud to announce the launch of the 711.nl sportsbook in the Netherlands, utilizing sports betting technology developed by Kambi.

The extension of the relationship sees Bragg provide access to Kambi’s suite of sportsbook technology through its existing relationship with the provider, with Bragg working with 711.nl to integrate this into its current setup.

The additional integration of sportsbook into 711.nl’s existing offering further benefits the new vertical by allowing access to Bragg’s in-house regulatory reporting tools in addition to marketing and promotional tools for sportsbook available through the Bragg Fuze™ toolset.

Bragg’s unique sportsbook relationship with Kambi allows 711.nl to have the autonomy and control of an in-house developed sportsbook through an outsourced, cost effective solution.

The launch follows the award of a sports betting license to 711.nl by the Dutch Gambling Regulator, the Kansspelautoriteit (KSA), with 711.nl already having a license to operate iGaming in the Dutch market.

711.nl’s sportsbook launch comes ahead of the UEFA European Championship Football tournament final, and the Paris 2024 Olympics which begins at the end of this month.

711.nl currently utilizes Bragg’s Player Account Management (PAM) technology, having previously launched on the Bragg PAM platform in April 2022.

It also uses Bragg’s iGaming content aggregation and product delivery solutions, inclusive of casino content developed by multiple in-house studios and exclusive content from multiple studio partners.

711.nl also uses Fuze™ customer engagement tools in its iGaming operations in the Dutch market, accessing market leading tools which increase user engagement through enabling automated, real-time in-game gamification, conversion and retention mechanisms.

Tools available to online casino and sportsbook operators under the Fuze™ toolset include free rounds, free bets, an AI-powered Game Recommendation System, tournaments, quests and jackpots.

Matej Nemec, Senior Vice President, Commercial, EMEA and LatAm at Bragg, commented: “We’re excited to grow our existing relationship with 711.nl to include this new sportsbook through our partnership with Kambi.

“Our agreement with Kambi is providing a unique mechanism to allow our operator partners to offer sportsbook in a cost effective, time efficient manner.”

Veena Dhesi, SVP Partner Success at Kambi, commented: “We are delighted to once again be teaming up with Bragg to power the launch of the 711.nl sportsbook in the Netherlands.

“Kambi’s deep sports betting offer, which includes sophisticated pricing and trading capabilities as well as an award-winning Bet Builder product perfectly complements Bragg’s PAM expertise, and we look forward to working together to deliver unforgettable sports betting experiences to 711’s players.”

Gilles De Backer, Chief Operating Officer at 711.nl, commented: “Bragg have been a great PAM partner to 711.nl since we first launched in the Dutch market, so it was a definite no-brainer to expand this relationship to include sportsbook for the first time.

“We’re looking forward to seeing how our existing customers and Dutch players in general embrace our new sportsbook.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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