PG Soft to sponsor iGB Live’s swansong in Amsterdam

PG Soft, a world-class digital mobile games company, has announced its sponsorship of iGB Live’s swansong event in Amsterdam before the show relocates to London in 2025.

PG Soft is proudly supporting the premier iGaming event and offers the perfect opportunity to connect with more than 9000 iGaming and affiliate pioneers. The event is taking place July 16 to July 19 at the Amsterdam RAI.

As a lead sponsor, PG Soft will be heightening the visitor experience through several well-aligned branding initiatives and interactive activities. On arrival, visitors will be greeted by smart branding on the walkway and entrance, with hosts wearing PG Soft branded t-shirts. Supporting this will be branded vinyls and cups on tables.

PG Soft will also immerse attendees within Dutch culture through a variety of local dishes handed out by waiters in traditional Dutch attire. Some of the food on offer includes the iconic Stroopwaffles and which can be washed down with a signature PG Soft created cocktail. A photographer will also be present to capture highlights from the show, offering 1000 Polaroids with frames featuring the PG Soft logo and a co-branded backdrop with iGB.

PG Soft’s spokesperson commented: “iGB Live is a signature event on the iGaming calendar and we’re proud to support the show, especially as it says goodbye to the amazing Amsterdam. PG Soft is passionate about creating the best mobile games on the market and we look forward to sharing more about our innovative roadmap.”