Latest News
Digitain Introduces Centrivo CRM Platform
Digitain’s Centrivo CRM platform allows its operator partners a full multi-channel and automation solution for player lifecycle management and engagement.
Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo CRM platform.
In today’s fiercely competitive market, Digitain’s introduction of the Centrivo CRM platform is part of the marketing tech needed by today’s iGaming operators. This innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation. This not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.
Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases. We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.
The Centrivo CRM platform facilitates a complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand’s existing set-up with Digitain as against pushing data to a 3rd party solution, allowing a seamless data transmission. The platform does support 3rd party integrations with incumbent channel providers.
The platform itself is user-friendly and can be configured to the operator’s needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis. With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during high-profile marketing acquisition events.”
-
Africa4 days ago
Delasport Enters the South African Market
-
Asia4 days ago
‘India’s Gaming and Esports Landscape 2025’: New titles to drive 60% growth, with investments contributing 40%, says AFK Gaming’s latest survey
-
Asia4 days ago
GodLike Esports Scripts History at Pokémon UNITE ACL 2025 India League, Earns Spot to Represent India in Japan
-
Balkans4 days ago
Spinomenal signs content collaboration with Serbia’s AdmiralBet
-
Gambling in the USA3 days ago
Gaming Americas Weekly Roundup – January 20-26
-
Compliance Updates4 days ago
Orange Digital Seal
-
Asia3 days ago
Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India
-
Latest News3 days ago
Nolimit City takes max wins to another level in Tombstone Slaughter