Industry Leaders Form Group to Advocate for Responsible Industry Practices and Consumer Protections for Popular Online Games 

Industry leaders today announced the launch of the Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social and promotional games, sometimes referred to as social sweepstakes games. The SPGA brings together innovative companies in a unified approach to creating safe, legal, and engaging social and promotional gaming experiences for American adults.

The social games offered by SPGA members allow consumers to play online for free, with no purchase necessary, and provide consumers the opportunity to win prizes when they play.

The SPGA’s mission is to highlight the well-established legality and legitimacy of social sweepstakes games, providing regulators, policymakers, and consumers with a comprehensive understanding of these offerings. As this form of entertainment continues to grow in popularity, the organization and its members are working to ensure that millions of adults in the United States can continue to enjoy these legal games safely and responsibly.

As part of its commitment to fostering transparency, compliance and consumer protection, the SPGA has established internal committees to focus on areas crucial for the industry’s growth and sustainability:

Player Safeguards: Developing educational resources for adult consumers so they can continue to safely and responsibly participate in social gaming experiences. Expanding mechanisms to address consumer complaints and ensure fair treatment while enhancing player protections. Continuing to implement best practices and leading-edge technology for Know Your Customer (KYC), age verification, geolocation, and play and spending controls.

Regulatory Compliance: Developing policy principles to maintain alignment with the established regulatory and legal structures that underpin social games. Providing regulators and policymakers with a comprehensive understanding of the compliant and consumer-first operating model of the online social sweepstakes category, including the steps operators already take to ensure age and identity verification, limit fraud, and to provide consumers with control over their play experience.

“The formation of the SPGA is a critical step toward establishing a clear and cohesive voice for the social sweepstakes industry,” said Seth Schorr, CEO at FSG Digital Inc. “By creating this association, we are committed to helping regulators and policymakers understand how our industry’s products work and how they comply with the appropriate state and federal laws.”

“The SPGA is committed to fostering a cohesive industry voice through collaboration among member companies,” added Camilla Wright of Red Knot Communications, a spokesperson for the new industry body.

“Our goal is to provide forums for sharing knowledge and best practice mutual support and to create an environment that puts consumers first.”

“By prioritizing transparency and responsible practices and communicating this effectively, we will have an industry that thrives as it ensures that millions of adult American consumers can continue this form of online entertainment with confidence.”

To kick off its initiatives, the SPGA will host a webinar on October 1st, 2024, bringing together industry experts to discuss the future of social and promotional gaming. This event will explore emerging trends, regulatory landscapes, and best practices to ensure the industry’s sustainable growth. More details will be made available on thespga.org

The “E-Sports Betting Global Market Report 2024” has been added to ResearchAndMarkets.com’s offering.

The E-sports betting market size has grown rapidly in recent years, from $9.96 billion in 2023 to $11.22 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth observed in recent years can be credited to the rising popularity of esports, increased acceptance of online gambling, higher prize pools, heightened youth engagement, and increased sponsorship and investment.

The E-sports betting market size is expected to see rapid growth in the next few years. It will grow to $18.12 billion in 2028 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period is driven by the expansion of esports titles, broader global market reach, regulatory developments, strategic partnerships, and expanding infrastructure. Key trends expected during this period include cross-platform integration, adoption of blockchain technology, improved user experience, advancements in technology, and the integration of AI and machine learning.

The growing popularity of online games is expected to drive the growth of the E-sports betting market. This growing popularity is fueled by technological advancements, widespread internet access, engaging and immersive gameplay experiences, social connectivity, and a diverse range of game genres catering to various interests and age groups. E-sports betting enhances the appeal of online gaming by increasing viewer engagement, attracting a broader audience, and generating revenue for the e-sports industry. For example, in 2022, the Department of Foreign Affairs and Trade, an Australia-based federal government body, reported that the digital gaming industry was valued at $240 billion worldwide in 2020 and is projected to grow to $294 billion by 2024. In 2021, the industry generated $226.5 million in revenue, marking a 22% increase from 2020, with 83% of this revenue coming from international markets. Therefore, the rising popularity of online games is driving the growth of the E-sports betting market.

Major companies in the E-sports betting market are focusing on developing innovative technology, such as odds and modeling feed technology, to enhance betting accuracy, improve user experience, and offer more competitive and dynamic betting options. Odds and modeling feed technology involves using statistical models and algorithms to predict outcomes and optimize decision-making in various applications. For instance, in April 2022, Esports Technologies Inc., a US-based provider of esports products, platforms, and marketing solutions, launched its innovative Odds and Modeling Feed Technology. This cutting-edge technology allows the company to deliver real-time odds and modeling data to its clients, enhancing their ability to make informed betting decisions. The technology leverages advanced algorithms and machine learning techniques to analyze vast amounts of data, providing accurate and up-to-date insights on esports events.

In July 2021, Esports Entertainment Group Inc., a US-based esports entertainment and online gambling company, acquired Bethard Group Limited for an undisclosed amount. This acquisition aims to significantly enhance Esports Entertainment Group’s market presence and revenue by adding new gaming licenses in Sweden and Spain, thereby expanding their operational footprint and increasing their available markets. Bethard Group Limited is a Malta-based company that provides sports betting services.

This report focuses on e-sports betting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

Markets Covered:

• By Betting Types: Pre-Match Betting; Live Or In-Play Betting
• By Platform Types: Online Betting Platforms; Offline Betting Locations
• By Application: Ages 18-25; Ages 26-30; Ages 31 And Above

Key Companies Mentioned: Flutter Entertainment Plc; Entain Plc; Bet365; DraftKings Inc.; Pinnacle Group Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.

Key Topics Covered:

1. Executive Summary

2. E-Sports Betting Market Characteristics

3. E-Sports Betting Market Trends And Strategies

4. E-Sports Betting Market – Macro Economic Scenario

5. Global E-Sports Betting Market Size and Growth
5.1. Global E-Sports Betting Market Drivers and Restraints
5.2. Global E-Sports Betting Historic Market Size and Growth, 2018 – 2023, Value ($ Billion)
5.3. Global E-Sports Betting Forecast Market Size and Growth, 2023 – 2028, 2033F, Value ($ Billion)

6. E-Sports Betting Market Segmentation
6.1. Global E-Sports Betting Market, Segmentation By Betting Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

• Pre-Match Betting
• Live Or In-Play Betting

6.2. Global E-Sports Betting Market, Segmentation By Platform Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

• Online Betting Platforms
• Offline Betting Locations

6.3. Global E-Sports Betting Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

7. E-Sports Betting Market Regional And Country Analysis
7.1. Global E-Sports Betting Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global E-Sports Betting Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific E-Sports Betting Market

9. China E-Sports Betting Market

10. India E-Sports Betting Market

11. Japan E-Sports Betting Market

12. Australia E-Sports Betting Market

13. Indonesia E-Sports Betting Market

14. South Korea E-Sports Betting Market

15. Western Europe E-Sports Betting Market

16. UK E-Sports Betting Market

17. Germany E-Sports Betting Market

18. France E-Sports Betting Market

19. Italy E-Sports Betting Market

20. Spain E-Sports Betting Market

21. Eastern Europe E-Sports Betting Market

22. Russia E-Sports Betting Market

23. North America E-Sports Betting Market

24. USA E-Sports Betting Market

25. Canada E-Sports Betting Market

26. South America E-Sports Betting Market

27. Brazil E-Sports Betting Market

28. Middle East E-Sports Betting Market

29. Africa E-Sports Betting Market

30. E-Sports Betting Market Competitive Landscape And Company Profiles
30.1. E-Sports Betting Market Competitive Landscape
30.2. E-Sports Betting Market Company Profiles

• Flutter Entertainment
• Entain Plc
• Bet365
• DraftKings Inc.
• Pinnacle Group Inc.

31. E-Sports Betting Market Other Major And Innovative Companies

• Super Group Ltd.
• William Hill Plc
• Kindred Group Plc
• Paddy Power Betfair Plc
• Betsson AB
• Betfred
• SBOBET
• Parimatch
• 888 Holdings Plc
• Bet-at-home.com AG
• Betvictor Ltd.
• Esports Entertainment Group
• BetWinner
• Intertops
• Betcris

32. Global E-Sports Betting Market Competitive Benchmarking

33. Global E-Sports Betting Market Competitive Dashboard

34. Key Mergers And Acquisitions In The E-Sports Betting Market

35. E-Sports Betting Market Future Outlook and Potential Analysis
35.1 E-Sports Betting Market In 2028 – Countries Offering Most New Opportunities
35.2 E-Sports Betting Market In 2028 – Segments Offering Most New Opportunities
35.3 E-Sports Betting Market In 2028 – Growth Strategies

For more information about this report visit researchandmarkets.com/r/wz8lwc

As Holographic Games Grow in Popularity, Company’s FusionHolo Innovation to Shine at NASPL 2024 Conference

Scientific Games announces the global lottery company’s hottest new instant scratch game innovation, FusionHolo. The new product will debut at the North American Association of State & Provincial Lotteries 2024 Conference in Kansas City, Missouri from September 9 through September 12. FusionHolo is one of several new products from Scientific Games to be introduced to North American lotteries at the conference.

Scientific Games, the world’s largest creator, producer and manager of lottery games, offers lotteries more than 100 strategic enhancements for its world-leading instant products. The Massachusetts Lottery, one of the top-performing lotteries in the U.S., will launch a $10 Merry & Bright Blowout game featuring FusionHolo in its 2024 holiday portfolio.

FusionHolo is an all-new holographic scratch game enhancement featuring two holographic patterns fused together in the game graphics, allowing the shimmering play area to stand out clearly. To create the ‘fusion,’ lotteries select from a combination of holographic patterns for the center and the edges of the game design, including money, holiday and casino.

Holographic instant games are growing in popularity with lottery players. Over the past five years (2019-2024), holographic games experienced an 8.24% compound annual growth rate in estimated gross gaming revenue. Additionally, based on average fiscal index, holographic games outperformed non-holographic games by more than 12% in every price point from $1 to $20 in fiscal year 2024.

“We are thrilled to debut our newest advancement in holographic games to our lottery customers next week at the 2024 NASPL conference. This product really allows the play area to shine as the focal point of the game compared to traditional holographic products,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “In sneak previews of FusionHolo with just a few lotteries, the response we’ve received is extremely exciting.”

The company’s game innovations teams developed FusionHolo following overwhelmingly positive feedback in player focus groups. In product testing conducted through a national survey with more than 1,000 lottery scratch-off game players, participants indicated that the FusionHolo games conveyed a premium appearance and expressed purchase intent.

The shimmering FusionHolo games are produced on Scientific Games’ advanced game production technology at the company’s global headquarters in metro Atlanta which serves nearly every North American lottery.

Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.

FusionHolo™ is a trademark of Scientific Games, LLC. © 2024 Scientific Games, LLC. All Rights Reserved.