Latest News
Sportradar Launches Industry-First Social Media Video Ads Featuring Live Sports and Betting data

Sportradar today announced the integration of live sports data and betting content into video advertisements through its ad:s paid social marketing service. This industry-first solution unlocks new opportunities within paid social advertising, delivering more relevant adverts, at speed and at scale, enabling greater engagement, enhanced campaign efficiency and value for sports betting and iGaming clients.Â
As consumption of short form video content grows, social media platforms are prioritizing video advertising to better engage customers and achieve greater campaign efficiency and effectiveness. To address this opportunity, Sportradarâs proprietary, AI-driven marketing technology creates and delivers tailored social media video advertisements, which update in real-time to reflect betting market movements, including live odds, as well as casino games and jackpot value, to aid customer retention and drive revenue. Â
This new feature is initially available across Metaâs social media platforms, including Instagram and Facebook.Â
Niki Beier, SVP Marketing Services at Sportradar, said: âOur paid social media clients have already seen fantastic results using static creative ads informed by our live data. Now, by integrating real-time shifts in betting odds with Sportradarâs 23 yearsâ worth of historical data, we are maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging and better performing video adverts.âÂ
Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with necessary regulations. The ad:s platform has the ability to highly target all adverts to reach only social media users of legal gambling age and Sportradar encourages all of its clients to remove identified âat-riskâ individuals from their paid social activity and digital advertising.Â
-
eSports7 days ago
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh
-
Africa6 days ago
Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25
-
Latest News6 days ago
Week 25/2025 slot games releases
-
Africa7 days ago
EGT Digital has expanded its partnership with Bangbet in Nigeria
-
Asia7 days ago
Gen.G Opens âGGXâ, the Next-Gen Cultural Gaming Space
-
Africa7 days ago
Pay Changu Partners with 888Bets
-
Industry News6 days ago
iGB L!VE confirm London iGaming Week program
-
Conferences in Europe7 days ago
New-look SBC Summit Malta Shows Strong International Appeal