Latest News
SOFTSWISS Brings the Red Light District Atmosphere to iGB L!VE 2024
SOFTSWISS, an international technology company with over 15 years of experience in software development for iGaming, has introduced the most daring creative concept at iGB L!VE 2024.
Last week, one of the most anticipated industry events of the year, iGB L!VE 2024, was held in Amsterdam for the final time. In a special tribute to a city that hosted the exhibitions for many years, SOFTSWISS delivered a vibrant creative concept inspired by one of Amsterdam’s most iconic symbols – the Red Light District.
SOFTSWISS’ attendance at the expo was fruitful both in terms of business cooperation and stand appearance. The team of 60 experts held nearly 200 meetings over two busy days. The media present at the event named the company’s stand among the most eye-catching at the expo.
The SOFTSWISS team implemented an entirely new approach to the exhibition stand design. Within a 160 square metre exhibition area, the company fully immersed itself in the atmosphere of one of Amsterdam’s most iconic locations. Music, lighting, visual content, and gourmet treats engaged nearly all the senses of standvisitors, creating a memorable and captivating experience.
With each press of the big red button, the stand transformed into an audio-visual themed experience for 15 seconds. The team created this dynamic effect using three ton professional stage equipment and 70 square metres of LED screens.
A renowned local confectionery prepared an exquisite delicacy for the stand’s guests – 24 kilograms of chocolate-covered strawberries. They also aligned gifts for SOFTSWISS’ long-term partners with the creative concept. Adding an element of surprise, participants drew cards with the names of their gifts from a velvet bag.
Andrey Starovoitov, Co-CEO at SOFTSWISS, shares his impressions: “We took a bold step by trying something very unconventional this year, and it paid off. Our company’s stand stood out significantly at the exhibition, thanks to a unique and creative concept that garnered high praise from our partners and captured the attention of many attendees. This might be the most striking concept we have implemented to date.”
SOFTSWISS is gearing up for the esteemed SBC Summit Lisbon 2024. Partners and expo visitors can expect an equally exciting concept that will fully capture the festive atmosphere of the company’s anniversary year.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
Play’n GO Music launches Piggy Blitz Disco Gold Visualiser
Animated Music Video Released to Commemorate the launch of new slot title Piggy Blitz Disco Gold
Play’n GO, the world’s leading casino entertainment provider, has launched its first official music video, the Piggy Blitz Disco Gold visualiser – bringing Mr. Piggy Blitz and his iconic disco vibes to life like never before.
This exclusive three-minute video drops in conjunction with the release of the highly anticipated 6×4 Piggy Blitz Disco Gold online slot, inviting fans and players to groove alongside Mr. Piggy Blitz himself as he lights up the dance floor.
The dynamic video showcases a mashup of the game’s upbeat soundtrack, featuring Mr. Piggy Blitz dancing in perfect sync with the music.
Packed with the neon-lit energy of the 80s and designed to captivate fans of both the game and retro music culture, the video serves as the ultimate soundtrack for Play’n GO’s latest release.
To watch the Piggy Blitz Disco Gold visualiser, go to playngo website
Piggy Blitz Disco Gold is an electrifying 6×4 online slot sequel, immersing players in a world of 80s disco fun. The game is filled with features like Cash Coins, Piggy Banks, and the Gold Piggy Feature, giving players endless opportunities to hit massive prizes, with potential wins up to x5,000 their stake.
Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO, said:
“The Play’n GO Music team has worked tirelessly to create something truly special for our fans, capturing the excitement and energy of Piggy Blitz Disco Gold in a way that will resonate with both iGaming fans and music lovers.
“The Piggy Blitz IP’s legendary retro style has never looked better – and we can’t wait for everyone to hit play, get grooving, and experience the thrill of the disco dancefloor.”
Play’n GO Music showcases the Swedish gaming giants Play’n GO’s soundtracks of their industry-leading games and produce new music all under the imprint Play’n GO Music.
Find out more about Play’n GO Music and Play’n GO, visit playngo website
Latest News
GamCare highlights new ways for banks to proactively screen transactional data to detect harmful gambling
The gambling support charity GamCare is today highlighting ways that banks in the UK can protect their customers from experiencing harm from gambling, following a recent workshop it ran with experts from across the financial services sector.
GamCare’s Gambling Related Financial Harm project was established in 2019 and is a cross-sector initiative to share knowledge, develop resources, and enable firms to support customers who are affected by gambling harms.
In the workshop – which brought over 70 representatives from financial services, the debt advice sector and gambling support services – GamCare heard new ways in which some banks are beginning to take a more proactive role in protecting their customers.
During the session, participants heard from a speaker from Santander on how the bank was engaging with customers who were potentially at-risk, including better tools to review levels of gambling spend, more frequent push notifications about the support tools available, and signposting to support services after customers had spent large sums of money gambling in a 24-hour period.
Off the back of the session, the charity has recommended steps that banks can take to support those impacted by gambling.
These include analysing transactional data from customers to identify potential issues with gambling, such as high gambling spending compared to income, late night gambling transactions, or increased gambling activity around payday.
The charity is also calling on more banks to proactively refer customers at risk into third party expert gambling support, including services like the National Gambling Helpline, when transactional data indicates that the customer’s gambling may be becoming harmful and unaffordable.
Banks can also signpost to self-exclusion schemes like GAMSTOP and blocking software such as Gamban to offer customers extra protection, as well as their own support and tools, for example bank gambling blocks which most UK current account providers now offer.
Raminta Diliso, Financial Harm Manager at GamCare, said: “Last year, 72% of people who contacted the National Gambling Helpline disclosed financial difficulties. Banks are particularly well placed to detect harmful and unaffordable gambling through bank statements and transactional data, and provide more targeted support to their customers. We hope that more financial services firms will take a proactive approach and put the right steps in place to support customers who are experiencing financial difficulties related to gambling.”
Graeme Cunning, Vulnerable Customers Strategy Manager at Santander, said: “At Santander, we believe that the bank, although not responsible, does have a part to play in gambling harm prevention. We have built a suite of interventions, including letters and text messages, to provide timely signposting to support for customers at risk of financial detriment due to their gambling.”
To see the read the full report from this GamCare event, download ‘Transaction Monitoring for Harmful Gambling and Proactive Interventions’.
eSports
Hilton Riyadh Hotel & Residences Named Official Main Partner for World Esports Championship 2024
The International Esports Federation (IESF) is pleased to announce the Hilton Riyadh Hotel & Residences as the official main partner for the upcoming World Esports Championship 2024 in Riyadh, which begins on November 11.
This partnership unites Hilton Riyadh Hotel & Residences’ reputation with one of the most significant international Esports events, ensuring every participant has a world-class experience throughout their stay.
With over 480 athletes and teams from across the world, WEC24 will host competitors as honored guests of Hilton Riyadh Hotel & Residences, ensuring they have an exceptional environment to compete at their best and aim for the prestigious title of World Esports Champion.
“It’s exciting to work alongside a brand that deeply values our vision and understands the importance of a memorable experience for all of our athletes and participants. Together, we’re setting a new standard for Esports events and creating an unforgettable journey for everyone attending.” – said Ana Karakolevska, Chief Marketing Officer at IESF.
“At Hilton Riyadh Hotel and Residences, we are proud to be the main partner of the World Esports Championship 2024 in Riyadh. Our commitment to excellence aligns perfectly with this prestigious event, where we aim to provide every participant with a world-class experience that goes beyond expectations.
By partnering with the International Esports Federation, we are setting a new standard for Esports events, ensuring that WEC24 will be an unforgettable journey for all attendees. Join us as we elevate Esports and create moments that will be cherished for a lifetime.” – said Hans Schiller, General Manager at Hilton Riyadh Hotel and Residences.
The partnership reflects a shared commitment to elevating Esports and enhancing each attendee’s experience. Both IESF and Hilton Riyadh Hotel & Residences share the goal of making WEC24 one of the best Esports events to date, with the highest standard of care and support for athletes and fans alike.
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