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Looking good: BGaming joins First Look Games
Innovative studio to ramp up game promotion with access to award-winning platform that directly connects developers and publishers
BGaming has taken its marketing to the next level by partnering with First Look Games, the platform that allows game studios to connect directly with affiliates for the purpose of game promotion and brand awareness.
BGaming considers itself a dynamic online casino content provider that goes to great lengths to understand player preferences so that it can produce unique and engaging games and experiences that not only meet but exceed expectations.
By becoming a First Look Games studio partner, BGaming gains access to a branded library where it can upload information and assets for its full portfolio of popular online slot games.
This includes game sheets, logos, images, videos, and even demo links so that affiliates can offer their readers free-to-play versions of each slot. Player verification for this is carried out by Age Checked, so this can be offered to players even if they are in highly regulated markets.
Affiliates can download information and assets from BGaming’s library in bulk or for individual titles and use them to create reviews, previews, and other content about the studio’s games.
BGaming also has the ability to give a selected number of affiliates a “first look” at the information and assets for its latest releases, allowing these publishers to create content ahead of launch to build anticipation and awareness of the game before it hits casino lobbies.
Elliott Resnick, Head of Commercial at First Look Games, said: “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match.
“The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
Kate Puteiko, Chief Marketing Officer at BGaming, added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
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NetBet Extends Its Danish Reach with Multiple Gaming Partnerships
The famous European gambling brand NetBet attained a Danish Gambling Authority (Spillemyndigheden) license in late February 2024, expanding its global reach in one of Europe’s most developed Internet gaming markets. For its Danish launch, the NetBet platform partnered with top-name provider Pragmatic Play and Push Gaming, bringing titles like Razor Returns, Sweet Bonanza, and Gates of Olympus to Denmark-based game-of-chance aficionados.
While NetBet’s entry into this region got met with a positive reception, the operator headquartered in Malta quickly sought to build on the established momentum by striking multiple gaming partnerships with quality game suppliers with excellent industry standing.
In late March 2024, one of the world’s fastest-growing digital entertainment suppliers, Playson, revealed that it had teamed up with NetBet Denmark to supply the operator’s growth via its varied selection of titles, boasting famed mechanics like Hold and Win.
A week after the Playson agreement, NetBet Denmark’s PR manager, Claudia Georgevici, announced that the company is now in business with 1X2 Network. A day later (April 5th), two new NetBet provider deals became public between Amusnet Gaming and G Games. The first is the former digital arm of brick-and-mortar equipment supplier EGT, which boasts a catalog of over two hundred games, and the latter is the creator of successful slots like El Diablo, Thor’s Egg Hunt, and Cheeky Fruits 6 Deluxe.
The online casino, sports betting, and poker operator closed off an immensely fruitful April, noted by also landing deals with Sweden’s Nolimit City and Malta’s Play’n GO, Stakelogic, and Wazdan.
The Danish Online Gambling Market
In 2012, Denmark chose to regulate interactive gaming and sports betting over the Internet through its Gambling Act, establishing a state-owned monopoly over this sector by the Danish National Lottery – Danske Spil. When that happened, the Danish Gambling Authority, known as Spillemyndigheden, got born.
Post-2012, Denmark quickly became one of the most booming European gaming regions, and the Danish Gambling Authority notes that in the first decade of the existence of this Danish industry, gambling rates have increased by 7%, with much of this rise occurring in the Internet vertical. The country’s remote gambling market gets projected to now produce revenues of $1.16 billion in 2024, displaying a 3.23% yearly rise over the next five years, when it gets projected to hit a market size of $1.36 billion. In 2024, half ($570 million) of the generated revenues should come in from online casinos, with user penetration tallying to 15.5%. Sports betting should bring in $360 million in 2024, and Internet lotteries in Denmark get guessed to rake in $230 million this year.
While these figures are impressive, they represent a slight drop off (per user) compared to this market in 2022 and 2023. Estimates are that the online casino vertical will gradually continue to fall from year to year, but the remote sports betting sphere should hold steady.
Research by the Danish Gaming Authority shows that Danes most participate in lotteries and scratch card gambling, with 13.4% of the population playing these games, compared to 8.6% betting on sports and 4.1% on online casino-style products.
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Zillion Games launches Storm Fruits slot
Zillion Games introduces Storm Fruits, a popular theme among players worldwide, brought to life as a vibrant fruit-themed slot packed with eye-catching animations of lightning and fireworks.
Storm Fruits combines high-volatility excitement with 25 paylines, ensuring thrilling gameplay that appeals to both seasoned players and newcomers. Key features include stacked wilds for increased win potential, giant symbols in free spins mode, and the Hold & Respin feature, where diamonds lock in place for even bigger rewards. Additionally, the Bonus Buy option allows players to jump straight into the action, making for an unforgettable gaming experience.
Add this game to your portfolio and delight your players with Storm Fruits today!
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Soft2Bet celebrates 8th Anniversary with 2-day Gala Dinner and Party in Budapest
To mark this event, Soft2Bet also rewarded three lucky winners with a total prize of €88,888, split into three amounts: €55,555 for first place, €22,222 for second place, and €11,111 for third place.
In his speech, Soft2Bet CEO and Founder Uri Poliavich emphasised that Soft2Bet keeps the spirit of entrepreneurship with which it started in 2016 and, as the group launches the Soft2Bet Invest iGaming Innovation Fund, that “startups are the future” of the iGaming industry.
“We were all at the beginning of our journey once,” Uri added, “and that is why we launched Soft2Bet Invest: only startups can energise an industry that is demanding growth and innovation.”.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Today more than ever the entrepreneurial spirit needs support and to be believed in and as we bring together more than 300 of our partners, we celebrate innovation, visionary thinking and new perspectives on the industry!”
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