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UNIBET JOINS FORCES WITH SNOOKER’S PRESTIGIOUS BRITISH OPEN

Published

9 months ago

July 30, 2024

Adrienn Sarkany

Reading Time: 2 minutes

The World Snooker Tour (WST) has today announced Unibet as the new lead partner for snooker’s British Open, which is set to take place in Cheltenham this September.

The Unibet British Open, running from Monday 23^rd September to Sunday 29^th September at the illustrious Centaur Arena at Cheltenham Racecourse, will showcase a spectacular lineup of snooker’s greatest legends.

Fans can expect to see performances from icons such as Ronnie O’Sullivan, Judd Trump, world number one Mark Allen, World Champion Kyren Wilson, defending champion Mark Williams – and many more.

This historic world-ranking event, first held in 1985, is a must-watch, being televised by ITV and an array of global broadcasters, reaching a worldwide audience.

Adding to the excitement, the tournament is renowned for its thrilling FA Cup-style random draw for all rounds, promising potential high-stakes clashes between the sport’s titans right from round one.

Kicking off with 128 players, most opening round matches will take place at the Unibet British Open qualifiers from Wednesday 31^st July to Saturday 3^rd August in Leicester. Winners will advance to the final stages in Cheltenham, where they will be joined by the top 16 seeds.

Peter Wright, WST’s Chief Commercial Officer, said: “We are thrilled to work with Unibet for the first time as we know they share our passion for sport. They are an innovative brand, always looking to help fans enjoy sport in a safe and responsible way. The British Open is an outstanding event on our calendar and the line-up is incredibly strong. It will be an exciting week in Cheltenham, and we look forward to working alongside Unibet.”

Sam Mead, Unibet’s General Manager, said: “We are proud to be the lead partner for snooker’s British Open and cannot wait to be part of this thrilling event in Cheltenham. This tournament, with its rich history and stellar lineup, is the perfect platform for us to showcase our commitment to the sport. The world’s best players will be in attendance with the matches broadcast on ITV and internationally, ensuring a well-watched and exciting Unibet British Open.”

Related Topics:partnership SNOOKER'S Unibet

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.