Industry News
Stats Perform Launches OptaAI Studio

Global sports AI and data leader Stats Perform has unveiled OptaAI Studio, a transformative platform that means broadcasters, teams, media and sportsbooks can become sharper, more informed, data-driven storytellers with ease, to attract more viewers, readers, customers and subscribers.
OptaAI Studio uses AI and Opta’s vast deep, broad sports data engine to power more distinctive, impactful sports storytelling across thousands of games, teams and players.
Users can delve into granular details or be the first to identify broader trends, all within highly intuitive interfaces that simplify complex data analysis and content creation.
“OptaAI Studio leverages AI to help unlock captivating narratives in Opta’s enormous sports database, and unlock the data-driven storytelling potential of our clients around the world. It saves broadcasters, journalists, marketers and content creators countless hours of research and verification, empowering them to weave unique, insightful, compelling narratives around the games they cover, attracting fans, subscribers and sponsors,” Alex Lanegger, SVP Product at Stats Perform, said.
OptaAI Studio’s Three Powerful AI-Driven Tools:
- Opta Search: Simplifies deep statistical research to quickly identify distinctive trends, records and patterns across gamedays, seasons and competitions.
- Opta Live: Dynamic dashboard to tell more captivating live game stories with low-latency advanced data, insights, metrics and predictions.
- Opta Graphics: Effortlessly generate unique, branded, highly-sponsorable data-driven graphics for any screen, with AI, to communicate insights in easily-digestible ways, to a wider audience.
Benefits of OptaAI Studio:
- Unearth stunning gems: retain audiences by surfacing unique statistical trends, streaks, trends, records, patterns, rankings and comparisons, across global sports competitions
- Confident commentary and analysis: real-time data and AI powered insights support more confident discussion and validation of narratives during pre-game, post-game and live coverage, to entertain and delight subscribers
- Faster creation of captivating graphics: enable creators to tell compelling stories in the formats fans favour, fast – including branded visuals that are highly sponsorable – for any sport
- Save hours: Streamline research, preparation, verification and content-creation across the team.
More Captivating Sports Storytelling
OptaAI Studio means any sportscaster, producer, marketer or journalist can unlock a limitless sporting memory and a content creation brain, for thousands of games, teams and players, to produce unskippable sports coverage and captivating commercial content, in real-time.
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