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Bragg Gaming Onboards Kero Sports Micro Betting Product to Sportsbook Aggregation Suite

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Bragg Gaming Onboards Kero Sports Micro Betting Product to Sportsbook Aggregation Suite
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Bragg Gaming Group (“Bragg”) has agreed a deal to bring Kero Gaming’s (“Kero”) full suite of sports betting options to its aggregation platform for the first time.

Under the terms of the deal, Kero, a supplier of micro betting data feeds, products and services will integrate its full product suite onto the Bragg HUB content aggregation platform.

The Kero platform combines cutting-edge in-play betting markets, live chat, and live streaming into a one-stop shop for bettors, allowing players to watch games, place bets, and chat seamlessly.

Kero’s micro-betting technology is powered by a proprietary recommendation engine that uses proprietary algorithms to offer personalized and contextually relevant markets to players.

This creates a casino-style sports betting experience, allowing users to bet on a diverse range of markets at any point during a match.

The integration of Kero’s suite of sports betting products onto the Bragg aggregation platform provides a boost to the Bragg HUB with additional sports betting provider partners to be added.

It also forms an important part of Bragg’s long-term strategic goal to become the turnkey solutions provider of choice to the worldwide iGaming and sports betting industry.

The Bragg HUB includes the Bragg Remote Games Server (RGS), which comprises in-house developed games from Bragg’s multiple iGaming studios as well as third-party exclusive games from multiple partner studios under the Powered By Bragg program.

Also included as part of the Bragg HUB is Bragg’s market-leading Fuze™ marketing and promotional toolset, which comprises tools such as automated bonusing, free bets, odds and profit boosts, cash back, tournaments among others on the sportsbook side, as well as a variety of tools for iGaming operators.

Tools available to iGaming operators under the Fuze™ toolset include an AI-powered Game Recommendation System, Flash Jackpots, Game-based leaderboards, tournaments and quests.

Ivica Jovanovski, Head of Aggregation, Bragg Gaming Group commented: “We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time. We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”

Tomash Devenishek, CEO at Kero Gaming, added: “Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering. “Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner”

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All about Stefan Affpal affiliate marketing journey: an exclusive interview by Peaky Ads

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In a groundbreaking interview conducted at a bustling business center in Milan, Vasilii Gamov, CEO of Peaky Ads marketing agency, had the privilege of sitting down with one of Europe’s most influential figures in affiliate marketing. 

With over 200 conferences attended and nearly the same number of speeches delivered, Stefan Muehlbauer, also known as Affpal, currently a Head of Masters in Cash, has managed and paid out an astonishing $120 million to direct affiliates, while training over 100 affiliate managers and countless others through his courses.

In the exclusive video, Vasilii will delve deep into the personal journey of Stefan, exploring all about his journey in affiliate marketing, from business launch and biggest deal to life moments and Master in Cash management. Viewers will hear firsthand about his initial path into the industry, the challenges he faced, and the monumental wins that defined his career.

The conversation will take through the inception of his project, Affpal. Stefan shares insights on his mission to revolutionize affiliate marketing, the unique services he provides, and how he distinguishes himself from competitors.

As we shift focus to Mastersincash, viewers will learn about the recent transition in leadership following Raul Cruz’s departure. Stefan outlines his vision for growth and innovation within this legacy brand, emphasizing the importance of adapting to modern challenges while maintaining core values.

Throughout the interview, Vasilii and Stefan will explore essential topics such as discipline, work-life balance, and the role of luck in success. Stefan will also offer valuable advice for newbies and professionals on how to thrive in this dynamic affiliate industry.

Watch the interview to see Vasilii Gamov from Peaky Ads and Stefan Muehlbauer aka Affpal uncover the secrets behind a remarkable career in affiliate marketing and gain invaluable insights that could inspire your own journey.

To get more information and watch the full interview, check out Peaky Ads Agency’s official YouTube channel!

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Gaming Americas Weekly Roundup – September 2-8

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specialises in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.

Comanche Nation Casino has been recognised as the No. 1 Casino in the state at Oklahoman’s annual Community Choice Awards. The award programme recognises destinations throughout Oklahoma that provide exceptional service and experiences to the community and guests. Award finalists were invited to an awards gala at the Embassy Suites in Oklahoma City. In attendance to accept the award on behalf of Comanche Nation Casino was Shandi Tahhahwah, General Manager, and Megan Norberto, Marketing Manager.

 

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Explore Key Markets at SBC Summit’s Global Markets Lounge

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Explore Key Markets at SBC Summit’s Global Markets Lounge
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SBC Summit, happening from September 24-26 at Feira Internacional de Lisboa, will take a global approach, offering comprehensive insights into the regulatory challenges, market opportunities, and emerging trends shaping the gaming industry.

A highlight of the summit is the Global Markets Lounge, featuring a series of brief, expert-led sessions on the latest developments in key regions. Each 15-minute session will be followed by a 45-minute discussion.

In total, 11 sessions will cover a wide range of markets:

Mexico

As Mexico faces potential political shifts after the 2024 elections, the market must prepare for new challenges. With regulatory change a priority but no clear direction yet, operators are strategising for various scenarios. Dr. Miguel Ángel Ochoa Sánchez, President of AIEJA, will provide insights on navigating these uncertainties.

Africa

Africa’s growing tech-savvy population presents a huge opportunity for the gaming industry. This session, led by Jeremiah Maangi, Founder & CEO of iGaming AFRIKA, will explore whether regulation will help or hinder new entrants, focusing on key markets like South Africa and Nigeria.

Brazil

Brazil’s recent regulation of sports betting and land-based casinos has triggered industry growth. Udo Seckelmann, Head of Gambling & Crypto at Bichara & Motta, will discuss the sustainability of this boom and the evolving landscape of marketing and affiliation in Brazil’s sports culture.

Philippines

Marie Antonette “Tonet” Quiogue, Principal at Arden Consult, will share expert insights on the Philippines’ market dynamics, focusing on opportunities and challenges for operators looking to enter or expand in this market.

 

USA

As the sports betting market in the USA consolidates, new entrants face the challenge of competing in a saturated environment. Mark Balestra, US Special Counsel at Segev LLP, will discuss the future of iGaming expansion, potential new market entries, and the ongoing quest for regulatory harmony across states.

UK

The UK is the world’s largest regulated market by revenue. With 2024 bringing both elections and the UKGC’s anticipated white paper on gambling, this year could be pivotal for the industry. Will changes in UK laws spark a global ripple effect? Hear from Wes Himes, Executive Director of Standards and Innovation at the Betting and Gaming Council.

Portugal

Portugal’s iGaming market posted record profits in Q1 2024, driven by iCasino growth despite a retraction in sports betting. Pedro Cortes and Luís Portela de Carvalho, Partners at Rato, Ling, Lei & Cortés – Advogados, will examine the evolving regulatory landscape and its impact on operators, particularly regarding concerns over unsafe gambling practices.

Canada

Two years after Ontario opened its doors to commercial iGaming operators, only one other province (Alberta) has announced similar plans. Paul Burns, President & CEO of the Canadian Gaming Association, will explore which provinces might be next and the opportunities for growth in the Canadian market.

Italy

Italy, Europe’s second-largest gambling market, is undergoing a major regulatory overhaul. Quirino Mancini, President of IMGL, will discuss the implications of these changes, including the expiry of all online licences at the end of the year and new regulations on advertising and data security.

Germany

Germany’s gaming market faces challenges such as black market activity and restrictive regulations. Luka Andric, Managing Director of the Deutscher Sportwettenverband, will offer insights into the opportunities and potential for further market development despite these hurdles.

India

India’s nascent online gaming industry was shocked by the imposition of a 28% levy on gaming revenues. Manav Bhargava, Lawyer & Head of India Desk at Segev LLP, will discuss the implications of this move and what it signals for the future of regulation in the world’s largest democracy.

 

Rasmus Sojmark, CEO & Founder of SBC said: “The Global Markets Lounge is a testament to SBC’s commitment to providing deep, region-specific insights for our attendees. By bringing together experts and industry leaders in one space, we’re ensuring that participants have access to the latest developments and opportunities across key global markets. Our aim is to empower delegates with the knowledge they need to navigate and succeed in these dynamic environments.”

The Global Markets Lounge is located at C202 (between entrances 3 and 4), with sessions running daily. On Tuesday, sessions will cover Mexico, Africa, and Brazil. Wednesday will focus on the Philippines, USA, UK, and Portugal. Thursday’s sessions will explore Canada, Italy, Germany, and India.

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