Latest News
UK Tote Chooses Amelco for Fixed-odds Sports Betting

Amelco, the leading sports betting and platform provider, is celebrating a major milestone, by providing the UK Tote, an iconic racing brand, with its first comprehensive fixed-odds sportsbook.
The deal will see Amelco’s market-leading sportsbook embedded into the UK Tote’s in-house Player Account Management (PAM) platform.
The launch of a fixed odds sportsbook marks a major new step for the UK Tote as it broadens its offering to customers to cover all sports.
Under the agreement, Amelco is providing the Tote with a truly comprehensive range of sports, including football, golf, cricket, tennis, rugby and darts – totalling 25,000 live events per month.
Brandon Walker, Head of Business Development at Amelco, said: “As the world’s most comprehensive platform and sportsbook provider, we’re the only major supplier that can offer everything a leading brand like the Tote needs under one roof for customers.
“We see this landmark deal with the UK Tote as a true demonstration of the flexibility of our offering – seamlessly integrating our sportsbook solution into the UK Tote Group’s in-house Player Account Management system.
“Our partnerships with the world’s biggest betting brands are testament to our legacy of excellence since the early 2000s. We look forward to a long and successful partnership with the UK Tote.”
Dave Hammond, UK Chief Commercial Officer for the UK Tote, added: “The Tote will always be racing first, but through our customer research, the majority expressed a desire for a more comprehensive experience. We listened and delivered by expanding our offerings to include all sports under our iconic brand.
“Using best-in-class technology, with an innovative approach to product development and customer engagement, we are rejuvenating the UK Tote with our world-leading pools platform, while reaching new audiences by broadening our offering.”
-
Africa6 days ago
EGT Digital continues to hit milestones in Africa
-
Compliance Updates7 days ago
Betsson joins Unibet & Tipico on stage at Leaders in Compliance Conference
-
Asia6 days ago
Skyesports Pro League CS2 Playoffs Announced: Top Four Teams Set to Compete for the Title
-
Asia5 days ago
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine
-
Interviews6 days ago
Irina Laivina, Media 24: “Our content is meant to educate and entertain”
-
Asia6 days ago
Asia Pioneer Entertainment’s Partners win industry awards at Asia Gaming Awards 2025
-
Asia4 days ago
Jetapult-backed UMX Studios launches DriftX, a mobile car racing game
-
Latest News6 days ago
BETBY LAUNCHES MOST COMPREHENSIVE VAQUEJADA BETTING OFFERING, PLACING EMPHASIS ON LOCAL APPROACH