MightyTips’ Head of Communications and Marketing, Eugene Ravdin, will be heading to Malta in mid-November to participate in four panels at the SiGMA Europe.

He will speak on a “Metaverse and gaming elements entering the world of traditional sports” panel on November 12th before moderating discussions on “Betting on Influence: How Social Media Stars Are Shaking Up the Game” and “Promoting responsible gaming through affiliate channels” the following day. The former UEFA.com editor will then host a “Community Casting and Esports 2.0” panel on November 14th.

“Four panels in three days will be intense but it is also a great chance to meet new people, broaden your outlook, and represent our company as a competent and trustworthy partner,” Eugene Ravdin said. “So I’m looking forward to attending SIGMA Europe. It’s an absolutely crucial event for our industry and one of those unmissable weeks of the year.”

About the panels

Ravdin’s first assignment will see him join a panel of experts at the AIBC Stage to speak on the subject of “Metaverse and gaming elements entering the world of traditional sports”. He will be joined by Dean Akinjobi (Football Media), Richard Bron (Concorde Media), and Tom Vechy Vecsernyes (Seyu Solutions).

The panel will be moderated by Blocksport AG’s COO Samir Ceric and will focus on how traditional sports such as football are undergoing a digital revolution and are being impacted by the latest cutting-edge technology.

The following day, Eugene Ravdin will move from speaker to moderator as he chairs two panels at the SIGMA Stage. The first one is “Betting on Influence: How Social Media Stars Are Shaking Up the Game” featuring Jon Vlogs (Jon Bet), Raquel “Freestyle” Benetti (ALOB Sports), and Seif El Hakim (The Alpha Movement).

This panel will ponder how influencers are reshaping the communication strategies of betting companies, positioning themselves as pivotal figures in engaging and expanding audiences.

Another panel is “Promoting responsible gaming through affiliate channels”. It will feature Jekaterina Dubnicka (Slotsjudge), Vasilii Gamov (PeakyAds), and Alessandro Gherardi (Fomento Agency).

This panel will ruminate on the subject of how affiliates can find ways to promote responsible gaming by utilising a variety of actionable approaches and techniques.

On November 14th, the MightyTips Head of Communications and Marketing will be back on the SIGMA Stage to moderate a panel on the subject of “Community Casting and eSports 2.0”. Joining him will be Daniel Finkler (Berlin International Gaming), Chris Cachia (Bloxx Bureau), and Kersten James Chircop (GMR).

Salsa Technology will attend SiGMA Europe, taking place from 12th to 14th November in Valletta, Malta, with the aim of establishing and strengthening partnerships with game providers expanding into the Latin American market. Representing the company at the event will be Head of Marketing & Sales, Eliane Nunes, and Operations & Support Manager, Cathiussa Canez.

Salsa Technology’s content aggregator, Salsa Gator, has positioned itself as a strategic bridge for providers seeking to replicate their success from other regulated markets in Brazil and other LatAm countries, such as Peru. With a specially curated content portfolio tailored for local players and features designed to simplify operations for local operators, the aggregator provides access to a library of over 19,000 certified games from top studios. Each is aligned with the regulatory requirements of the region, all through a single integration.

Expanding into Latin America, however, brings challenges that go beyond simple content translation. The region, much like Brazil, stands out for its cultural diversity and nuances that demand a personalised approach.

Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, commented: “Simply reskinning games doesn’t work here. It’s essential for providers to adapt their offerings so content resonates with the local audience. Salsa offers far more than just a content distribution platform; we are a strategic partner focused on maximising operational impact in Latin America, building a solid connection between providers and operators.”

In addition to the advantages that Salsa Gator offers providers and operators, Salsa’s executives will be available to discuss other LatAm-focused solutions, such as Salsa’s PAM platform, Salsa Omni. Certified by GLI and already operational in Brazil’s regulated market, Salsa Omni provides operators with flexibility and autonomy through a robust and intuitive back office.

Soft2Bet is set to make a major impact at SiGMA Malta Europe, focusing on MEGA, turnkey solutions and key speaking engagements from senior executives from 12-14 November.

Soft2Bet, the iGaming industry’s leading turnkey solutions provider, is gearing up to unveil a new format for its MEGA Workshop during 4 closed sessions on 12 and 13 November at SiGMA Malta Europe. After a highly successful MEGA Workshop experience at the SBC Summit Lisbon for more than 250 visitors, Soft2Bet intends to showcase how its solution drives engagement, activity and revenues for Soft2Bet and its B2B partners.

Turnkey solutions and new launches driving growth

Soft2Bet will also unveil its latest turnkey solution, newly-launched gaming engines and casino solutions that are delivering impressive results for partners as they increase player engagement, retention and drive revenue growth in the most competitive iGaming markets.  As Soft2Bet continues to expand into new markets, it will provide exclusive insights into its recently-launched partnerships and brands.

Product focus

The Soft2Bet MEGA workshop will also demonstrate how MEGA seamlessly integrates as a standalone solution through an API, providing the best UX to its players,  ensuring quick and efficient deployment for operators looking to elevate their platforms.

The results of these efforts speak for themselves, with the group’s Scandinavian brand Betinia reporting strong growth in Q3 2024.

• Denmark: active player numbers increased 129%, deposits increased 213% and GGR climbed 200%.
• Sweden: active player numbers increased 85%, deposits increased 129% and GGR climbed 58%.

Soft2Bet SiGMA Speakers

Soft2Bet’s founder and CEO, Uri Poliavich, will deliver an exclusive Keynote on 12 November at 11:45 where he will update the market on his latest insights.

Senior executives will be joining key industry panels:

• David Yatom Hay, General Counsel, will join a panel discussing the future of player protections in light of potential advertising bans in Northern Europe.
• Yoel Zuckerberg, Chief Product Officer, will lead a discussion on using collectables to enhance loyalty programmes and increase player retention.

Expansion and growth

Soft2Bet is rapidly expanding and holds more than 13 licences across nine different jurisdictions, while launches in Romania (Don.ro) and Ontario, Canada (Tooniebet), and upcoming expansions into Mexico, Greece and Nigeria demonstrate the company’s continued focus on growing its commercial and regulatory footprint.