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How to Choose the Right Influencer for Your iGaming Brand
The iGaming industry has seen exponential growth in recent years (with $72,17B revenue in 2022 vs. $97,71B expected by the end of 2024), with influencer marketing playing a pivotal role in this success. As the majority of iGaming brands continuously acquire influencer traffic, it is obvious that choosing the right influencer can make or break your success. Having over 10 years of expertise in iGaming influencer marketing, in this article I will guide you on how to ensure you’re making the best choice for your iGaming brand.
Understand Your Audience
Before diving into the pool of potential influencers, think over and get a clear understanding of your target audience. Who are these people? What’s their age? Interests? Are you aiming to attract casual gamers or high-stakes players? These insights will guide you in selecting an influencer whose followers align with your target market. For instance, if your audience consists of young adults interested in esports, an influencer who streams popular competitive games could be an ideal match.
Define Your Brand Goals
Setting clear, measurable and achievable goals is fundamental to the success of your influencer marketing campaign. Why? Because your goals will influence the type of influencer you choose and help in measuring the campaign’s success (and ensuring a good ROI, for sure).
I recommend using the SMART goals framework – it will help you be precise in what you want to achieve. For instance, the goal may look like: “Increase of the brand’s social media engagement by 25% among gen Z’s and millennials aged 22-35 in the US who are interested in iGaming within six months by collaborating with 15 influencers who each have 50,000 to 150,000 followers”.
Proceed to Search
Typically, there are two ways to identify influencers to collaborate with: a manual search or using specialized tools. The latter will save you time and effort.
When evaluating potential influencers, key metrics such as reach, engagement rate, and audience demographics should be at the forefront. Analytical platforms can provide detailed insights into these metrics to help you make informed decisions. At the same time, there are a couple of things to consider.
Firstly, it’s important to note that not all influencers are suitable for promoting gambling. I recommend looking for influencers who have already successfully promoted iGaming products as they know how to create quality content. Additionally, their audience is potentially interested in betting and easy money.
Secondly, attracting influencer traffic in the iGaming industry faces several regulatory restrictions that are often difficult to navigate. For instance, if you aim to target Tier 1 markets and search influencers from this geo, you should know that there is a very small percentage of streamers and influencers willing to work with gambling brands that do not have a local license. Therefore, targeting Tier 1 can be a challenging task even for experienced managers. Why? These influencers have high-quality channels that attract the very target audience that many other brands are interested in: a male, financially capable, and thrill-seeking audience aged 20+. Consequently, other brands are willing to pay for advertising with these influencers. This means that if gambling is not their main content, streamers are much more inclined to work with gaming products rather than risk getting a strike.
A tip: when creating content, it’s crucial to ensure that integrations are native. This helps avoid potential blocking and engages the audience more effectively.
Evaluate Influencer Content Quality and Style
The quality and style of an influencer’s content are crucial factors to consider. The influencer’s content should resonate with your brand’s voice and values, and appeal to your target audience. Review their previous content to get insights into influencer consistency, creativity, and authenticity. For instance, if your brand promotes a fun and dynamic image, an influencer known for lively and engaging content would be a good fit.
Check Credibility and Authenticity
It’s no secret that nowadays influencer fraud in iGaming is a growing concern, and it’s crucial to ensure both the credibility and authenticity of your chosen influencer. Even if you have used analytical tools for influencer selection, do manual checks (even twice): look beyond follower counts and scrutinize their past collaborations with other brands, their audience interactions, and feedback. Also, check the comments below the influencer’s posts to understand if they are written by real people or generated by bots. This helps ensure the account is trustworthy.
Build a Mutually Beneficial Relationship
A successful influencer partnership goes beyond a single campaign: long-term collaborations with influencers can significantly enhance loyalty and trust for iGaming products, leading to long-term benefits when strategized effectively. Foster good communication, set clear expectations, prepare a well-thought brief, and provide creative freedom to the influencers.
This not only ensures the authenticity of their endorsements but also makes them more enthusiastic about promoting your brand. Don’t hesitate to ask for additional promotion on the influencer’s other social media platforms. For example, if you plan to launch on YouTube or Twitch, request that they share Instagram stories as well. At Famesters, we include this in influencer contracts to give your campaign an extra boost.
To conclude
Choosing the right influencer for your iGaming brand requires a blend of strategic planning, thorough research, and clear communication. Drive your iGaming brand’s success through influencer marketing – 9 out of 10 brands already use creator partnerships as their core user acquisition strategy.
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Fun in Your Pocket: How Easy It Has Become to Access Slot Games
In recent years, the world of gaming has undergone a significant transformation, making entertainment more accessible than ever before. One of the most remarkable developments in this regard is the ease with which players can now access Slots Online. What was once an activity confined to physical casinos is now available at your fingertips, providing endless fun and excitement anywhere, anytime. This article explores how technology has revolutionized the accessibility of slot games and what it means for the modern player.
The Rise of Mobile Gaming
The advent of smartphones has been a game-changer in the world of online gaming. With the power of a computer in your pocket, mobile devices have made it possible for players to enjoy their favorite games on the go. Slots Online are no exception. Game developers have responded to this trend by optimizing slot games for mobile platforms, ensuring that the experience on a smartphone or tablet is just as immersive and enjoyable as on a desktop computer.
Mobile apps dedicated to slots online are now widely available, offering a seamless gaming experience with high-quality graphics, smooth gameplay, and intuitive interfaces. Whether you are waiting for a bus, on your lunch break, or relaxing at home, the ability to spin the reels is literally at your fingertips.
Instant Access to a Variety of Games
One of the greatest advantages of playing Slots Online is the sheer variety of games available. Online platforms host hundreds, if not thousands, of different slot games, each with its own unique theme, features, and payout structures. From classic fruit machines to modern video slots with complex bonus rounds, the options are virtually endless.
In a traditional casino, you might be limited by the number of machines available on the floor. However, with Slots Online, there are no such limitations. You can easily switch between games, try out new ones, and find the perfect slot that suits your preferences without ever leaving your home. This vast selection is accessible with just a few taps on your screen, making it easier than ever to explore and enjoy a wide range of slot games.
User-Friendly Interfaces and Enhanced Gameplay
As slots online have become more accessible, game developers have also focused on creating user-friendly interfaces that cater to both novice and experienced players. The simplicity of the controls, combined with clear instructions and helpful tutorials, ensures that anyone can start playing with ease.
Furthermore, technological advancements have enhanced the gameplay experience. High-definition graphics, engaging sound effects, and interactive features like bonus rounds and free spins make playing Slots Online not only convenient but also highly entertaining. These innovations have bridged the gap between traditional slot machines and their digital counterparts, offering an experience that is both familiar and new.
Safe and Secure Gaming Environment
The ease of accessing slots online has been complemented by the development of secure gaming environments. Reputable online casinos use advanced encryption technologies to protect players’ personal and financial information, ensuring that they can enjoy their favorite games with peace of mind.
Moreover, the availability of responsible gaming tools allows players to set limits on their spending and playing time, promoting a healthy and balanced approach to gaming. This combination of accessibility and security has made Slots Online a popular choice for both casual players and serious enthusiasts.
The accessibility of slots online has revolutionized the way people engage with slot games. With the ability to play from anywhere, at any time, on a wide variety of devices, the fun of spinning the reels is no longer confined to the casino floor. The vast selection of games, user-friendly interfaces, and enhanced gameplay have made it easier than ever to enjoy this form of entertainment. As technology continues to advance, the future of slots online promises even more exciting developments, bringing fun and excitement straight to your pocket.
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Atlaslive and Legitimuz Team Up to Boost Registration and Compliance for iGaming Operators in Brazil
Atlaslive, a leading B2B software provider in the global iGaming industry, announced a new partnership with Legitimuz, Brazil’s premier identity verification and facial recognition provider. This strategic collaboration aims to streamline Know Your Customer (KYC) processes, boosting player registration and ensuring top-tier compliance across the Brazilian iGaming market.
With a strong presence in the LATAM region, Atlaslive continues to enhance its offering to iGaming operators, helping them scale their platforms efficiently while maintaining the highest standards of security and regulatory compliance. By integrating Legitimuz’s cutting-edge technology, Atlaslive will enable its partners to register up to 30% more bettors through faster and more reliable KYC solutions.
The partnership will combine Atlaslive’s dynamic iGaming Platform with Legitimuz’s expertise in automated document analysis, 3D facial recognition, and instant approvals — all delivered in less than 30 seconds. This joint effort will enhance user onboarding, improve data security, and prevent fraud without sacrificing conversion rates.
CEO of Atlaslive, Maxim Slobodyanuk, said: “This collaboration aligns perfectly with our commitment to providing scalable, secure, and innovative solutions to the iGaming industry. With the Brazilian market poised for growth, ensuring seamless and compliant registration processes is critical. Together with Legitimuz, we will support operators in increasing registrations, reducing fraud, and adhering to local regulations, all while improving the user experience.”
CEO of Legitimuz, Kayky Janiszewski, commented: “Our technology is designed to increase conversions while maintaining the highest level of security and compliance. By integrating with Atlaslive’s powerful platform, we’re enabling operators to scale their businesses efficiently and confidently in Brazil. Our KYC solution, with its automated document analysis, 3D facial recognition, and instant approval, ensures that players can be verified quickly and securely, driving growth and trust in the process.”
This partnership further solidifies Atlaslive’s position as a trusted and innovative provider in the Latin American iGaming market, supporting operators in scaling their platforms with confidence. As the demand for reliable and fast KYC grows, this integration will enable operators to meet the expectations of both regulators and players.
eSports
DATA.BET hosts CS2 tournament at SBC Summit
DATA.BET, a premium esports betting solution provider, invites all exhibition attendees to the DATA.BEAT tournament. The event will occur at the Feira Internacional de Lisboa, at stand D160.
Visitors will have the opportunity to participate in a live CS2 competition featuring Christopher “GeT_RiGhT” Alesund, one of the most iconic figures in Counter-Strike history. A four-time top-ranked player, GeT_RiGhT dominated the global scene, being named the best player in the world in 2013 and 2014.
Qualification matches will be conducted on September 24 and September 25 with the finale on September 25. Registered players will compete for the highest scores, and three finalists will go head-to-head with the pro and win a Steam Deck. Everyone is welcome to watch the game, enjoying drinks from an open bar.
“At DATA.BET, passion for esports is in our DNA. We want to push the boundaries of gaming culture and bring esports closer to the masses,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “Hosting a CS2 tournament at SBC Summit is a perfect way for us to engage with the community and showcase that Counter-Strike is more than just a game – it’s a cultural phenomenon. And having an icon like GeT_RiGhT on board makes this experience even more memorable.”
Former pro player Christopher Alesund added, “It’s a fantastic opportunity to reconnect with fans and be a part of the growing esports culture that continues to evolve. I’m excited to see the level of talent from the community at this event!”
For those who only want to remember old times, DATA.BET will open its stand on September 26 for an open-play experience. Visitors can enjoy hands-on time with CS2, where they can play alongside fellow attendees.
Are you attending the SBC Summit? Register for the event here and get a chance to face GeT_RiGhT. The number of participants is limited.
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