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Optimove Partners with Captain Up and Gamanza
CRM Marketing leader Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification. Optimove is the #1 CRM Marketing Solution used by iGaming and sports betting operators.
More than just gamification, these partnerships seamlessly integrate Optimove’s AI-orchestrated marketing with Captain Up’s industry-leading engagement and gamification platform, and Gamanza Engage’s innovative suite of loyalty and gamification features.
AI-orchestrated marketing is a hallmark of Optimove. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016. Its most recent major announcement, in November 2023, was OptiGenie: a comprehensive AI-powered suite empowering marketers to optimize workflows from Insight to Creation and through Orchestration.
iGaming and Sports Betting operators benefit immensely from the powerful combination of Optimove’s industry-leading segmentation and orchestration engine with Captain Up’s and Gamanza’s cutting-edge gamification technologies. Operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement.
Partnerships unlock the following for iGaming and Sports Betting operators:
• Integrated Gamification for Personalization: The out-of-the-box integration with Captain Up and Gamanza Engage ensures that all real-time gamification events are automatically synchronized with Optimove. Whether manual or through AI, this allows for precise segmentation and event triggering, leveraging gamification attributes such as level-ups and mission completions. Significantly enhances the efficiency and accuracy of your segmentation with AI, leading to more personalized customer interactions.
• Real-time Orchestration: Brands’ gamification campaigns, executed via Captain Up or Gamanza Engage, are orchestrated and activated alongside all other CRM marketing campaigns. Optimove’s Self-Optimization algorithms empower marketers with real-time data elements like granting XP points, tokens, boosters, or assigning missions/tournaments, enabling them to deliver relevant messages, offers, and experiences on any channel.
• Holistic Campaign Measurement: Optimove’s scientific measurement and Multi-touch Attribution enable operators to accurately assess the incremental impact of gamification activities on customer and business KPIs.
• AI Optimization: OptiBot assists marketers in discovering which gamified campaigns orchestrated from Optimove can be optimized to drive continuous improvement and maximize the effectiveness of operators’ strategies.
Pini Yakuel, CEO of Optimove, said: “These partnerships are the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
He added that the partnerships represent Optimove’s continued commitment to advancing personalization in player engagement through sophisticated promotional strategies and seamless integration with gamified experiences, fostering deeper brand loyalty and customer satisfaction.
Uri Admon, CEO of Captain Up, said: “The collaboration with Optimove introduces a new era of value creation for our partners. By combining Optimove’s advanced data analytics and marketing automation with Captain Up’s innovative gamification and loyalty solutions, we are unlocking new levels of personalized customer engagement. This synergy allows us to offer tailored experiences that drive higher customer satisfaction and retention rates. Captain Up recently won ‘Innovation in Mobile’ and ‘Mobile Supplier of the Year’ at the latest EGR B2B awards, further solidifying our position as a leader in the loyalty industry.
“Together, we are setting a new standard in the industry, providing our clients with the tools they need to reward more loyal and engaged customers. Our platform’s versatility and powerful features enable clients to drive user behavior, increase lifetime value, and enhance customer loyalty.”
Robert Civill, Chief Commercial Officer of Gamanza Group, said: “We’re super excited at Gamanza Engage to have forged this partnership with Optimove. Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification.
“This partnership combines two best-of-breed solutions and allows operators to easily utilize the Gamanza Engage gamification suite with the huge added value of a slick integration with the Optimove CRM. This unity between player communication and gamification is a serious advancement in the overall player experience and adds a new layer of personalization. Furthermore, with Gamanza Engage’s “Boosters” mechanic, Operators have new marketing tools at their disposal, and an alternative to traditional bonuses that reduces cost while driving engagement.”
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Enteractive Appoints Tim Vinderhall as New Head of Sales to Drive Operator Partnerships
Enteractive, the leading player reactivation and retention provider in the iGaming industry, is thrilled to announce the appointment of Tim Vindehall as Head of Sales. With over a decade of experience in sales and business development, Vindehall will be responsible for further strengthening Enteractive’s B2B operator partnerships and continuing the company’s trajectory of growth in the global online gambling industry.
Vindehall joins from Evolution, where he excelled as Key Account Manager, managing key partnerships since 2021. Prior to that, he held a similar role at Global Recruitment Service AB in Sweden, overseeing key accounts for three years. His previous tenure at Enteractive from 2014 to 2018, where he served as Country Sales Manager and Team Leader Sales, gives him deep insights into the company’s goals and direction.
“We’re excited to welcome Tim back to Enteractive,” said Andrew Foster, Chief Business Development Officer. “His extensive experience and familiarity with our core offerings make him an ideal fit to lead our sales team and drive further value for our clients.”
Vindehall shared his enthusiasm, stating, “It’s great to be back at Enteractive. I’ve seen how the company has grown and evolved, and I’m eager to contribute to its continued success, helping our partners thrive in a segment area which often tends to be forgotten; Churned Players.”
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Flows launches groundbreaking pop-up messenger, FlowsWave
No-code automation platform, Flows, has completed the development of its latest innovation, FlowsWave, which is set to transform player engagement.
FlowsWave combines powerful back-end automation with flexible, customisable messaging, allowing operators to personalise content to align with their brand and player preferences. This personalisation leads to more engaging and relevant interactions, driving higher player response rates.
A key feature of FlowsWave is its real-time response capability, enabling operators to instantly capture and act on player feedback. With no coding required, users can easily create dynamic, automated responses that adapt to player behaviour in real time. Whether it’s personalising messages, enhancing successful campaigns, or adjusting underperforming ones, operators can react quickly and effectively. The data gathered is instantly processed within the Flows engine, triggering automated workflows and actions that optimise marketing, safety, and engagement strategies seamlessly.
James King, CEO at Flows, said: “FlowsWave represents a significant leap forward in how businesses can engage with their players. We’ve combined cutting-edge technology with user-focused features to deliver an unparalleled messaging experience. We’re excited to see how our customers and the wider industry will take advantage of its capabilities to create more meaningful and impactful player interactions. The flexibility and real-time nature of FlowsWave will open new doors for them, allowing them to innovate and adapt faster than ever before.”
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Sofascore reveals Player of the Season award winners for season 2023/2024
The famous live-score platform Sofascore has announced its list of Player of the Season award winners, for the season 2023/2024. Based on the globally acclaimed Sofascore rating system, these awards celebrate not just moments of brilliance but the persistence and consistent excellence demonstrated throughout an entire season. Among the recipients of this prestigious award are Kylian Mbappé (Ligue 1), Jude Bellingham (La Liga), Rodri (Premier League), Ewa Pajor (Frauen-Bundesliga), Harry Kane (Bundesliga), Caroline Graham Hansen (Liga F) and Khadija Shaw (Women’s Super League). Combined with the markets whose season will end in December, the award will recognize top performers across 50 leagues worldwide.
This year’s Player of the Season trophies carry an additional layer of meaning. Through the Field of Dreams campaign, Sofascore partnered with Brazilian football legend Zico to renovate a football pitch at his academy in Rio de Janeiro. In a unique move, each trophy contains pieces of the rejuvenated football pitch from Zico’s Academy, symbolizing the connection between a player’s roots and their rise to greatness.
Zico, speaking about the partnership, stated, “Football is more than just a game; it’s a journey fueled by dreams and sustained by persistence. The Player of the Season award from Sofascore represents the effort that every player puts into reaching their goals. I’m proud to partner with Sofascore in renovating a pitch at my academy, where the next generation of football stars will begin their journey.”
At the heart of the campaign is the belief that football is not defined by a single moment of brilliance but by the consistent hard work and dedication required to achieve excellence.
Also watch the video about the Player of the Season award on sofascores official youtube channel.
Branimir Karačić, Sofascore’s Chief Marketing Office: “The Field of Dreams concept is not just about honoring today’s stars, but also about reminding every player where their journey began. Every winner, whether in Brazil or across the globe, will hold a piece of this community-driven project in their hands. It’s a recognition of their hard work and a tribute to the support they received along the way.”
Find the full list of winners on sofascore website!
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