Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

New MPs top MERKUR UK’s guest list as company launches political engagement programme

Published

on

Reading Time: < 1 minute

 

MERKUR UK has completed phase 1 of its new political engagement programme extending bespoke invitations to a total of 253 MPs with constituencies where the company has gaming entertainment venues.

The 253 who were elected as part of the 2024 parliamentary intake comprise 214 Labour MPs, 25 Conservative, 8 Liberal Democrat, 3 from the Scottish Nationalist Party and a further 3 from Reform UK.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations believes the need to engage with new MPs is paramount. He explained: “Many of the re-elected MPs who have MERKUR venues in their constituencies are well aware of the brand and of the issues impacting the industry at large.

“Those who have visited our venues and spent time talking with our staff and our customers have left armed with a much better understanding of the business including the safer gambling undertakings that we have put in place, the professionalism of our highly trained consumer-facing teams and what we mean by  low-stake gambling entertainment.

“The dialogue and relationships have been built over a five-year period and the challenge we now face is to replicate that with the MPs who are new to the House of Commons.”

He added: “Whilst our primary objective is to discuss the earliest possible introduction of the essential land-based gambling reforms recommended in the White Paper, our overarching strategy is to build relationships and open dialogues with all of the new MPs many of whom may hold prejudicial views of the sector.

“The best way to address this is to show the business in action and to place the MPs in a modern and professional environment engaging, with our customers many of whom will be their constituents.”

Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.