Latest News
Luxury Trip to Las Vegas as Tournament Prize: SOFTSWISS Adds New Rewards Opportunities for Its Game Aggregator
SOFTSWISS, a leading tech supplier for iGaming brands, is enhancing its Tournament Tool within the Game Aggregator by going beyond traditional cash prizes. Now, iGaming brands using the Tournament Tool can offer a variety of rewards, including free spins and any non-monetary prizes such as luxury cars, trips to Las Vegas, mobile devices, branded merchandise, and more.
As the entertainment world grows increasingly complex, online casinos continuously seek innovative mechanics and features to engage and retain players. According to SOFTSWISS, its Tournament Tool contributes to a 22% increase in average daily bets per user. More than twenty tournaments are held each month using this tool, demonstrating operators’ interest in this mechanic as it drives higher GGR and Bet Count.
With the new feature, operators can create advanced tournaments that target specific player categories or appeal to a broader audience. Since player behaviour and preferences are influenced by various factors and vary across player segments, it is essential to apply tailored reward strategies.
Operators can create customised tournaments for different groups of players, like VIP players, by offering prizes that match their interests and the theme of the event. For example, they could host a summer tournament where the top prize is a luxury cabriolet.
At the same time, players with smaller stakes can be offered tournaments with rewards like free spins or branded merchandise.
Any tournament can now combine various types of prizes â cash, free spins, and non-monetary rewards â providing casinos with extensive opportunities to run customised and engaging campaigns.
Creating tournaments with combined and non-monetary prizes is as simple and quick as setting up a tournament with cash prizes. All configurations are managed through the Tournament Toolâs back office. Participating players will see all relevant information, including available prizes and leaderboards, displayed in the casino’s interface.Â
âWe have recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market. We are now more committed than ever to offering our clients a growing range of engagement tools, enabling them to utilise our vast game selection most effectively,â says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. âOur approach is always research and data-driven, and we recognise that different player groups require distinct mechanics, rewards, and strategies. Thatâs why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customised engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.â
Recently, Crash games and Live games became available through the SOFTSWISS Game Aggregatorâs Tournament Tool. With these capabilities, operators now have many tools to find the best combinations for player engagement, increasing average bet amounts and boosting player loyalty.
About SOFTSWISSÂ
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that Januaryâs ICE Barcelona will include a major new feature dedicated to global gamingâs most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: âOur members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientationâconnecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: âWe represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.â
Januaryâs editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
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