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MERKUR Community makes £10,000 award to children’s charity

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MERKUR Community, the social purpose initiative organised by the company in partnership with its high street customers has completed its first five figure award donating £10,000 to the Momentum Children’s Charity.

Momentum provides a range of services and support to families whose children are facing cancer or a life-challenging condition.

Underlining the importance of the support it receives from commercial organisations the charity confirmed: “We receive no government funding and rely entirely on voluntary donations and the generosity of very kind gifts such as MERKUR’s.

“Every donation makes a real and tangible difference, so on behalf of everyone at Momentum Children’s Charity and the many families with seriously ill children that we support, thank you so very, very much.”

“The services that we provide comprising family support, counselling, creative therapies, respite breaks and treats are frequently described as being “a lifeline”.

“Last year Momentum engaged with 419 families, as well as a further 164 families through our ‘Echoes’ bereavement services. Referrals for our support have never been higher so receipt of such a generous donation is incredibly welcome.”

Director of Public and Political Relations Tony Boulton, who oversaw the launch of MERKUR Community said: “In all of the dealings that we’ve had with not for profit groups a constant theme has been the central importance of the voluntary contributions made by both individuals and the commercial sector. MERKUR Community is a joint initiative which brings both of these elements together.

“It’s only when you speak with the team at Momentum that you gain an understanding of the importance of the work they do, how they bring kindness and comfort to families in the darkest of times and how difficult it is for them to meet the demand which exists. The Momentum Children’s Charity is exactly the type of organisation which MERKUR Community was established to help.”

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Shape Games signs sportsbook front-end services agreement with Paf

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Shape Games signs sportsbook front-end services agreement with Paf
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Paf becomes the latest Kambi partner to leverage Kambi Group company Shape Games’ UX and UI services, harnessing Shape Games’ native sportsbook software development kit

Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed a long-term partnership with Paf, one of the leading operators in the Nordics.

Under the terms of the deal – delivered via Shape Games’ next generation sportsbook software development kit (SDK) – Paf will gain access to Shape’s full suite of UX development and player engagement services, leveraging Shape Games’ front-end expertise to enhance its user interface and unlock superior product journeys.

The agreement sees Paf become the latest Kambi partner to leverage Shape Games’ highly customisable front-end technology and extensive customer engagement suite, joining operators including BetCity, betJACK, BetWarrior and Svenska Spel.

Martin Mouroux Dam, Managing Director at Shape Games, said: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.

“Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”

Sara Björk-Södergård, Chief Information Officer at Paf, said: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.

“We look forward to working closely with Shape Games as we deliver a top class betting experience for our customers”.

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BGaming extends Winbet partnership with Bulgarian launch

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BGaming extends Winbet partnership with Bulgarian launch
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Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.

As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.

Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.

BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.

Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.

“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”

Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.

“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”

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Megapari Partners to Participate in SBC Summit 2024 with Tailored Affiliate Opportunities

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Megapari Partners will be present at SBC Summit 2024 in Lisbon, a key event for leaders in the global iGaming industry. Representatives from the company will showcase the strategic advantages of partnering with Megapari and present tailored opportunities for affiliates seeking to optimize their business performance.

Megapari Partners offers up to RevShare up to 50%, CPA and Hybrid options, providing partners with customized solutions to drive higher engagement and profitability. MegaPari’s deep expertise in player behavior ensures impactful marketing strategies and sustained business growth for affiliates.

Megapari has also been recognized for its excellence by securing nominations for the prestigious SBC Awards 2024 in the categories of Casino Operator of the Year and Sportsbook Operator of the Year. The award ceremony, set for 26 September, highlights Megapari’s prominent position in the industry

Megapari Partners welcomes affiliates, industry professionals, and business leaders to Booth S101 at SBC Summit 2024. Attendees are invited to explore exclusive opportunities and discover how a partnership with Megapari can drive revenue growth and ensure long-term success.

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