Latest News
Betway Becomes ‘Global Betting Partner’ of Bologna FC 1909
Leading global online sports betting and gaming brand Betway has today announced a deal to become the ‘Global Betting Partner’ of Italian Serie A and Champions League club, Bologna FC 1909.
The long-term agreement is the latest addition to the Super Group-owned brand’s enviable football portfolio, which includes partnerships with prominent clubs and leagues around the globe.
Under the rights of this agreement, Betway’s branding will feature virtually on the LEDs around the Stadio Renato Dall’Ara pitch. The partnership will also extend to providing customers with VIP tickets and exclusive ‘money-can’t-buy’ experiences such as meet and greets, and play-on-the-pitch opportunities.
Furthermore, Betway will provide in-depth Code of Conduct and Responsible Gaming training to all players and staff at Bologna FC. This training will cover regulations, education on gambling-related harms, and the tools and support available, complementing the club’s existing efforts in this area.
Super Group CEO, Neal Menashe, commented:
“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.
“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said:
“We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters. Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”
Beyond football, Betway boasts an impressive portfolio of sponsorships across a diverse range of sports, including Tennis, Cricket, Horse Racing, NBA, and the NHL.
Latest News
Shape Games signs sportsbook front-end services agreement with Paf
Paf becomes the latest Kambi partner to leverage Kambi Group company Shape Games’ UX and UI services, harnessing Shape Games’ native sportsbook software development kit
Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed a long-term partnership with Paf, one of the leading operators in the Nordics.
Under the terms of the deal – delivered via Shape Games’ next generation sportsbook software development kit (SDK) – Paf will gain access to Shape’s full suite of UX development and player engagement services, leveraging Shape Games’ front-end expertise to enhance its user interface and unlock superior product journeys.
The agreement sees Paf become the latest Kambi partner to leverage Shape Games’ highly customisable front-end technology and extensive customer engagement suite, joining operators including BetCity, betJACK, BetWarrior and Svenska Spel.
Martin Mouroux Dam, Managing Director at Shape Games, said: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.
“Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”
Sara Björk-Södergård, Chief Information Officer at Paf, said: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.
“We look forward to working closely with Shape Games as we deliver a top class betting experience for our customers”.
Balkans
BGaming extends Winbet partnership with Bulgarian launch
Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.
As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.
Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.
BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.
Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.
“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”
Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.
“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”
Latest News
Megapari Partners to Participate in SBC Summit 2024 with Tailored Affiliate Opportunities
Megapari Partners will be present at SBC Summit 2024 in Lisbon, a key event for leaders in the global iGaming industry. Representatives from the company will showcase the strategic advantages of partnering with Megapari and present tailored opportunities for affiliates seeking to optimize their business performance.
Megapari Partners offers up to RevShare up to 50%, CPA and Hybrid options, providing partners with customized solutions to drive higher engagement and profitability. MegaPari’s deep expertise in player behavior ensures impactful marketing strategies and sustained business growth for affiliates.
Megapari has also been recognized for its excellence by securing nominations for the prestigious SBC Awards 2024 in the categories of Casino Operator of the Year and Sportsbook Operator of the Year. The award ceremony, set for 26 September, highlights Megapari’s prominent position in the industry
Megapari Partners welcomes affiliates, industry professionals, and business leaders to Booth S101 at SBC Summit 2024. Attendees are invited to explore exclusive opportunities and discover how a partnership with Megapari can drive revenue growth and ensure long-term success.
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