Latest News

Top 5 Crypto Marketing Agencies: Boosting Blockchain Brand

Published

1 month ago

August 20, 2024

Reading Time: 3 minutes

Promoting any project is always a real challenge, so is it worth mentioning how difficult it can be for Web3.0 ones? The fact is that this industry still has a high entry threshold for the average consumer, so all marketing efforts that in the future should bring the project worldwide fame should be aimed not only at directly advertising its advantages but also at flattening the learning curve for its potential users and investors.

This can be quite a difficult task for those involved in the technical development of the project, as well as for those who are accustomed to working with traditional Web2 marketing methods and tools. Actually, this may be the main reason why you should contact a professional Web3 crypto advertising agency.

Crypto Marketing Agencies from Cooperation with Which You Will Win

No matter what promises are presented on the start page of the agency you have chosen, and no matter how impressive the results of their work are, this does not give a 100-percent guarantee for the successful promotion of your project. The fact is that many companies, trying to expand their previous range of digital marketing services in the Web2 space, naively believe that the same approaches can be applied to Web3 solutions and, therefore, actively use them. As a result, we are faced with survivorship bias – projects that are simply “lucky” leave positive feedback on cooperation, thereby encouraging others to choose the services of these agencies. But how can you not miscalculate in such a situation?

As seasoned crypto marketing experts, we have compiled a list of the top five agencies that you can trust to promote your crypto project without any doubts. Note that among them there are those who also specialize in Web2 marketing as well, but we can rightfully call them true professionals in their field.

#1. Coinband

Although Coinband can be considered a newcomer in the field of crypto marketing services (the company was founded in 2022), its track record already includes such world-famous Web3 projects as Chelle, Lingo, Metamask, Mew, GT Protocol, and others. The Coinband team has also received awards from Clutch, Software World, Digital Agency Network, and Influencer Marketing Hub. In addition to promoting projects with a long history, the agency’s team also helps startups with preparation for ICO, IDO, and IEO, and even those who do not yet have their own websites.

#2. Omni Agency

Omni Agency is a Canadian crypto marketing agency whose services cover exclusively Web 3.0 projects. The company has a high rating on Clutch and dozens of grateful reviews. It should be noted that despite the relative youth of the crypto industry, the team has impressive experience in marketing in general, having provided its services for promoting Web2 solutions for more than forty years. Now, these guys have transferred their skills to new-generation solutions, and have done it successfully, as evidenced by productive cooperation with Raiinmaker, Optyfi, Crypto Players Club, and many others.

#3. NeoReach

If you are looking to focus the bulk of your marketing efforts on collaborating with crypto influencers, you should definitely check out NeoReach. This agency is known worldwide for its extensive network of contacts with significant personalities in and outside of the Web3 ecosystem. Digital giants like Amazon, NVIDIA, A&E, Byrna, and others have turned to this agency for help, which may be a subtle sign that your partnership will also be successful.

#4. FINPR

We would also like to introduce you to FINPR, headquartered in Dubai, the “cradle” of blockchain projects. Currently, the company is proud of its cooperation with more than half a thousand clients from the Web3 industry, as well as the presence of an extensive network of media publishers (more than 300 printed and web resources). The agency team itself considers its main activity to be building end-to-end PR campaigns, so if you are looking for specialists who will literally make the world community talk about your project, you should definitely contact them.

#5. Crowdcreate

Last on our list of the best crypto marketing agencies is Crowdcreate, which was once trusted with its digital promotion by such prominent clients as KuCoin and Renault. The company positions its USP as deep analytical research, which precedes the development of any marketing strategy. This ensures a high return on investment and predictability of the results of its activities. In terms of exact numbers, the company claims to have helped over 600 projects raise over $250 million and attract over 7.1 million dedicated audiences.

Final Thoughts

We are sure that the above list of the best crypto marketing agencies will simplify your search and narrow down the selection of worthy candidates for cooperation. At the same time, if you do not want to waste time analyzing the above five and are simply looking for a team that you can fully entrust to promote your crypto project to get maximum ROI, feel free to contact the Coinband team.

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Conferences in Europe

Exhibition Spaces for European Gaming Congress 2024 Sold Out!

Published

12 mins ago

September 19, 2024

George Miller

Exhibition Spaces for European Gaming Congress 2024 Sold Out!

Reading Time: 2 minutes

HIPTHER, the organizer of premier boutique events for iiGaming and Technology across Europe, is thrilled to announce that all tabletop booth spaces for exhibitors and sponsors of the European Gaming Congress (EGC) are officially sold out.

Building on a legacy of success over the past eight years – and following a resounding 2023 edition – the European Gaming Congress has become one of the most popular industry conferences, bringing together key players and bright minds of iGaming, discussing cutting-edge trends and forging partnerships that shape the industry’s future.

In 2024, the Congress is set to make waves by embracing HIPTHER’s “Via Infinita” principles: it extends to a knowledge-packed 2-day Agenda, exploring Gaming Compliance, focusing on iGaming Operators and Affiliates, while expanding its horizons to Blockchain, Fintech, Marketing Communications, as well as Corporate Culture.

The growing success of the event has sparked increased interest from leading-edge and renowned companies alike. Notable B2B gaming brands, popular operators, cryptocurrency innovators, and forward-thinking investment funds are seizing the opportunity to showcase their brands and enrich their networks at EGC 2024.

Join us in Warsaw to connect with and learn more about:

Promatic Games and Promatic Group
Xanada Investments
BET
NSoft
Zondacrypto
Superbet
LV Bet
Nordic Gambling
RM Legal
Gaming in Poland
Polish Chamber of Commerce for the Entertainment and Bookmaker Industry (PIGBRiB)

The EGC Conference series offers a perfect blend of intimacy and exposure, creating an ideal environment for networking and business development. With decision-makers from across the gambling, payments, technology, and compliance sectors, the event is a unique opportunity to gain valuable insights and allies – supporting your business needs, both external and internal.

Don’t miss the chance to connect with these dynamic brands and industry leaders at the European Gaming Congress 2024 in Warsaw, on 15-16 October!

Reserve your spot now: https://hipther.com/events/egc/regwarsaw/

Latest News

SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore

Published

41 mins ago

September 19, 2024

George Miller

SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore

Reading Time: 2 minutes

SkillOnNet and Betterlore have unleashed a completely unique game on the industry, one that marries the nostalgia of traditional arcades with a truly high-tech experience. ‘The Coin Pusher’ lets players control real coin-pushing machines beamed live into their homes from Betterlore’s studios in Europe. This one-of-a kind gaming experience is now live on the SkillOnNet network in selected markets and then rolled out globally in the coming months.

Coin-pushers, also known as penny pushers or dozers, are popular in end-of-the-pier arcades the world over. The Coin Pusher works in exactly the same way. Players drop coins into the playfield, aiming to push others over the edge. Then they sit back and watch the action in real time, with each coin and chip that falls instantly credited into the player’s wallet.

With over 100 playfields in different configurations available, players always have access to a game, though each player can only control one playfield at a time. The Coin Pusher guarantees minimal latency, ensuring a smooth, real-time gameplay that accurately reflects each move and coin drop.

It’s the first game from Betterlore, a startup that aims to couple popular physical machines with the power of online technologies. In doing so, the company says it is building an entirely new category of online gaming involving live mechanics and two-way interactions between the player and gaming machine in real time.

SkillOnNet is a global entertainment powerhouse that operates dozens of market-leading igaming brands in numerous regulated jurisdictions across the world. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, Peru and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.

Jani Kontturi Head of Games at SkillOnNet said: “This is not just about pushing coins, it’s also about pushing boundaries. The Coin Pusher blends the excitement of classic arcade machines with the convenience of online gaming – and you won’t find anything like it anywhere on the internet. Betterlore is a truly exciting new company that is bringing completely new ideas to the industry. We can’t wait to see what they come up with next.”

Maximilian Schmitt Sales & Business Development Manager at Betterlore said: “Coin-pushers are beloved by people across the world, and everyone knows how to play. That’s why we’re delighted to partner with a truly global company like SkillOnNet on our very first game, because we believe The Coin Pusher will be a hit in multiple markets.”

Latest News

SPORTRADAR DRIVES BETTING INNOVATION WITH MICRO MARKETS EXPANSION

Published

2 hours ago

September 19, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. Sportradar currently offers micro markets across other popular sports including soccer and table tennis.

By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.

Unique to Sportradar, the ATP tennis micro markets include:

The next breakpoint
Will the next serve be an ace, rally, or double fault
Who will serve the next ace
All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
Total shots in a point
Last stroke type (e.g. serve, return, forehand, backhand, or volley)

Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”

Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.

Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.