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Low6 partners with former Dansk Underholning CEO to launch next level Fantasy sports game in Denmark
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he free-2-play game is designed to drive revenue through In-App purchases and first-time depositors to Cashpoint.dk
[Birmingham, U.K. August 20 2024] Low6, the leading gamification innovator, has partnered with Peter Clausen, former CEO of Dansk Underholdning, to launch Super Fantasy, a free-to-play fantasy football app for the Danish market. The game brings a dynamic, interactive experience to Danish football fans, allowing them to engage with their favourite teams and players like never before.
The app is built on Low6’s innovative whitelabel fantasy product ‘UltimateFan’ which has operated across multiple sports internationally for the likes of Sportsbet, SuperBet, Rivalry and WhoScored.com. It taps into the rise of trading card culture, collectibles and pack openings with users opening digital card packs of footballers to create line-ups, compete in weekly contests and win prizes.
The multi-language game was beta tested for the second half of the last Premier League season and proved a huge success with the App topping the ‘Free Sports App’ charts on the App Store.
“We’re bringing together the best of gamification and football entertainment to deliver something truly something for Danish football fans” comments Jamie Mitchell, CEO of Low6. “This partnership represents another milestone in our mission to deliver world-class fantasy games that not only serve as powerful acquisition and retention tools but to drive in-game monetisation for commercially-focused operators.”
Peter Clausen added “Collaborating with Low6 to officially launch Super Fantasy is an exciting opportunity. Given the strong football culture in the country and the untapped popularity of fantasy sports, we believe the game will quickly become a firm favourite among Danish fans.”
Super Fantasy is available to download now on both iOS and Android in the Danish region.
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