Latest News
SBC Summit: SBC First Pitch Competition Shortlist Revealed
SBC has revealed the five startups that have been selected as finalists for the SBC First Pitch competition, which will be part of the upcoming SBC Summit this September.
The competition, sponsored by Soft2Bet (headline sponsor) and White Swan Data (premium sponsor), is scheduled for Tuesday, 24 September, and will be part of the âGlobal Leadershipâ track, hosted at the Feira Internacional de Lisboa.The finalists will present their products and offerings in a 3-minute presentation, followed by a Q&A session, in front of a live audience that includes a judging panel of industry leaders and investment experts.
The five finalists are:
Match Hype: Match Hype scales sports video content creation by transforming raw data into engaging and informative videos. Covering all games and betting tips, the content is available in over 30 languages.
Random State: Innovating immersive iLottery and bingo games, Random State combines the excitement of hypercasual gaming with the rewarding unpredictability of lottery-style experiences.
SavageTech: SavageTech, a B2B SaaS company, has created the worldâs first true gamified retention engine for the gambling industry, where users receive avatars and battle monsters with every bet or casino activity.
StatX Sports: StatX Sports provides essential odds and data products to sports leagues, teams, betting operators, and media companies, supporting critical decision-making across the sports industry.
XGENIA: The company is developing modular and versatile AI solutions that encompass all components of an online casino, including risk management, delivered efficiently through a fast and convenient API.
To select the winner, SBC has assembled a distinguished panel of judges, each bringing extensive expertise in sports betting, gambling, and venture capital investments. The expert panel features Adam Krejcik (Principal, Eilers & Krejcik Gaming, LLC), Javier Altamirano (Head of Startups, Sportradar), Mark Blandford (Partner, Burlywood Capital), Martin Collins (Chief Business Development Officer, Soft2Bet) and Paris Smith (Founder, Life Winning). Jesse Learmonth, the host of the Betting Startups podcast, will once again moderate the event.
Sue Schneider, SBCâs VP of Growth & Strategy for the Americas, commented: âSince launching our First Pitch competition, the industryâs response has been overwhelmingly positive, as evidenced by the growing number of applications. This year we had applicants from 18 countries! With the addition of a dedicated StartUpSphere, SBC Summit is truly showcasing the immense potential of startup companies.
âThis yearâs edition is undoubtedly our most competitive yet, with each of the five shortlisted companies offering innovative solutions that come to fill some gaps in the industry. Iâd like to extend a heartfelt thank you to all the sponsors contributing to the prize fund and to the panel of judges who will help us select this yearâs winner.â
The winning startup will receive a prize package valued at over âŹ118,000 to support its development and expansion, including:
Are You Watching This? and MetaBet: One year of API access to sports data from Are You Watching This? and gambling data from MetaBet, valued at âŹ44,000.
AWS: âŹ10,000 in promotional credits, usable for a wide range of AWS services, from infrastructure technologies like compute, storage, and databases to emerging technologies such as generative AI, machine learning, data analytics, and the Internet of Things.
GameOn: The drafting and distribution of two press releases, an interview with a US-facing trade publication, a short video interview shared on social media, and inclusion in the GameOn newsletters, valued at âŹ2,300.
Eilers & Krejcik Gaming: A six-month subscription to the Sports & Emerging Verticals service, valued at âŹ23,000.
Royer Cooper Cohen Braunfeld LLC: âŹ4,700 in credit toward gaming-related legal services.
SBC Media: A promotional package that includes six months of advertising on relevant industry news platforms, newsletter placements, and two featured editorials promoting the business, valued at âŹ11,000.
SBC Summit 2025: A 3x3m booth, including turnkey stand build, sponsorship mention, and four complimentary tickets, valued at âŹ15,000.
Square in the Air: A corporate video filmed on-site at the event, two press releases, a social media audit and competitor analysis, and a strategy guide for profile building, all supported on Square in the Airâs social channels. The package is valued at âŹ5,900.
Vegas Kings: An exclusive brand or web design package worth âŹ2,900 from the leading iGaming design and development agency.
Last yearâs competition saw SnapOdds, a company that uses mobile camera technology to identify live sports events on TV and streaming and redirect users to options like live wagering markets, odds comparisons, and picks, emerge victorious.
All SBC Summit attendees will have the opportunity to follow the SBC First Pitch competition.
Industry News
MiFinity to Showcase Innovative iFrame at SiGMA 2024
MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.
Paul Kavanagh, CEO of MiFinity, commented: âSiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.â
MiFinityâs Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinityâs innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank â a powerful tool that enables operators to send payouts directly to playersâ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.
The MiFinity Affiliates team will also be available to explain the benefits of MiFinityâs affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.
Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the companyâs solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.
Book a meeting here > outlook.office365.com/book/[email protected]/
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that Januaryâs ICE Barcelona will include a major new feature dedicated to global gamingâs most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: âOur members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientationâconnecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: âWe represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.â
Januaryâs editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
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