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SBC Summit: SBC First Pitch Competition Shortlist Revealed

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SBC has revealed the five startups that have been selected as finalists for the SBC First Pitch competition, which will be part of the upcoming SBC Summit this September.

The competition, sponsored by Soft2Bet (headline sponsor) and White Swan Data (premium sponsor), is scheduled for Tuesday, 24 September, and will be part of the ‘Global Leadership’ track, hosted at the Feira Internacional de Lisboa.The finalists will present their products and offerings in a 3-minute presentation, followed by a Q&A session, in front of a live audience that includes a judging panel of industry leaders and investment experts.

The five finalists are:

Match Hype: Match Hype scales sports video content creation by transforming raw data into engaging and informative videos. Covering all games and betting tips, the content is available in over 30 languages.

Random State: Innovating immersive iLottery and bingo games, Random State combines the excitement of hypercasual gaming with the rewarding unpredictability of lottery-style experiences.

SavageTech: SavageTech, a B2B SaaS company, has created the world’s first true gamified retention engine for the gambling industry, where users receive avatars and battle monsters with every bet or casino activity.

StatX Sports: StatX Sports provides essential odds and data products to sports leagues, teams, betting operators, and media companies, supporting critical decision-making across the sports industry.

XGENIA: The company is developing modular and versatile AI solutions that encompass all components of an online casino, including risk management, delivered efficiently through a fast and convenient API.

To select the winner, SBC has assembled a distinguished panel of judges, each bringing extensive expertise in sports betting, gambling, and venture capital investments. The expert panel features Adam Krejcik (Principal, Eilers & Krejcik Gaming, LLC), Javier Altamirano (Head of Startups, Sportradar), Mark Blandford (Partner, Burlywood Capital), Martin Collins (Chief Business Development Officer, Soft2Bet) and Paris Smith (Founder, Life Winning). Jesse Learmonth, the host of the Betting Startups podcast, will once again moderate the event.

Sue Schneider, SBC’s VP of Growth & Strategy for the Americas, commented: “Since launching our First Pitch competition, the industry’s response has been overwhelmingly positive, as evidenced by the growing number of applications. This year we had applicants from 18 countries! With the addition of a dedicated StartUpSphere, SBC Summit is truly showcasing the immense potential of startup companies.

“This year’s edition is undoubtedly our most competitive yet, with each of the five shortlisted companies offering innovative solutions that come to fill some gaps in the industry. I’d like to extend a heartfelt thank you to all the sponsors contributing to the prize fund and to the panel of judges who will help us select this year’s winner.”

The winning startup will receive a prize package valued at over €118,000 to support its development and expansion, including:

Are You Watching This? and MetaBet: One year of API access to sports data from Are You Watching This? and gambling data from MetaBet, valued at €44,000.

AWS: €10,000 in promotional credits, usable for a wide range of AWS services, from infrastructure technologies like compute, storage, and databases to emerging technologies such as generative AI, machine learning, data analytics, and the Internet of Things.

GameOn: The drafting and distribution of two press releases, an interview with a US-facing trade publication, a short video interview shared on social media, and inclusion in the GameOn newsletters, valued at €2,300.

Eilers & Krejcik Gaming: A six-month subscription to the Sports & Emerging Verticals service, valued at €23,000.

Royer Cooper Cohen Braunfeld LLC: €4,700 in credit toward gaming-related legal services.

SBC Media: A promotional package that includes six months of advertising on relevant industry news platforms, newsletter placements, and two featured editorials promoting the business, valued at €11,000.

SBC Summit 2025: A 3x3m booth, including turnkey stand build, sponsorship mention, and four complimentary tickets, valued at €15,000.

Square in the Air: A corporate video filmed on-site at the event, two press releases, a social media audit and competitor analysis, and a strategy guide for profile building, all supported on Square in the Air’s social channels. The package is valued at €5,900.

Vegas Kings: An exclusive brand or web design package worth €2,900 from the leading iGaming design and development agency.

Last year’s competition saw SnapOdds, a company that uses mobile camera technology to identify live sports events on TV and streaming and redirect users to options like live wagering markets, odds comparisons, and picks, emerge victorious.

All SBC Summit attendees will have the opportunity to follow the SBC First Pitch competition.

eSports

TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024

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  • Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
  • The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
  • For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.

Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.

With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.

ALL EYES ON THE TROPHY

Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.

Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.

We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!

GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY

Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.

Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.

Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.

TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”

Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.

As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.

In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.

Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!

 

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Saroca Unveils the Transformational Leadership Program for 2025

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Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025.
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Saroca Reimagines Leadership Development for the Gaming Industry

Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.

The Legacy of LeadHERship

The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.

Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.

Leadership Development: A Game-Changer for Gaming

In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.

“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”

Transformational Leadership Program Highlights

The program builds on the proven curriculum of its predecessor, featuring:

  • Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
  • Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
  • Community and Growth Tracking: Strengthening connections and measuring individual progress.

Registration Now Open

The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].

About Saroca

Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.

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Play’n GO announces partnership with Austrian state lottery operator Win2Day

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.  

This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.  

As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.  

Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.” 

Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.” 

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