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Expert comment: UEFA vs EPL sponsorships

Published

12 months ago

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David Murphy, Chief Marketing Officer for power affiliate QiH Group, notes that it’s an interesting time for the world of football and gambling sponsorships.

“It’s interesting to see this historic event with Bet365 being the first betting and gaming company welcomed by the UEFA Champions League as sponsors. Meanwhile, the English Premier League is distancing itself from shirt-front gambling sponsorships by 2026.

“Responsible and compliant marketing in the sector is ever-more important as we work together across the industry to promote responsible, safe iGaming. It will be interesting to see how the partnership works for the Champions League, and if the public will weigh in on it.”

David Murphy is the Chief Marketing Officer for power affiliate QiH Group. Before joining QiH, he held marketing leadership roles at Gala Coral, Gamesys, Lottoland, Mansion and more. David has developed marketing strategies and plans in online casino, sports, bingo and lottery across 15 international markets.
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