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Optimove Unveils 2024-2025 NFL Wagering Intentions Report: Significant 39% Surge in Live Betting Anticipated

Report Delivers a Dozen Recommendations for Sportsbook Operators to Enhance Engagement and Optimize the NFL Season |
Optimove Insights, the analytical and research arm of Optimove, has released its 2024-2025 Consumer Report on NFL Wagering Intentions. The report offers valuable insights into NFL bettors’ motivations, preferences, and behaviors. A key finding is that a significant 85% of respondents plan to engage in live betting during games, a 39% increase from 2023, underscoring the growing complexity and appeal of in-play betting. A recommendation for sportsbook operators based on the finding is to enhance in-play betting options to keep bettors engaged and increase opportunities for additional wagers. (See Image 1) Optimove is the leading Customer-Led Marketing Platform and the #1 CRM Marketing Solution for iGaming and Sports Betting operators. Other Key Findings:Â
Strategic Recommendations for Sportsbook Operators: Based on the findings, Optimove provides actionable recommendations for sportsbook operators to enhance engagement, build brand loyalty, and optimize player lifetime value:
Said Jonathan Collins, Strategic Consultant and Team Lead at Optimove, “As we approach the 2024 NFL season, live betting is expected to be major, with over 80% of bettors planning to place wagers during games. It means that the kickoff of any game is primetime for operators to drive incremental bets.” Collins added that a key challenge for operators will be to also engage casual bettors who are more active during high profile games like the Super Bowl and playoffs. By delivering personalized offers and enhancing the user experience, especially during prime-time games, operators can tap into this growing market and drive significant growth. The report’s findings indicate a maturing market with more engaged and informed bettors. The rise in live betting and multi-platform usage presents opportunities and challenges for sportsbook operators. |
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