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ReferOn Partners with Sweden’s Quickcasino.se to Enhance Affiliate Marketing and Drive Growth
ReferOn, the state-of-the-art affiliate management system, proudly announces its strategic partnership with Quickcasino.se, Soft2Bet’s latest innovative gaming portal. This collaboration will optimise Quickcasino.se’s affiliate programmes, with ReferOn’s advanced developments aimed at process flexibility and increased efficiency.
Quickcasino.se launched in Sweden in the fall of 2023 to innovate the iGaming industry with its transformative gaming portal, including one optimised for mobile devices.
It offers an accessible and personalised gaming experience and supports various payment methods, including key Swedish banks SED, Handelsbanken, Nordea, Swedbank and Apple Pay.
Quickcasino.se offers a warm welcome bonus for new players and unlocks a diverse collection of 4,500+ games from the industry’s leading suppliers, while offering an expanded selection of live casino games and sports betting options.
ReferOn, which recently celebrated its first birthday, was meticulously designed to cater to the needs of the affiliate gaming industry. The platform provides specific tools for experienced marketing professionals, such as transparent reporting, detailed tracking, scalable payouts and commission structures with customisable automation.
Alexia Gauci, B2B sales manager at ReferOn, commented on the collaboration: “We were glad to start working with Quickcasino.se in order to increase our performance in the highly competitive iGaming market.
ReferOn’s cutting-edge affiliate management system will provide Quickcasino.se with the tools to optimise its affiliate programs, drive increased traffic and achieve higher conversions. The platform’s advanced features and real-time analytics will empower Quickcasino.se to make data-driven decisions, fostering trust and long-term partnerships with affiliates.”
The representative of Quickcasino.se added: “The collaboration with ReferOn is a significant step for Quickcasino.se. The ReferOn team’s experience in affiliate marketing has significantly strengthened our innovative gaming platform, allowing us to increase player engagement. This partnership impacts business growth, solidifying Quickcasino.se’s position in the Swedish iGaming market.”
ReferOn’s multi-channel support and suspicious anomaly tracking will ensure maximum fairness and efficiency of processes in affiliate marketing to grow the business and expand into new markets. To learn more about Quickcasino.se and ReferOn, please visit their official websites: quickcasino.se and referon.com.
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NetBet Extends Its Danish Reach with Multiple Gaming Partnerships
The famous European gambling brand NetBet attained a Danish Gambling Authority (Spillemyndigheden) license in late February 2024, expanding its global reach in one of Europe’s most developed Internet gaming markets. For its Danish launch, the NetBet platform partnered with top-name provider Pragmatic Play and Push Gaming, bringing titles like Razor Returns, Sweet Bonanza, and Gates of Olympus to Denmark-based game-of-chance aficionados.
While NetBet’s entry into this region got met with a positive reception, the operator headquartered in Malta quickly sought to build on the established momentum by striking multiple gaming partnerships with quality game suppliers with excellent industry standing.
In late March 2024, one of the world’s fastest-growing digital entertainment suppliers, Playson, revealed that it had teamed up with NetBet Denmark to supply the operator’s growth via its varied selection of titles, boasting famed mechanics like Hold and Win.
A week after the Playson agreement, NetBet Denmark’s PR manager, Claudia Georgevici, announced that the company is now in business with 1X2 Network. A day later (April 5th), two new NetBet provider deals became public between Amusnet Gaming and G Games. The first is the former digital arm of brick-and-mortar equipment supplier EGT, which boasts a catalog of over two hundred games, and the latter is the creator of successful slots like El Diablo, Thor’s Egg Hunt, and Cheeky Fruits 6 Deluxe.
The online casino, sports betting, and poker operator closed off an immensely fruitful April, noted by also landing deals with Sweden’s Nolimit City and Malta’s Play’n GO, Stakelogic, and Wazdan.
The Danish Online Gambling Market
In 2012, Denmark chose to regulate interactive gaming and sports betting over the Internet through its Gambling Act, establishing a state-owned monopoly over this sector by the Danish National Lottery – Danske Spil. When that happened, the Danish Gambling Authority, known as Spillemyndigheden, got born.
Post-2012, Denmark quickly became one of the most booming European gaming regions, and the Danish Gambling Authority notes that in the first decade of the existence of this Danish industry, gambling rates have increased by 7%, with much of this rise occurring in the Internet vertical. The country’s remote gambling market gets projected to now produce revenues of $1.16 billion in 2024, displaying a 3.23% yearly rise over the next five years, when it gets projected to hit a market size of $1.36 billion. In 2024, half ($570 million) of the generated revenues should come in from online casinos, with user penetration tallying to 15.5%. Sports betting should bring in $360 million in 2024, and Internet lotteries in Denmark get guessed to rake in $230 million this year.
While these figures are impressive, they represent a slight drop off (per user) compared to this market in 2022 and 2023. Estimates are that the online casino vertical will gradually continue to fall from year to year, but the remote sports betting sphere should hold steady.
Research by the Danish Gaming Authority shows that Danes most participate in lotteries and scratch card gambling, with 13.4% of the population playing these games, compared to 8.6% betting on sports and 4.1% on online casino-style products.
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Zillion Games launches Storm Fruits slot
Zillion Games introduces Storm Fruits, a popular theme among players worldwide, brought to life as a vibrant fruit-themed slot packed with eye-catching animations of lightning and fireworks.
Storm Fruits combines high-volatility excitement with 25 paylines, ensuring thrilling gameplay that appeals to both seasoned players and newcomers. Key features include stacked wilds for increased win potential, giant symbols in free spins mode, and the Hold & Respin feature, where diamonds lock in place for even bigger rewards. Additionally, the Bonus Buy option allows players to jump straight into the action, making for an unforgettable gaming experience.
Add this game to your portfolio and delight your players with Storm Fruits today!
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Soft2Bet celebrates 8th Anniversary with 2-day Gala Dinner and Party in Budapest
To mark this event, Soft2Bet also rewarded three lucky winners with a total prize of €88,888, split into three amounts: €55,555 for first place, €22,222 for second place, and €11,111 for third place.
In his speech, Soft2Bet CEO and Founder Uri Poliavich emphasised that Soft2Bet keeps the spirit of entrepreneurship with which it started in 2016 and, as the group launches the Soft2Bet Invest iGaming Innovation Fund, that “startups are the future” of the iGaming industry.
“We were all at the beginning of our journey once,” Uri added, “and that is why we launched Soft2Bet Invest: only startups can energise an industry that is demanding growth and innovation.”.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Today more than ever the entrepreneurial spirit needs support and to be believed in and as we bring together more than 300 of our partners, we celebrate innovation, visionary thinking and new perspectives on the industry!”
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