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Surviving in conditions of gambling advertising regulation: Tips from Slotegrator

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Gambling advertising regulations are getting more and more strict in markets all over the world. Authorities add new rules as a response to a general global shift towards a safer environment for players, and players are more aware and informed than ever before.
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Gambling advertising regulations are getting more and more strict in markets all over the world. Authorities add new rules as a response to a general global shift towards a safer environment for players, and players are more aware and informed than ever before. This is definitely a positive trend, shaping a new, better, iGaming world. The question is: how to succeed in such a world?

The Netherlands implemented a ban on most forms of gambling advertising in 2023. Bulgaria banned gambling advertising in April this year. Belgium defined a list of permitted forms of gambling advertising (and banned all other forms). Australia is considering a comprehensive ban on gambling advertising right now. The list of countries that revised their policy in this matter goes on.

However marketing is key in business, and it’s especially true for gambling business — retention strategies are important, but online casinos simply don’t exist without stable traffic. In a situation when classic advertising channels, like TV, radio, sponsorships, or printed banners, are not available, there should be other ways to promote business. Every company has its own idea about marketing investment and there is no general rule on how much this expense should make, however it might easily reach 50% — this is how significant promotion is for gambling companies. The important part of it is to return this investment.

Slotegrator released its new downloadable material on gambling advertising regulation. This synopsis describes the most common restrictions regulators impose on online casinos and betting platforms and examples of how different countries define them.

The report also provides tips from the Slotegrator team on three stages of marketing: PR, acquisition, and retention, taking into account the nuances of advertising regulation that might occur in markets of operation.

“It’s hard to overestimate the importance of responsible gaming and player protection. From this perspective, strict regulations seem very reasonable. However we work in the industry for years and understand the struggle behind growing your business in such conditions. We provide a lot of useful information on our website in the Academy section, this time it’s in a form of downloadable guide — check it out, we gathered several really working tips” says Svetlana Kirichenko, the Head of Marketing from Slotegrator. 

Download the PDF on Slotegrator’s website and request a consultation in case of additional questions.

 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

Industry News

A deep dive into generative AI

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A deep dive into generative AI
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Nick McDonald, Account Director at Fujitsu, takes a closer look at the revolutionary technology and says it should not be feared if used in the right way. 

The topic of AI is dominating conversations across the industry right now.

Businesses understand that it can have a seismic impact on all aspects of their operations, from internal processes and procedures to the solutions, tools and services they provide to customers.

Of course, that impact can be both positive and negative, and while there has been a lot of hype around the potential of AI concerns have been raised, too.

This has left many organisations – and, indeed, the global markets – a little nervous about AI and unsure how they should approach the technology.

It’s important to understand there are different types of artificial intelligence, with each type having its own use cases. This includes but is not limited to:

  • Narrow AI
  • General AI
  • Super AI
  • Reactive machines
  • Limited memory
  • Theory of mind
  • Self aware

The category of AI that most are interested in is Narrow AI and in particular, the Generative AI that sits within this category of artificial intelligence.

But what do we actually mean by Generative AI?

 

Generative AI – a simple definition:

Generative AI can create new data including texts, images, videos and more. It does this by learning the structure and patterns of its training data to generate new ideas with similar characteristics.

It can be training to understand human language, programming languages, art, chemistry, biology, law and countless other complex subjects.

Large AI models power Generative AI. Often referred to as foundation models, they can perform a wide variety of tasks including summarization, classification and answering queries.

This makes it ideal for things like chatbots, creating media assets, design and product development.

 

ChatGPT catapulted Generative AI into the mainstream:

ChatGPT is the most well-known example of how Generative AI can be used.

Its rise has been nothing short of meteoric, reaching 100 million users in just two months (Facebook took 54 months to reach the same milestone).

ChatGPT is essentially a chatbot that runs on the foundation of large language models (LLMs), trained on vast amounts of data to produce texts that humans can understand.

Users ask a question and ChatGPT breaks down the query into smaller components to analyse their meaning and to determine what the user is really asking it to do.

It then returns words and sentences it predicts will base answer the query, based on the data it has been trained on.

 

Generative AI – the risks:

While ChatGPT may seem like a useful tool that, if nothing else, is great fun to use, it also highlights some of the concerns surrounding Generative AI.

This includes the accuracy of the outputs being generated, inconsistent output, bias, a lack of explainability and even threats to security, privacy and intellectual property.

There’s a growing number of examples of people using tools like ChatGPT and finding themselves in hot water but one of my favourites is that of a lawyer who used it to search for legal precedents in a case they were working on.

The lawyer typed their query into ChatGPT – thankfully being smart enough to not include specific information about the case – and it returned information showing that there were legal precedents.

They then instructed ChatGPT to compile the information in a document to submit to the court.

The issue was that the information ChatGPT returned was false, something the judge picked up on after reading the document submitted by the lawyer and undertaking their own research into the legal precedents presented.

When the judge was unable to find any such cases, they put this to the lawyer who came clean about using ChatGPT to search for legal precedents, but then not checking what it returned.

The lawyer was ultimately struck off – the best possible result because had they included information about the case in their ChatGPT search, they would have faced a lengthy prison sentence for breaching confidentially.

This is because ChatGPT is a public service that consumes information as well as shares it.

 

Don’t fear Generative AI:

But this shouldn’t stop organisations from embracing the power of Generative AI and the clear benefits it can bring to their operations.

From streamlining game development to improving customer support, there are many ways online gambling businesses can harness its potential to drive growth.

The way we have gone about this is to create a chatbot similar to ChatGPT that organisations can use with confidence. It works similarly to ChatGPT but instead of using publicly available data, it sits on top of the company’s data warehouse.

This allows teams and employees to ask questions and queries and have answers generated based on the proprietary data that foundation models have been fed on.

This data can be siloed within the warehouse, with individuals and teams given specific levels of access – the marketing team doesn’t need to be able to ask questions of the same data sets as the CFO and CEO, for example.

The use cases for a Private GPT are endless but include being able to ask any question, chat with company data, find new answers and insights, foster deeper collaboration, jointly generate insight and evaluate results and decision support systems.

Of course, this is just one way that Generative AI can be used but demonstrates how its capabilities can be harnessed safely and without any negative repercussions.

But as the industry gets to grips with the technology, many more will emerge and undoubtedly change the game for all stakeholders.

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Nazara Technologies raises INR 900 Crores and increases stake in Absolute Sports (Sportskeeda) to 91%

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Nazara Technologies Limited (BSE: 543280 NSE: NAZARA), India’s leading diversified gaming and sports media company, today announced its largest fund raise to boost its growth trajectory. The company’s board has approved a preferential equity issue to raise INR 900 crores, subject to shareholder and regulatory approvals. This capital infusion will fuel strategic acquisitions, fund business expansion, and enhance the company’s ability to seize new growth opportunities.

The preferential equity issue amounting to INR 900 crores will be placed with marquee investors such as SBI Mutual Fund, Junomoneta Finsol (an associate of Plutus Wealth), Think Investments, Discovery Investments, Mithun and Siddharth Sacheti, Cohesion Investments, Chartered Finance and Leasing, Ratnabali Investments and Aamara Capital, further strengthening Nazara’s financial foundation for long-term expansion. These shares will be subject to SEBI regulations and lock-in requirements as per Chapter V of the SEBI (Issue of Capital and Disclosure Requirements) Regulations 2018.

In a parallel development, Nazara also acquired an additional 19.35% stake in Absolute Sports Pvt. Ltd., the parent company of Sportskeeda, for INR 145.5 crores, with 50% of the consideration paid in cash and the remaining amount in stock. With this, Nazara now holds a 91% ownership stake in Absolute Sports, solidifying its leadership position in the sports media domain.

Sportskeeda, Absolute Sports’ flagship brand, reaches millions of sports fans globally each month, with significant traction in India and the U.S., where it ranks among the top sports platforms. In addition, Absolute Sports has recently expanded by acquiring  Pro Football Network (PFN), SoapCentral, and Deltia’s Gaming, further diversifying its sports and entertainment portfolio.

Nitish Mittersain, CEO & Jt MD of Nazara Technologies Limited remarked “Nazara has demonstrated its ability to attract top-tier investors who believe in our long-term vision of establishing India’s first globally respected gaming powerhouse. This INR 900 crores fundraise will be instrumental in accelerating our growth across key segments. Additionally, increasing our stake to 91% in Absolute Sports (Sportskeeda) reinforces our leadership in the sports media landscape. The growth of Absolute Sports, from its early days as a startup to becoming a global media player, underscores our commitment to supporting innovative teams that consistently deliver transformational growth.

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Latest News

Mangopay appoints Sergi Herrero as new CEO

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Mangopay, a modular and flexible payment infrastructure provider for platforms which was acquired by Advent International in 2022, today announces the appointment of fintech industry leader Sergi Herrero as Chief Executive Officer. Sergi succeeds Romain Mazeries who is stepping down from his role.

Throughout his career, Sergi has earned a strong reputation as a results-focused leader who brings both payments domain expertise and proven CEO capabilities. Sergi was previously the Global Director for Payments and Commerce Partnerships at Meta, where he launched and grew its payment and commerce capabilities. He has also held senior executive roles at Square and BNP Paribas, and served as Co-CEO of global telecommunications company VEON.

Sergi succeeds Romain Mazeries, who was part of Mangopay’s founding team and has held the position of CEO for the last six years. Romain remains a member of Mangopay’s Board and will continue to work closely with the company.

Xavier Garambois, Chairman of the Mangopay Board, said: “Sergi brings a wealth of experience and vision that aligns perfectly with our ambitions for Mangopay. Mangopay is on an exciting growth trajectory and we are confident that Sergi is the right leader to take the business to its next stage of development.”

Commenting on his appointment, Sergi Herrero said: “Mangopay provides transformational payment solutions for platforms internationally. Our offering for this expanding area of the ecommerce industry is both innovative and highly differentiated. I am extremely excited by the significant growth opportunities ahead for Mangopay, and to join this talented team at such a pivotal point in the company’s journey.”

Xavier Garambois adds: “On behalf of the Board, I want to thank Romain for his leadership over the past six years. The strong foundations that Romain and his team have put in place have set Mangopay up for long-term growth. We are extremely grateful for his unwavering commitment and I want to deeply thank him for his service as CEO.”

Fabio Cali, Managing Director at Advent International, said: “Under Romain’s leadership, Mangopay has grown to be a global category leader in the payment industry. We are excited for the next phase of Mangopay’s journey, and we believe Sergi’s expertise will accelerate Mangopay’s continued growth and development to become one of the global payments providers powering the platform economy.”

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