Eastern Europe
EGT Digital at Entertainment Arena Expo 2024: All roads lead to the company’s stand
Entertainment Arena Expo in Bucharest is the next exhibition where EGT Digital will showcase its innovative iGaming solutions. They will be on display together with the products of EGT on stand 308.
The visitors will have the opportunity to explore EGT Digital’s rich gaming world, including the 4 jackpot top performers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, as well as more than 100 in-house developed casino titles, which have been demonstrating excellent performance in over 50 markets globally. The latest addition to Clover Chance – Burning Hot Instant, will be among the highlights. As its name indicates, this is the first instant game in the jackpot’s range. Inspired by EGT Digital’s classic Burning Hot slot series, Burning Hot Instant will certainly won’t go unnoticed by guests at the stand, who will be able to enjoy its mystery jackpot and numerous immediate rewards.
The iGaming platform X-Nave will also present its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway. Each of them can be part of the turnkey solution or operate independently, as they allow integration with products of third-party developers.
EGT Digital’s CRM Engine will show new competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Operators will have at their disposal more options for more detailed segmentation of players. A new AI/ML module for individually selected casino games based on player’s behavior and an AI/ML chatbot will be also presented.
The Sport product will show its Customizable tournament page, which enhances user engagement and simplifies navigation. It will allow players to easily access relevant information and place bets. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which is a guarantee that all important data is available to users and they can enjoy a more personalized and engaging betting experience.
X-Nave’s Gaming Aggregator will show its enriched portfolio of over 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games from more than 110 popular providers. The variety of casino widgets available to operators is now enhanced with a leaderboard widget, which will be also presented to the visitors of the stand.
EGT Digital’s Payment Gateway will demonstrate its portfolio of payment methods, which already offers Open Banking. The guests will also be able to learn more about the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, which means that the players don’t have to leave the game in order to take what is hidden inside.
Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “The countries from the Balkan Peninsula and Romania in particular are among the most important markets for our company and the large number of partnerships in the region are a proof, that our products are very popular here. We can’t wait to continue providing the local operators and players with high-quality gaming products, offering an excellent mix of great entertainment and impressive winnings. Entertainment Arena Expo gives us the perfect opportunity to present to them our newest highly-potential developments on site.”
Eastern Europe
Eugene Ravdin Discusses Content Creation and Digital Brand Authority at EEGS Webinar
The Eastern European Gaming Summit (EEGS) hosted a compelling webinar featuring Eugene Ravdin, a leading expert in content creation and digital brand marketing. With extensive experience in content for platforms like UEFA.com and his current role at MightyTips, Ravdin shared valuable strategies for building digital brand authority, especially in light of recent changes to Google’s algorithms.
Ravdin emphasized the growing importance of creating meaningful content that aligns with a brand’s identity and values. “Your brand should be connected with your audience,” he stressed. He highlighted how his approach at UEFA focused on consistently delivering unique and relevant content without over-reliance on technical SEO, demonstrating the value of high-quality material in building audience engagement. By sharing examples from his work at MightyTips, he illustrated how content strategies can enhance brand presence and credibility, even without keyword-heavy approaches.
A key focus of the webinar was on the necessity of adapting content to different platforms and audiences. “Adapt your content for your customers, otherwise they will not feel like you belong to them,” Ravdin advised. He underscored the importance of tailoring content formats and styles based on the demographics and expectations of users on various platforms such as TikTok, Instagram, podcasts, and blogs. He also discussed localization challenges, stressing the need for precise language adaptation and the use of trusted native content creators: “If you think about localization—have a trusted native editor,” Ravdin recommended, emphasizing accuracy and consistency across markets.
Ravdin also touched on the increasing popularity of podcasts, offering practical advice on how to effectively plan and execute this format to engage audiences while maintaining consistency and content quality. “After you create trust and loyalty, you create engagement,” he added. His expertise provided attendees with actionable insights into leveraging content to strengthen digital brand authority, drive engagement, and adapt to the ever-changing digital landscape.
All attendees of the EEGS Webinar received a Certificate of Masterclass Completion, recognizing their commitment to advancing knowledge in the gaming industry.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
Eastern Europe
TotoGaming partners with CFR CLUJ
Champions Unite to Walk the Path to Perfection Together
TotoGaming, which entered the Romanian market in January 2024, has announced a partnership with CFR Cluj, the eight-time Romanian football champions. This agreement will span two competitive seasons, starting with the 2024/25 season.
The goal? To create even more spectacular, inspiring football.
This is not TotoGaming’s first collaboration with football clubs; the brand, with a 20-year history in Armenia, has sponsored five Armenian football clubs. However, this marks its first partnership in Romanian sports.
“This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning. CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion,” said Harutyun Vardanyan, CEO of TotoGaming.
CFR Cluj and TotoGaming have the same destination: both in sports and in life, each day begins with a champion’s commitment to embrace challenges and pursue victory.
Eastern Europe
EveryMatrix launches ‘Academy for Heroes’ to help Ukraine military veterans develop IT careers
A new fully EveryMatrix-funded project aimed at helping veterans of the war in Ukraine transition to develop new careers in technology has launched in Lviv.
The NGO, entitled ‘Academy for Heroes’, is spearheaded by EveryMatrix and was inspired by its 300+ employees, based in Lviv in Ukraine, some of whom are fighting in the war.
There are hundreds of thousands of combatants in Ukraine, a number that is rising every day. Following their return from war, sometimes with serious injuries, many need social adaptation and work that can provide a more certain future.
The Academy will organise courses designed by leading experts in the IT industry, enabling former military personnel to gain the knowledge and skills needed for successful IT careers.
Beyond its primary goal of equipping veterans with IT skills, it also aims to help them successfully integrate into today’s labour market. EveryMatrix and several other local IT companies will be involved in the employment of veterans after they have completed courses.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Our Lviv office is central to our continued success and growth. Ever since the country has experienced conflict we have supported our friends and colleagues, as well as charities, with much needed funds committing more than €2 million to date, and we will continue to help them.
“Now, we’re taking that one step further by setting up our second company NGO to ensure veterans receive the training and skills they need to return to work and develop successful careers in technology.
“The IT industry is one of the strongest parts of the Ukrainian economy, renowned worldwide for technical skills. I hope many will either join us or go on to join other IT companies, giving them hope and a more certain future for themselves and their families.”
Professor Oleksiy Druhov, CEO, Academy for Heroes, said: “This is the only continuously operating project of its kind in Ukraine for military veterans. Our goal is to teach four groups of veterans every year.
“Each group will have its own specialisation such as Project Management, Quality Assurance and Full stack to name just a few areas. We carefully monitor the Ukrainian IT market and only train the specialisms required.
“All participants will undergo internships at EveryMatrix and other leading Ukrainian IT companies during their studies and they will have the best teachers from the IT Industry. We are also planning to open a specialised, inclusive-friendly training centre at the end of 2024.”
This is the second fully funded NGO that EveryMatrix has initiated. In 2015 the iGaming technology provider established TeachStream supplying much needed funds and resources to disadvantaged children in Romania who might otherwise never have the opportunity to develop IT, computer science, mathematics and English skills.
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