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Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses

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Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses
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SBC Summit is set to provide attendees with the opportunity to engage in masterclasses and earn a certification at no cost, strengthening the event’s conference program for maximum attendee benefit.

The Masterclasses will be held at the Academy & Live Training area (C192), near the Global Markets Lounge between entrances 2 and 3, and will run from 24-26 September at Feira Internacional de Lisboa.

Rasmus Sojmark, CEO & Founder of SBC said: “This is an excellent chance for our attendees to make the most of their time at the show. Masterclasses of this calibre usually come at a significant cost, often over €1,000, so I strongly recommend anyone interested in these topics to consider joining us.”

The following three Masterclasses have already been confirmed:

 

Masterclass with Sportsbook Training Services

The masterclass will feature Jonathan Smith, the founder of Sportsbook Training Services, who has over 25 years of experience in the betting industry. Smith has held various odds-compiling roles for major fixed odds and spread betting firms in the UK.

On Tuesday, attendees will delve into the Introduction to Odds Compiling & Sports Modelling Techniques. During this session, they will learn the core principles, including the mathematical theories and statistical models behind odds compiling. The session will explore where prices originate, both in theory and practice, how data suppliers create odds, and what exactly you are purchasing from them. Additionally, attendees will learn strategies to predict sports outcomes with greater accuracy.

On Wednesday, a Practical Demonstration centred on an English Premier League Match will guide attendees through pricing a football match, creating core markets, and developing bookings and corner markets, while also understanding how these markets integrate into BetBuilders.

Understanding Electronic Gaming Management

Led by Lucien (Lucas) Wijsman, renowned for his role at The Slot Academy (now the Electronic Gaming Academy). Wijsman has extensive experience advising land-based casino operators across Europe and other regions worldwide.

On Tuesday, the Electronic Gaming Player Expectations and Motivations session will focus on identifying and categorising casino visitor profiles to inform effective marketing strategies, as understanding their varied expectations and motivations is key to defining product mix and pricing.

Wednesday’s session, Product and Price Considerations, will examine how minimum and maximum bet settings on slot machines affect earning potential.

The final session on Thursday, Bet Based Promotions on Electronic Gaming Machines, will explore game configurations and concepts, analysing what makes games appealing to specific player categories, with a focus on RTP, game duration, and volatility.

 

Counterterrorism, Crisis Response & Cybersecurity Masterclass

Conducted by Noel G. Whelan, who has a 30-year career spanning military and counter-terrorism environments. Whelan holds a Master of Arts Degree in Counter-Terrorism and Security from Leeds University. 

On Tuesday, the Surviving the Corporate Red 10 session will offer a simulated crisis experience, enhancing leadership and problem-solving abilities in high-pressure situations. Key takeaways include strategy creation, crisis response methods, leadership techniques, advanced public speaking, and establishing an emergency chain of command.

Wednesday’s session, Deterrence Against Terrorism & Money Laundering, will focus on understanding the risks non-state actors pose to the digital economy and developing strategies to safeguard against exploitation.

On Thursday, the Avoiding the Victim State session will address defending against cyber attacks, highlighting risk identification, and internal vulnerabilities, and creating tailored strategies to protect company assets and reputation.

“We’ve made sure that participants will walk away with certification, and by including subjects like sports betting, casino management, and cybersecurity, we’re truly addressing a wide range of interests,” Sojmark added.

If you’re interested in attending the masterclasses, please register using this link. Seating is limited, so spots will be allocated on a first-come, first-served basis. Please note that additional masterclasses will be added before the event.

You can sign up for the Masterclasses here.

Only SBC Summit attendees are eligible to participate in the masterclasses.

Affiliates and operators receive complimentary entry to the event. Submit your application to claim your free ticket.

 

Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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Asia

Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors

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India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.

College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.

“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.

Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.

Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.

“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.

Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.

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