ZEAL hires Alex Green as Vice President Games

Alex Green will join ZEAL as Vice President Games in mid-September. In his position, Green will be responsible for managing and expanding ZEAL’s online games business.

Alex Green is a proven performer in the lottery industry. Born in the UK, Green has spent the last 20 years in various roles for the UK National Lottery, working for the previously official operator Camelot, and more recently for the new official operator, Allwyn UK. He has considerable experience in leading teams to deliver revenue growth, enabled through strategic planning, product development and the commercial management of lottery games. Most recently, Green led Allwyn UK’s Channel Operations team in the UK, with accountability for 240 employees.

“I am very much looking forward to assuming responsibility for ZEAL’s online games business,” says Alex Green. “ZEAL has already achieved great success in the relatively short time since launching online games, and I look forward to working with the team to strategically grow revenues.”

“Alex Green is a renowned industry expert with considerable experience and extensive knowledge in the lottery and online games environment,” says Helmut Becker, CEO of ZEAL. “His function as an expert for online games in the lottery environment is exactly what we need to establish ourselves in the market in the medium and long term, and to grow our business sustainably. We are proud to have exactly the right candidate on board in Alex to help our games business achieve even stronger growth with a unique value proposition.”