Clarion Gaming will be providing operators and suppliers active in the Spanish industry with an insight to its objectives and vision for ICE Barcelona as part of its co-sponsorship of the 12^th Expo and Congress which runs across 18^th and 19^th September at the Torremolinos Congress and Exhibition Centre.

Based in the capital of the Costa del Sol and organised by ANDESA, ACODISA and ANMARE, the event will host the Secretary General of the Treasury of the Junta de Andalucía, Mr Manuel Vázquez Martín, who will be accompanied by eight regional regulators with responsibilities in gaming.

Stuart Hunter, Managing Director of Clarion Gaming is delighted at the opportunity for members of the ICE leadership team to network with members of the Spanish industry and outline the plans which are in place to make the 2025 edition of ICE Barcelona one of the most significant in the history of the show.

He stated: “We are committed to partnering with all members of the Spanish industry to ensure that ICE meets the demands of the sector and is sensitive to the needs and requirements of operators, suppliers, trade bodies and regulators.

“The ability to network, to outline our vision for ICE Barcelona and to listen to the market in such an environment is invaluable. Senior members of the Clarion team will be present at the 12^th Expo and Congress and all of the feedback that we receive will be fed back into the show development process.

He added: “The ICE success story has been built on a steadfast commitment to work with our stakeholders and we very much look forward to engaging with delegates of the Expo Congress.”

Clarion Gaming will be showing a specially commissioned ICE Barcelona video prior to the Regulators’ Roundtable in order to share some of the exciting initiatives that are in development to mark the historic first edition of ICE to take place in Barcelona.

AA Gaming, a leading esports solutions and production company, has announced the launch of AA Play, an innovative gaming and esports platform.. Designed to meet the growing needs of gamers across the country, AA Play will offer gamers with communities to participate in, esports tournaments, digital commerce, and more – all in one place.

AA Play has been designed from the ground up by a team of veterans in the Indian gaming and esports industry by analyzing the needs of hardcore and mid-core skill-based gamers. With its unique features, it promises to redefine how players interact with games, fellow gamers, and the larger ecosystem in India. At its launch, the application will support tournaments and communities with a digital marketplace set to arrive later.

The app’s key features include:

• Tournaments: Gamers will be able to participate in exciting, skill-based competitions for free with the chance to win big. Currently, Indian gamers struggle to find tournaments to hone their skills, but AA Play will solve this problem by constantly having esports competitions for aspiring esports athletes to go pro across a plethora of titles.
• E-commerce: The app will also include a dedicated marketplace for players to purchase gaming merchandise. With the inclusion of a secure and user-friendly digital wallet, gamers will be able to purchase in-game items for their favorite titles, ensuring a seamless gaming experience from start to finish.
• Community Building: One of the standout features of AA Play is its ability to foster connections among players. Gamers can form or join communities, enabling them to interact with like-minded individuals, organize meetups, and enhance their gaming journey through collaboration and shared experiences.

Akash Dhangar, Founder and CEO of AA Gaming, expressed his excitement about the platform’s potential. “With AA Play, we are gearing up to revolutionize the gaming experience, bringing everything a gamer needs—competing, connecting, and shopping—into one exciting platform! As India’s gaming industry explodes, we’re thrilled to be at the forefront, offering a one-stop solution that puts the power in players’ hands. In the past, we focused on third-party and white-label B2B services, but this app marks a bold turning point. We’re making a giant leap towards a direct-to-consumer model, opening up incredible opportunities for innovation and new revenue streams. This is our vision for a super app that unites all things gaming in one place.”

India’s video game industry is one of the fastest-growing in the world, projected to reach a value of $1.4 billion by 2028, with a compound annual growth rate (CAGR) of 11.1%, according to Niko Partners. By that time, India is also expected to surpass China in the number of gamers, adding 277 million new players for a total of 730.7 million. With this rapid expansion, the launch of AA Play comes at a pivotal moment to engage both new and returning gamers.

Blockchain is changing the face of casino loyalty programs, transparency and security like never before. With this technology, casinos can enhance customer experience and increase engagement. Here’s how blockchain is making waves in the casino world.

As a forward thinking person in the gaming industry, you will know the pace of technology is moving fast. Blockchain technology, initially popularized by cryptocurrencies like Bitcoin, is now changing casino loyalty programs. Crypto gambling is not a trend, but a big change that will change how casinos reward their customers.

Benefits of blockchain in loyalty programs

Blockchain brings several benefits to casino loyalty programs. One of the main benefits is the security and transparency it offers. Traditional loyalty programs have issues with fraud and data manipulation. With blockchain each transaction is recorded on an immutable ledger, reducing the risk of fraud and players can trust the system.

Plus, blockchain allows for real time tracking and redemption of loyalty points. Players can see their crypto sportsbook points balance instantly and redeem them with no delays or hassle. This immediacy increases user satisfaction and encourages more engagement.

Another benefit is the ability to have interoperability between different casinos. Players can accumulate and use loyalty points across multiple platforms, a seamless experience. This connectedness will attract more players to join loyalty programs as they see more value in the rewards, whether they bet with Bitcoin or another currency.

Blockchain and player experience

Crypto sports betting is a growing trend in the industry. Blockchain in loyalty programs not only increases security but also the overall player experience. By offering transparent and easy-to-use rewards casinos can build stronger relationships with their customers.

With blockchain players have full control over their loyalty points. They can transfer or trade them with other players or even convert them into cryptocurrencies like Bitcoin. This Bitcoin gambling option adds another layer of value to the rewards system and will be more attractive to players who are familiar with digital currencies.

Plus, blockchain is decentralized, so players don’t have to rely on the casino’s internal systems to manage their rewards. This independence will build more trust between players and casinos as they know their points are secure and verifiable on a public ledger.

Why it matters for casinos

For casinos, using blockchain in their loyalty programs isn’t just about keeping up with the times. It’s about providing a better service that meets the changing needs of modern players. As more people get used to digital currencies and decentralized platforms, integrating those into loyalty programs is key to staying competitive.

Being able to bet on sports with crypto adds another layer to this. Players who gamble with crypto will love a unified system where they can earn and redeem rewards across different games.

And bookmakers can use this information to get to know their players better, using that data to target marketing and create offers that speak to each player, and increase engagement.