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Betway becomes ‘European Betting Partner’ of Chelsea FC
Leading global online sports betting and gaming brand Betway has secured a multi-year deal to become the ‘European Betting Partner’ of five-time Premier League champions Chelsea FC.
Chelsea joins Betway’s enviable portfolio of top clubs across Europe’s biggest football leagues, furthering the brand’s English Premier League exposure.
This agreement will see Betway, owned by global digital gaming company Super Group, benefit from extensive IP rights, including the use of Chelsea’s legendary players and current stars to create exclusive content. Fans can look forward to VIP experiences such as meet-and-greets with players, pitch-side tours, match hospitality and unique opportunities – such as the chance to play on the iconic Stamford Bridge pitch.
Betway’s branding will be prominently featured on the LED advertising boards around the pitch during all home league and domestic cup matches, ensuring visibility to millions of fans globally. The deal also covers digital and social media rights, enabling Betway to connect with Chelsea’s extensive and passionate global fanbase.
Neal Menashe, CEO of Super Group, stated: “We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”
Casper Stylsvig, Chief Revenue Officer at Chelsea Football Club, added: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.
“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”
Betway will also work closely with the club to deliver best-in-class training and initiatives as part of a joint, and ongoing, commitment to safer gambling.
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NetBet Extends Its Danish Reach with Multiple Gaming Partnerships
The famous European gambling brand NetBet attained a Danish Gambling Authority (Spillemyndigheden) license in late February 2024, expanding its global reach in one of Europe’s most developed Internet gaming markets. For its Danish launch, the NetBet platform partnered with top-name provider Pragmatic Play and Push Gaming, bringing titles like Razor Returns, Sweet Bonanza, and Gates of Olympus to Denmark-based game-of-chance aficionados.
While NetBet’s entry into this region got met with a positive reception, the operator headquartered in Malta quickly sought to build on the established momentum by striking multiple gaming partnerships with quality game suppliers with excellent industry standing.
In late March 2024, one of the world’s fastest-growing digital entertainment suppliers, Playson, revealed that it had teamed up with NetBet Denmark to supply the operator’s growth via its varied selection of titles, boasting famed mechanics like Hold and Win.
A week after the Playson agreement, NetBet Denmark’s PR manager, Claudia Georgevici, announced that the company is now in business with 1X2 Network. A day later (April 5th), two new NetBet provider deals became public between Amusnet Gaming and G Games. The first is the former digital arm of brick-and-mortar equipment supplier EGT, which boasts a catalog of over two hundred games, and the latter is the creator of successful slots like El Diablo, Thor’s Egg Hunt, and Cheeky Fruits 6 Deluxe.
The online casino, sports betting, and poker operator closed off an immensely fruitful April, noted by also landing deals with Sweden’s Nolimit City and Malta’s Play’n GO, Stakelogic, and Wazdan.
The Danish Online Gambling Market
In 2012, Denmark chose to regulate interactive gaming and sports betting over the Internet through its Gambling Act, establishing a state-owned monopoly over this sector by the Danish National Lottery – Danske Spil. When that happened, the Danish Gambling Authority, known as Spillemyndigheden, got born.
Post-2012, Denmark quickly became one of the most booming European gaming regions, and the Danish Gambling Authority notes that in the first decade of the existence of this Danish industry, gambling rates have increased by 7%, with much of this rise occurring in the Internet vertical. The country’s remote gambling market gets projected to now produce revenues of $1.16 billion in 2024, displaying a 3.23% yearly rise over the next five years, when it gets projected to hit a market size of $1.36 billion. In 2024, half ($570 million) of the generated revenues should come in from online casinos, with user penetration tallying to 15.5%. Sports betting should bring in $360 million in 2024, and Internet lotteries in Denmark get guessed to rake in $230 million this year.
While these figures are impressive, they represent a slight drop off (per user) compared to this market in 2022 and 2023. Estimates are that the online casino vertical will gradually continue to fall from year to year, but the remote sports betting sphere should hold steady.
Research by the Danish Gaming Authority shows that Danes most participate in lotteries and scratch card gambling, with 13.4% of the population playing these games, compared to 8.6% betting on sports and 4.1% on online casino-style products.
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Zillion Games launches Storm Fruits slot
Zillion Games introduces Storm Fruits, a popular theme among players worldwide, brought to life as a vibrant fruit-themed slot packed with eye-catching animations of lightning and fireworks.
Storm Fruits combines high-volatility excitement with 25 paylines, ensuring thrilling gameplay that appeals to both seasoned players and newcomers. Key features include stacked wilds for increased win potential, giant symbols in free spins mode, and the Hold & Respin feature, where diamonds lock in place for even bigger rewards. Additionally, the Bonus Buy option allows players to jump straight into the action, making for an unforgettable gaming experience.
Add this game to your portfolio and delight your players with Storm Fruits today!
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Soft2Bet celebrates 8th Anniversary with 2-day Gala Dinner and Party in Budapest
To mark this event, Soft2Bet also rewarded three lucky winners with a total prize of €88,888, split into three amounts: €55,555 for first place, €22,222 for second place, and €11,111 for third place.
In his speech, Soft2Bet CEO and Founder Uri Poliavich emphasised that Soft2Bet keeps the spirit of entrepreneurship with which it started in 2016 and, as the group launches the Soft2Bet Invest iGaming Innovation Fund, that “startups are the future” of the iGaming industry.
“We were all at the beginning of our journey once,” Uri added, “and that is why we launched Soft2Bet Invest: only startups can energise an industry that is demanding growth and innovation.”.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Today more than ever the entrepreneurial spirit needs support and to be believed in and as we bring together more than 300 of our partners, we celebrate innovation, visionary thinking and new perspectives on the industry!”
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