Balkans
Belatra Games enters Serbian market through strategic partnership with MerkurXtip

Belatra Games, the specialist online slots developer, has entered the Serbian market for the first time through a strategic partnership with Serbian sports betting and gaming operator, MerkurXtip.
This collaboration marks a significant milestone in Belatra’s ongoing efforts to broaden its European presence. MerkurXtip is a distinguished member of the German-based Gauselmann Group and has risen to become a key player in both offline and online gaming sectors across Serbia.
Through this partnership, Belatra Games will bring its entire portfolio to the Serbian market, offering players a rich selection of entertainment options. From classic slot games like the ‘Fruit Cocktail’ series to cutting-edge slots featuring a variety of bonuses, to multiple types of roulette (including European and American versions), bingo, and instant-win scratch games, Belatra’s offerings promise to captivate the Serbian gaming community.
Mikhail Voinich, Chief Business Development Officer, commented: “Partnerships are a cornerstone of Belatra’s development strategy, enabling us to expand our reach into new markets. Collaborating with MerkurXtip, a partner recognised for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience. In addition, the whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way.â€
Nenad Aleksić, Head of Online Business at MerkurXtip, followed: “This partnership strengthens Merkurxtip’s position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform.â€
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