Latest News
The World Tote Association (WoTA) announces election of a new Board; welcomes new members for 2025-26
10th September 2024 – At the WoTA General meeting, hosted at the recent Asian Racing Conference in Sapporo, Japan, Board members worked collaboratively to establish a dynamic agenda for the organization, focused on multiple key objectives:
- Creating stronger national and global betting pools, especially through commingling, to support the respective horseracing industries
- Expanding pari-mutuel pool betting through additional markets and sporting events content for the additional collective benefit of WoTA operators
- Addressing the challenges of illegal wagering
- Working collectively on diversity and inclusion to further growth within the pool betting sector
Furthermore, WoTA members have elected the new Board who will drive the Associationâs activities for the coming two years.
Fundi Sithebe, CEO of 4Racing in South Africa, and Keith Johnson, President of 1/ST TECHNOLOGY group/AmTote have accepted nominations to co-chair the Association. Riko Luiking, General Manager of German Tote, has likewise accepted the role of Treasurer.
Sithebe and Johnson take over from Alex Frost, CEO of the UK Tote Group, and Hans Lord Skarploth, CEO of ATG in Sweden, who have successfully co-chaired the Association since October 2022. During their tenure as Co-Chairs, the board initiated further commingling between members and a new sport pool project.
On taking over as Co-Chairs, Fundi Sithebe and Keith Johnson said: âWe are delighted to be taking over as Co-Chairs of the World Tote Association. Over the last five years WoTA has made significant progress in developing the relationship between members and increasing understanding of the role pool betting plays in supporting horseracing around the globe. We thank Alex and Hasse for their excellent stewardship, and the entire WoTA Board for their efforts, and we look forward to working with all stakeholders to further our collective ambitions for the good of horseracing and society as a whole.â
The new WoTA Board will focus on the stated key objectives to ensure WoTA progresses its overall aim to see the growth of pool betting and make an increased contribution to horseracing and has a positive relationship with customers, governments, regulators and society.
WoTA is also proud to welcome the Jockey Club of Turkey and Zeturf Group as full members of the Association.
Members of the WoTA Board for 2025-26:
- Keith Johnson â 1/ST TECHNOLOGY / AmTote (Co-Chair)
- Fundi Sithebe – 4Racing (Co-Chair)
- Alex Frost â UK Tote Group
- Hans Lord Skarplöth â ATG
- Paul Cross â Tabcorp
- Michael Fitzsimons â Hong Kong Jockey Club
- Driss Belghazi â Sorec
- Adrien Billon â Carrus Group
- Andreas Reimblad â Veikkaus
- Simon Leong â Singapore Pools
- Riko Luiking – German Tote (Treasurer)
- Andrew Archibald – United Tote
Biography of the WoTA Co-Chairs for 2025-26:
Fundi Sithebe, Chief Executive Officer of 4Racing
Fundi Sithebe was appointed as the first Chief Executive Officer (CEO) of 4Racing PTY on 1 June 2021. 4Racing is the largest of the three horseracing operators within South Africa, and the company is responsible for horseracing operations, totalisator betting and broadcast operations of horseracing. The business has the largest sports pool offering in South Africa, licensed by the provincial gambling boards. A large part of her responsibilities is to ensure a successful turnaround, stabilising and the growth and sustainability of the horse racing business whilst managing the day-to-day operations, transformation and modernisation of the various business units.
Fundi was previously the Chief Operating Officer (COO) of Airports Company South Africa (ACSA) responsible for daily operations on both aeronautic and non-aeronautic operations.
One of her biggest passions is the inclusivity and growth of female representation in the industries she serves in. She was previously a member of a few non-profit initiatives within the aviation industry (namely, Southern African Women in Aviation and Aerospace (SAWIA), Women in Aviation (W&A) as well as chairperson of Akani Aviation Leadership Initiative South Africa) that aimed to ensure a larger and a sustainable base of females in the aviation industry, and ensuring greater gender representation in the horseracing industry is an important objective for her.
Keith Johnson, President of 1/ST TECHNOLOGY group/AmTote
Keith joined the industry via AmTote in 1989 having just earned a BSBA degree from Auburn University. Embracing the racing & wagering industry that his family had decades of roots in, Keith progressed within AmTote from its operational ground up, gaining extensive industry knowledge and experience within multiple departmental positions including field operations management, hub operations management, regional operations management, sales, and executive leadership positions, ultimately being promoted to President of AmTote in 2016. In 2024, Keith was promoted to President of the broader 1/ST TECHNOLOGY group, which is inclusive of AmTote, PariMAX, Xpressbet, 1/ST BET, and BetMIX business units.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
Latest News
CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES
The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.
Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
Asia
Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
âWeâre thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,â said Ashwin Haryani, Country Head, Ampverse DMI.
Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the eventâs Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.
Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the countryâs biggest collegiate gaming event.
âWeâre absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamersâ said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.
Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
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