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How mobile gambling has been spearheading growth in the industry
The rise of instantly accessible online platforms has transformed the iGaming world, allowing players to take a flyer on the go, wearing whatever outfit they saw fit instead of donning the obligatory tuxedo to look the part in a glamorous gambling parlour.
The shift from desktop computers to mobile devices ushered in an even more promising era for the industry, further solidifying casino games as a mainstream form of entertainment, one accessible to gamers from all backgrounds. So, let’s explore how mobile gambling has driven growth and innovation in the iGaming industry – changing the game for all players involved.
Jumping on the mobile gaming bandwagon: a profitable and future-proof endeavour
Largely driven by the success of leading companies like Playtech or Evolution Gaming, the iGaming sector has been on a roll lately. According to global data platform Statista, online gambling could reach up to 290.5m users worldwide by 2029. While North America leads the way in user penetration, emerging markets in Asia and Africa contribute significantly to this growth.
In 2023, mobile games accounted for approximately 57% of the global market revenue, bringing together close to 3 billion players. With over 7.2 billion smartphones circulating globally, major industry players could not but seize the opportunity to transition to mobile platforms. As reports show that the average adult spends one-third of their waking hours on their mobile phones, casino operators boast many avenues to boost customer engagement and increase their market shares through mobile apps.
What factors come into play when explaining this mobile gambling boom?
The irresistible appeal of immediate accessibility
Convenience is arguably the main contributing factor to the growth of mobile gambling. Most platforms have adapted their game libraries to work seamlessly on portable devices such as smartphones, tablets, and even smartwatches, whose portability and simplicity of use work wonders for audiences both young and older.
As a case in point, senior citizens are getting increasingly hooked on video games on their phones, whether for social reconnection, cognitive stimulation, or sheer entertainment. Technological advancements have facilitated this smooth transition by optimising gameplay mechanics, sound effects, and graphics for mobile play. In this day and age of short attention spans, many software developers have been rolling out games with less extensive designs to push for increased speed and efficiency, unencumbered by painfully long loading times.
An exciting playground for toying with new technologies
The iGaming industry has consistently been a trailblazer in implementing new technologies, and mobile platforms are the perfect vessels to try new things and test new grounds among an audience mostly receptive to innovative experiences. To enhance player immersion, modern mobile casinos have long begun to leverage emerging technologies to replicate the atmosphere of their land-based counterparts.
Soon, technologies like augmented reality (AR) could integrate with a phone’s camera to bring game elements into the player’s real-world surroundings, making a roulette table pop up in one’s living room. While still in its infancy, virtual reality is also making headways in the iGaming sphere, with some casino games already compatible with VR goggles and headsets. Meanwhile, many developers have understood the key importance of strengthening the social components of their mobile games, capitalising on technology to introduce chat rooms and live messaging features.
Attractive incentives, to boot
Incentive marketing is on the rise, and casinos have perfectly internalised that rewards are the most effective way to pique users’ curiosity – and keep them coming back in the long run. Incidentally, countless mobile casinos provide bonuses catering exclusively to their mobile player pool. Such promotions can often get lost on newcomers, however. For those unsure of which mobile platform to choose, specialised websites offer precious insight and assistance.
First-time players with little gambling experience may grab no deposit bonuses to fund their bankroll with no financial risk attached. Top websites feature advanced filters that make it easy to compare hundreds of expertly curated casino offers. From their withdrawal terms to their game eligibility, the drawbacks and advantages of each promotion are clearly outlined. This way, new users only need to follow the steps laid out to claim their due – and try the most exciting mobile platforms out there.
Mobile casino apps are gaining momentum in the iGaming industry, combining a technological edge with the appeal of convenience and engaging marketing. As players can now dive right into their favourite games whenever they want to unwind, revenue growth in the mobile iGaming sector has barely reached its full potential.
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Sofascore reveals Player of the Season award winners for season 2023/2024
The famous live-score platform Sofascore has announced its list of Player of the Season award winners, for the season 2023/2024. Based on the globally acclaimed Sofascore rating system, these awards celebrate not just moments of brilliance but the persistence and consistent excellence demonstrated throughout an entire season. Among the recipients of this prestigious award are Kylian Mbappé (Ligue 1), Jude Bellingham (La Liga), Rodri (Premier League), Ewa Pajor (Frauen-Bundesliga), Harry Kane (Bundesliga), Caroline Graham Hansen (Liga F) and Khadija Shaw (Women’s Super League). Combined with the markets whose season will end in December, the award will recognize top performers across 50 leagues worldwide.
This year’s Player of the Season trophies carry an additional layer of meaning. Through the Field of Dreams campaign, Sofascore partnered with Brazilian football legend Zico to renovate a football pitch at his academy in Rio de Janeiro. In a unique move, each trophy contains pieces of the rejuvenated football pitch from Zico’s Academy, symbolizing the connection between a player’s roots and their rise to greatness.
Zico, speaking about the partnership, stated, “Football is more than just a game; it’s a journey fueled by dreams and sustained by persistence. The Player of the Season award from Sofascore represents the effort that every player puts into reaching their goals. I’m proud to partner with Sofascore in renovating a pitch at my academy, where the next generation of football stars will begin their journey.”
At the heart of the campaign is the belief that football is not defined by a single moment of brilliance but by the consistent hard work and dedication required to achieve excellence.
Also watch the video about the Player of the Season award on sofascores official youtube channel.
Branimir Karačić, Sofascore’s Chief Marketing Office: “The Field of Dreams concept is not just about honoring today’s stars, but also about reminding every player where their journey began. Every winner, whether in Brazil or across the globe, will hold a piece of this community-driven project in their hands. It’s a recognition of their hard work and a tribute to the support they received along the way.”
Find the full list of winners on sofascore website!
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Scientific Games Advanced Retailer Technology Will Power Sales Lotto Rheinland-Pfalz in Germany
Lottery is the Fourth in Germany to Modernize with New, Camera-based Terminals Connecting Retail and Digital Sales
Scientific Games is set to bring advanced retailer technology to a fourth German state lottery. Lotto Rheinland-Pfalz will move to a more modern, purchasing experience that connects retail and digital with the global lottery company’s camera-based Contour.v terminals. Scientific Games will install the player-friendly Contour.v terminals in 2025 across Lotto Rheinland-Pfalz network of approximately 900 retail outlets in central southwest Germany.
The modernization project includes the company’s SYMPHONY Edge terminal software and management system, as well as training for Lotto Rheinland-Pfalz retailers. The technology rollout is through a new five-year contract that may be renewed for up to three additional years.
Jürgen Häfner, Managing Director for Lotto Rheinland-Pfalz, said, “With both player and retailer in mind, we are investing yet further in our well-established retailer network to enhance the connection between our digital and retail sales channels. This new technology project with Scientific Games aligns with our clear focus on player-oriented enhancements that take the purchasing experience with Lotto Rheinland-Pfalz to the next level.”
Offering contactless player interactions and mobile scanning features, the Contour.v terminals represent Scientific Games’ new-era optical technology. Contour.v was innovated by the company as part of its newest line of high-performance Contour terminals to meet evolving market demand in integrated lottery retail and digital environments.
The camera-based optical terminals feature an easily viewable and accessible ticket scan area and HD screens configurable for both clerk and player view, Contour.v was designed with durability and unparalleled user experience in mind. A sleek, unibody eliminates unnecessary parts, making the terminals extremely reliable. Unique, advanced optics technology enhances the speed of service. The Contour.v terminals also offer easy processing and a variety of options for ongoing software upgrades.
“Scientific Games welcomes Lotto Rheinland-Pfalz to the growing number of lotteries moving to modern retail technology that easily connects the retail and digital channels, and offers players a smooth, convenient purchasing experience,” said Matthias Müller, VP of Sales & Marketing for Scientific Games.
The company has served Lotto Rheinland-Pfalz since 2006 and currently provides the Lottery with central systems technology, terminal management system and retail point-of-sale technology, as well as its world-leading instant games through the Scientific Games Enhanced Partnership program.
Scientific Games is a supplier to all 16 lotteries in Germany, and the largest lottery systems technology provider in Europe. The company currently supplies games, technologies, analytics and services to 150 lotteries in 50 countries.
Contour.v is a trademark of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.
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The New Saints FC Partner with GAMSTOP for Self-Exclusion Day
16-time JD Cymru Premier champions, The New Saints FC, teamed up with GAMSTOP, the UK’s national online self-exclusion scheme, in support of Self-Exclusion Day on Saturday 14th September.
The New Saints donated their match-day sponsorship slot to GAMSTOP for their 4-0 JD Cymru Premier victory over Barry Town, which saw the club promote the initiative across its matchday programme and social media platforms. The club’s players wore dedicated custom made GAMSTOP warm-up shirts ahead of the fixture, to raise awareness for the vital campaign designed to highlight the power of self-exclusion.
Beyond the fixture, GAMSTOP, in partnership with Addiction Recovery Agency (ARA), are set to deliver essential training sessions to The New Saints Academy, educating young athletes on the risks of gambling, how to spot and support problem gamblers and how they can support their mental and financial well-being through self-exclusion tools.
The New Saints are proud to play a crucial role in spreading awareness about the importance of GAMSTOP’s work, encouraging both fans and the wider public to engage with the responsible gambling message and to make use of GAMSTOP’s services if they or someone they know is struggling. This year’s Self-Exclusion Day campaign was dubbed #TakeBackControl2024.
GAMSTOP CEO Fiona Palmer said: “The level of support The New Saints provided for Self-Exclusion Day has been above and beyond. Football clubs play a key role in shaping their communities, and it’s fantastic to see TNS take such a proactive stance in supporting individuals who may be struggling with gambling harm. Together, we can ensure that support is available for those who need it.”
Chris Sergeant, Head of Academy at The New Saints FC, added: “We’re delighted to work with GAMSTOP and use the power of football to raise awareness about the importance of responsible gambling. As a club, we are always looking for ways to support our players, fans, and the wider community. This partnership is a crucial step in continuing that mission.”
Clubs from all four English leagues, including Premier League clubs such as Crystal Palace, also joined TNS in marking Self-Exclusion Day with many donating programme advertising and posting on their social media. GAMSTOP is a free service which allows vulnerable consumers to exclude themselves from all gambling sites licensed by the Gambling Commission for up to five years, with shorter options of six months or a year. They recently surpassed 500,000 sign ups to their service.
For more information on GAMSTOP, visit gamstop.co.uk.
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