Latest News
iGaming profiles Henrik Persson Ekdahl, Mikael Harstad, and George Westin aim to redefine the gaming landscape with their new Social Casino and Sportsbook Platform

Coming from successful betting and casino ventures such as Betsafe, Catena Media, GIG (Gaming Innovation Group), and Hero Gaming, the Swedish founders and investors Henrik Persson Ekdahl, Mikael Harstad, and George Westin are now entering the US Market with their new Social Casino and Sportsbook Platform, Legendz. com.
Launching in October, Legendz offers the ultimate free-to-play gaming experience and aims to take the lead in the Social Sweepstakes Market.
Legendz. com is a new social entertainment destination that offers a free-to-play experience with Casino and Sportsbook options. With a full offer of Social Gaming products players will be able to enjoy Social Sportsbook and Casino-style favorites such as slots, live casino, table games, and more exciting products to come soon in a safe and responsible environment. The Platform is available in both English and Spanish, to also cater to the Hispanic community.
We are super excited to launch Legendz. com and, for the first time, enter the US Consumer Social Gaming Market. We built the platform from scratch, which means we have the liberty to design and develop new and original products, like our unique games called Legendz Originals. From the start, we have sponsored partnerships, and brand ambassadors as well as radio and digital commercials that will be released across the US. Not to mention our top-notch responsible social gaming options and tools. Through the social and promotional sweepstakes set-up, Legendz. com will immediately enter at least 43 states and we expect substantial revenue from day one, says Henrik Persson Ekdahl.
Legends are joining The founding trio is not doing it all by themselves. Among the recruited staff to lead the platform are legendary industry profiles such as Josh Margolis, previously from PrizePicks, Charlie McMaw, and Adam Weiner, both previously from High 5 Games. The company has offices in Marbella, Los Angeles, Tampa and Cape Town. Further talent recruitment is ongoing. and Legendz. com is currently looking for an additional 25 team members.
The names of our recruitments clearly show it’s not just us who have faith that this will be an epic journey. We will most likely be around 50 people in the organizatïon by the end of this year, and it ‘s full speed ahead now, concludes Henrik Persson Ekdahl.
-
Industry Awards4 days ago
Celebrating Innovation: ELA Games Finalists at 2025 WiG Diversity Awards
-
Compliance Updates4 days ago
BETER joins the Esports Integrity Commission
-
Latest News2 days ago
Blask expands Market Overview dashboard with 10 new countries
-
Africa4 days ago
Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins
-
Asia4 days ago
Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball
-
Interviews4 days ago
Localisation and Future Expansion Q&A
-
Press Releases4 days ago
AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony
-
Compliance Updates4 days ago
EGBA boosts regulatory monitoring with compliance workspace Letzz