The aggregator is the greatest software for the iGaming industry, which combines thousands of games into a single offering. Itai Zak, Executive Director at Digicodeʼs iGaming division, believes aggregators can enhance player engagement, retention, and lifetime value, driving sustainable growth and success.  From September 24th to 26th, meet Itai Zak at the upcoming SBC Summit to learn more about the industry’s latest trends.

The role of aggregators in gambling

The online gambling industry is experiencing rapid growth, projected to reach a staggering $94.4 billion by 2024. However, alongside this expansion comes an increase in gaming providers, posing a challenge for operators in managing multiple platforms and ensuring a seamless gaming experience for their players. Consequently, the surge in interest in aggregation platforms directly reflects the evolving needs of operators in recent years.

Aggregators play a crucial role as intermediaries, bridging software developers and operators in the online gambling industry. They facilitate the integration of multiple gaming providers into a unified platform for operators. This encompasses everything from game integration to payment processing, ensuring a streamlined player journey and a seamless backend experience for the operation.

When selecting an aggregator, operators prioritize factors such as the diversity and relevance of the games offered, the reliability of payment methods, and the quality of the platform’s user interface and user experience features. These elements are instrumental in shaping the overall success and competitiveness of the operator’s gaming platform.

Benefits of aggregation for iGaming

The main benefits of aggregators in the gambling industry are multifaceted, reflecting the evolving landscape and demands of operators and players. Aggregators serve as pivotal intermediaries, streamlining operations, enhancing user experiences, and fostering innovation. Here’s a detailed exploration of some of the primary advantages:

• Diverse content integration. By partnering with numerous software providers, aggregators empower operators to “fill” their gaming libraries with popular titles, niche offerings, and emerging innovations, all without the hassle of negotiating individual contracts with each developer.
• Efficiency and cost-effectiveness. Aggregators streamline the operational processes for operators and developers, driving efficiency and cost-effectiveness throughout the value chain.
• Unified marketing tools and bonus system. Aggregators provide operators with a unified platform for promoting content from multiple providers and implementing innovative promotions across various games.
• Integrated technical support. With expertise in managing a wide range of integrations, the aggregator facilitates smooth platform operation and optimal performance across the entire content library.

To sum up, aggregators facilitate the seamless integration of new content and reduce administrative overhead and resource allocation. Aggregators empower operators with comprehensive marketing tools to promote content from multiple providers within a single management system. The aggregator streamlines communication with developers, which ensures that technical problems are addressed promptly and efficiently.

Impact on operator success and player satisfaction

The most significant ways aggregators impact operators and players in the iGaming industry are multifaceted, offering a range of benefits that streamline operations, enhance player experiences, and drive growth. Let’s delve into these impacts in detail:

Impact on operators:

• Operational efficiency and streamlined integration. Aggregators provide operators with significant operational efficiency by offering access to content from numerous game developers through a single API integration.
• Streamlined technical support. With dedicated technical support, operators can navigate challenges more effectively, ensuring smooth platform operation and optimal player experiences.

Impact on Players:

• Access to diverse and high-quality content. Aggregators offer a comprehensive selection of games spanning various genres, themes, and styles, catering to diverse player preferences.
• Enhanced gaming experience through gamification. Aggregators enhance the gaming experience by fostering in-game competition, social interaction, and collaboration.
• Intuitive user interface and personalized recommendations. Aggregators prioritize user experience by offering friendly, intuitive user interfaces that keep players engaged and entertained.

Hence, aggregators have significant influence over operators and players. From increasing operational efficiency and streamlined integration to supplying expedited technical assistance, aggregators relieve operators of unnecessary hassle and worries. As for players, they benefit from aggregators through easy access to the best content available from multiple providers. Aggregators leverage a personalized approach, and players get more satisfaction, encouraging engagement with the platform.

The future of aggregators in the iGaming industry

As we look ahead to the future of aggregators in the iGaming industry, several key trends are poised to shape the landscape in 2024 and beyond. Aggregators must adapt to these trends and focus on key areas to maintain relevance, drive innovation, and capitalize on emerging opportunities. The main trends for aggregators in 2024 include:

• Personalization and player engagement. Aggregators will focus on understanding player preferences, behavior, and engagement patterns to provide personalized recommendations, promotions, and gaming experiences.
• Expansion into emerging markets. Aggregators will continue to expand their presence into emerging markets, tapping into new regions and player demographics.
• Integration of blockchain and cryptocurrency. Aggregators will explore opportunities to integrate blockchain-based solutions for payments, identity verification, and smart contracts, enhancing trust and integrity within the gaming ecosystem. Cryptocurrencies may make up over 50% of all iGaming transactions by the end of 2024, indicating a shift in consumer preferences toward virtual money.
• Sustainability and responsible gaming. Aggregators will prioritize responsible gaming initiatives, including player protection measures, self-exclusion tools, and responsible advertising practices.

In conclusion, due to the aggregators, the iGaming industry will be well-positioned to meet the challenges and increase the involvement of gamers.

About Digicode

Digicode is a leading global IT service provider with a worldwide presence and offices in the USA, UK, and EU countries. It specializes in delivering top-tier solutions in software development, cloud computing, artificial intelligence, big data, and automation across various industries, including iGaming, FinTech, healthcare, e-learning, and digital marketing. Working with top iGaming brands, operators, and suppliers, the company provides cutting-edge technology, products, and solutions across all iGaming verticals—from game design and development to banking, cashier, and payment gateways, as well as comprehensive iGaming platforms and seamless integration with value-added providers. Trusted by clients in over 25 countries, Digicode is at the forefront of innovation and reliability in IT services.