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Aggregation Platforms: The Future of the iGaming Industry

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Aggregation Platforms: The Future of the iGaming Industry
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The aggregator is the greatest software for the iGaming industry, which combines thousands of games into a single offering. Itai Zak, Executive Director at Digicodeʼs iGaming division, believes aggregators can enhance player engagement, retention, and lifetime value, driving sustainable growth and success.  From September 24th to 26th, meet Itai Zak at the upcoming SBC Summit to learn more about the industry’s latest trends.

The role of aggregators in gambling

The online gambling industry is experiencing rapid growth, projected to reach a staggering $94.4 billion by 2024. However, alongside this expansion comes an increase in gaming providers, posing a challenge for operators in managing multiple platforms and ensuring a seamless gaming experience for their players. Consequently, the surge in interest in aggregation platforms directly reflects the evolving needs of operators in recent years.

Aggregators play a crucial role as intermediaries, bridging software developers and operators in the online gambling industry. They facilitate the integration of multiple gaming providers into a unified platform for operators. This encompasses everything from game integration to payment processing, ensuring a streamlined player journey and a seamless backend experience for the operation.

When selecting an aggregator, operators prioritize factors such as the diversity and relevance of the games offered, the reliability of payment methods, and the quality of the platform’s user interface and user experience features. These elements are instrumental in shaping the overall success and competitiveness of the operator’s gaming platform.

Benefits of aggregation for iGaming

The main benefits of aggregators in the gambling industry are multifaceted, reflecting the evolving landscape and demands of operators and players. Aggregators serve as pivotal intermediaries, streamlining operations, enhancing user experiences, and fostering innovation. Here’s a detailed exploration of some of the primary advantages:

  • Diverse content integration. By partnering with numerous software providers, aggregators empower operators to “fill” their gaming libraries with popular titles, niche offerings, and emerging innovations, all without the hassle of negotiating individual contracts with each developer.
  • Efficiency and cost-effectiveness. Aggregators streamline the operational processes for operators and developers, driving efficiency and cost-effectiveness throughout the value chain.
  • Unified marketing tools and bonus system. Aggregators provide operators with a unified platform for promoting content from multiple providers and implementing innovative promotions across various games.
  • Integrated technical support. With expertise in managing a wide range of integrations, the aggregator facilitates smooth platform operation and optimal performance across the entire content library.

To sum up, aggregators facilitate the seamless integration of new content and reduce administrative overhead and resource allocation. Aggregators empower operators with comprehensive marketing tools to promote content from multiple providers within a single management system. The aggregator streamlines communication with developers, which ensures that technical problems are addressed promptly and efficiently.

Impact on operator success and player satisfaction

The most significant ways aggregators impact operators and players in the iGaming industry are multifaceted, offering a range of benefits that streamline operations, enhance player experiences, and drive growth. Let’s delve into these impacts in detail:

 

Impact on operators:

  • Operational efficiency and streamlined integration. Aggregators provide operators with significant operational efficiency by offering access to content from numerous game developers through a single API integration.
  • Streamlined technical support. With dedicated technical support, operators can navigate challenges more effectively, ensuring smooth platform operation and optimal player experiences.

 

Impact on Players:

  • Access to diverse and high-quality content. Aggregators offer a comprehensive selection of games spanning various genres, themes, and styles, catering to diverse player preferences.
  • Enhanced gaming experience through gamification. Aggregators enhance the gaming experience by fostering in-game competition, social interaction, and collaboration.
  • Intuitive user interface and personalized recommendations. Aggregators prioritize user experience by offering friendly, intuitive user interfaces that keep players engaged and entertained.

 

Hence, aggregators have significant influence over operators and players. From increasing operational efficiency and streamlined integration to supplying expedited technical assistance, aggregators relieve operators of unnecessary hassle and worries. As for players, they benefit from aggregators through easy access to the best content available from multiple providers. Aggregators leverage a personalized approach, and players get more satisfaction, encouraging engagement with the platform.

The future of aggregators in the iGaming industry

As we look ahead to the future of aggregators in the iGaming industry, several key trends are poised to shape the landscape in 2024 and beyond. Aggregators must adapt to these trends and focus on key areas to maintain relevance, drive innovation, and capitalize on emerging opportunities. The main trends for aggregators in 2024 include:

 

  • Personalization and player engagement. Aggregators will focus on understanding player preferences, behavior, and engagement patterns to provide personalized recommendations, promotions, and gaming experiences.
  • Expansion into emerging markets. Aggregators will continue to expand their presence into emerging markets, tapping into new regions and player demographics.
  • Integration of blockchain and cryptocurrency. Aggregators will explore opportunities to integrate blockchain-based solutions for payments, identity verification, and smart contracts, enhancing trust and integrity within the gaming ecosystem. Cryptocurrencies may make up over 50% of all iGaming transactions by the end of 2024, indicating a shift in consumer preferences toward virtual money.
  • Sustainability and responsible gaming. Aggregators will prioritize responsible gaming initiatives, including player protection measures, self-exclusion tools, and responsible advertising practices.

In conclusion, due to the aggregators, the iGaming industry will be well-positioned to meet the challenges and increase the involvement of gamers.

 

 

About Digicode

Digicode is a leading global IT service provider with a worldwide presence and offices in the USA, UK, and EU countries. It specializes in delivering top-tier solutions in software development, cloud computing, artificial intelligence, big data, and automation across various industries, including iGaming, FinTech, healthcare, e-learning, and digital marketing. Working with top iGaming brands, operators, and suppliers, the company provides cutting-edge technology, products, and solutions across all iGaming verticals—from game design and development to banking, cashier, and payment gateways, as well as comprehensive iGaming platforms and seamless integration with value-added providers. Trusted by clients in over 25 countries, Digicode is at the forefront of innovation and reliability in IT services.

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SOFTSWISS Launches Bug Bounty Program to “Hack the System”

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SOFTSWISS Launches Bug Bounty Program to “Hack the System”
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SOFTSWISS, a leading software supplier in the iGaming industry, has announced the launch of its private Bug Bounty Program to boost cybersecurity. The program invites white hat hackers and independent security researchers to identify vulnerabilities, offering rewards for their findings and ensuring the highest level of security for SOFTSWISS clients.

To ensure that only significant cases that meet specific requirements are reported, SOFTSWISS launched a private program with invitation-only access. Invitation-only programs encourage white hat hackers to pay close attention to their terms and requirements, resulting in higher-quality reports. While public programs can offer broader perspectives but tend to generate more irrelevant reports, the private launch ensures that the focus remains on critical security issues. 

The Bug Bounty Program offers financial incentives of up to 3,500 euro, depending on the severity and complexity of the discovered vulnerabilities. This program serves as an additional layer of defence, providing external, unbiased assessments from highly skilled security experts. 

“We care about the security of our clients and their players, which is why it is important for us not only to pay close attention to protecting the products we develop but also to constantly recheck our applications with the help of skilled external experts and enthusiasts. In collaboration with the expert community, we can ensure a reliable level of data protection and uninterrupted operations for all our clients,” said Evgeny Zaretskov, Group Chief Information Security Officer at SOFTSWISS. “SOFTSWISS is proud to set a new standard for cybersecurity by leveraging crowdsourced expertise. In this ever-evolving landscape, even a minor bug can lead to significant losses for operators. The Bug Bounty Program is an extra measure to protect our existing and future clients.”

The program has started with two products: the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. It is conducted in a dedicated test environment, which operates independently of live casino systems, ensuring no disruption to player experience or platform performance.

“Cybersecurity is an ongoing battle,” adds Artyom Buchkov, Deputy CSO. “No company can discover all vulnerabilities on its own. This program enables talented hackers to legally hack an online casino, helping us anticipate and defend against potential threats. It strengthens our commitment to providing the most secure software and platforms in the iGaming industry.”

Moving forward, the SOFTSWISS cybersecurity team plans to broaden the frames, adding more products and refining requirements to maintain the highest standards of security across all platforms.

Cybersecurity in iGaming, along with other key topics in the industry, can be discussed with our specialists and product teams at the SBC Summit Lisbon at stand B-160 from 24 to 26 September.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Peter & Sons’ Unleashes ‘Evil Devil’ Slot

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Peter & Sons’ Unleashes ‘Evil Devil’ Slot
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Cutting-edge game studio Peter & Sons is about to unleash hell. The Barcelona-based outfit’s diabolical new slot, Evil Devil, will be released globally on 19th September, and it comes packed with wickedly innovative mechanics, such as sticky respins, power splits, increasing multipliers, and a thrilling Free Spins Game with a possible buy option.

This 6×7 high-volatility video slot with up to 117,649 ways to win immerses players in a cartoonish hellscape presided over by the fiery lord Satan Sama. With a devilish surf guitar soundtrack and chaotic but gripping gameplay, there’s nothing else quite like it on the market.

Winning combinations in the base game trigger the sticky respin feature, causing winning symbols to stick in place while the non-winning symbols respin. Wild symbols can appear on reels 2 to 6, increasing the chances of forming winning combinations.

But all hell breaks loose when 4 to 6 scatter symbols land on the reels, awarding 15 to 20 Free Spins. Here, winning symbols stick to their positions, triggering a respin of the non-winning symbols.

Collecting three or more skull symbols during Free Spins triggers a random multiplier. Meanwhile, power splits can randomly occur during the first respin, converting winning symbols into wilds, enhancing the chances for some big payouts.

Can’t wait to hit the bonus feature? The good news is you can buy straight into the Free Spins game for 100x the bet, instantly accessing 15 to 20 random free spins and the game’s most thrilling features.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re always looking to push boundaries in everything we do, and we like to let our artists’ imaginations run wild. Too often with online slots you see the same tired themes and clichés. We think Evil Devil is an avant garde masterpiece – but it’s underpinned by solid mechanics and brilliant features.”

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Aston Villa launches Champions League campaign with Betano by its side

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Aston Villa launches Champions League campaign with Betano by its side
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The Villans and their principal partner celebrated the club’s return to topflight European football, in an event bringing togethers legends of the past and stars of today

Aston Villa FC has embarked on its first ever Champions League journey with a 3-0 victory over BSC Young Boys in Bern’s Stadion Wankdorf this past Tuesday. A few days earlier Aston Villa and their principal and front of shirt partner Betano, Kaizen Gaming’s premium online sports betting and gaming brand, celebrated the Villans’ historic first ever Champions League campaign with a special event hosted  at Aston Villa’s Bodymoor Heath training ground.

The event brought together legendary members of the 1982 European Cup winners, Nigel Spink and Kenny Swain, former player and Aston Villa ambassador, Ahmed Elmohamady and current stars, captain John McGinn, Ezri Konsa, Pau Torres and of course coach Unai Emery. Attendees had the opportunity to meet and hear directly from their favorite stars, while also participating in different activities, including an exclusive tour of Aston Villa’s training facilities and a behind the scenes look of the team’s training session. The club’s third kit was also unveiled for the first time ever during the event. The kit proved to be a lucky one as it was worn in a game for the first time in the Champions League match in Switzerland. For this match Betano donated its front-of-shirt space to Aston Villa, which in turn offered it to Acorns Children’s Hospice.

Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, commented: “We are very honoured as Aston Villa’s official main shirt sponsor to stand alongside them in this next exciting chapter of their illustrious 150-year history. This is truly an exciting time to be a fan of Aston Villa, as we all share the club’s passion and determination to improve every day, to compete with the very best and to claim their place among the elite.”

Chris Heck, President of Business Operations at Aston Villa, added: “We are proud to have Betano join us as we embark on a new era for Aston Villa. They are a global brand engaging with millions of football fans across Europe and Latin America which matches our vision to globalise our club. Their passion for football and commitment to responsible gaming and giving back to society aligns perfectly with our own club values. The return to the top of European club football is an exciting moment for our fans, partners, and everyone involved at the club. ”  

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