Latest News

Blask Unveils AI-Powered Customer Profile for iGaming Industry

Published

7 months ago

September 19, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Blask, an AI-driven market analytics ecosystem, announces the launch of the Customer Profile feature. This cutting-edge tool harnesses the power of artificial intelligence to provide unprecedented insights into iGaming audiences across different countries.

Customer Profile leverages Blask’s advanced AI capabilities to create comprehensive, country-specific profiles of iGaming users. This beta release marks a significant milestone in the company’s mission to revolutionize data-driven decision-making in the online betting and gambling industry.

Key features of Customer Profile:

Detailed demographic breakdowns: age, income, employment status, and more
Behavioral insights: motivations, triggers, touchpoints and preferences
Country-specific data: individual profiles for 34 markets with the goal of covering 100 countries by the end of the year

At the heart of Customer Profile is an innovative approach to data analysis and prediction — Blask AI. The approach combines extensive surveys with advanced AI modeling. We gathered data on user behaviors, preferences, and motivations in various iGaming activities.

The AI model, trained on survey data and industry knowledge through third-party databases, generates nuanced, country-specific profiles. The Blask team validated its accuracy by comparing outputs to original survey results.

This beta release showcases AI-driven analytics in iGaming, offering detailed breakdowns of demographics, motivations, and behavioral triggers. Blask plans to continually refine the tool, with plans to integrate RAG technology for even more precise insights.

Blask is actively seeking feedback from industry professionals to further refine and enhance the Customer Profile feature. This collaborative approach ensures that the tool will continue to evolve to meet the specific needs of the iGaming sector.

“We’re excited to work closely with our partners to validate and improve our approach,” said Max Tesla, CEO of Blask. “Their input is key to helping us create a tool that truly transforms how iGaming companies understand and engage with their audiences.”

Related Topics:Blask igaming industry

Up Next

PandaScore’s premade esports BetBuilder breaks onto the scene

Don't Miss

ELA Games is excited to be exhibiting at SBC Lisbon

Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.