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Scientific Games Fast Play Games Lead Retail Performance in U.S.
Company’s Fast Play Games Are Industry’s Highest Performers, Kansas Lottery is Latest to Launch
Scientific Games reports that the global lottery company’s games lead retail performance in the top three Fast Play lottery markets in the U.S. based on per capita retail sales.
- Vermont Leads the Nation: The Vermont Lottery holds the No. 1 spot for Fast Play retail weekly per capita sales in the U.S. The Lottery achieved significant growth in its Fast Play product category after moving to Scientific Games as its new lottery system provider in 2022. In the first 52 weeks after conversion, sales increased by 93% and grew an additional 33% in fiscal year 2024 versus fiscal year 2023.
- Growing Popularity: Fast Play games are currently offered by 27 state lotteries. In fiscal year 2024, Fast Play games generated a total of more than$1.5 billion in sales. Scientific Games’ Fast Play lottery customers – Arizona, Iowa, Maine, Maryland, Oklahoma, Pennsylvania and Vermont – each achieved year-over-year sales increases. In the next 24 months, two more U.S. lotteries are expected to launch Scientific Games Fast Play games. One of the company’s current Fast Play lotteries plans to launch a $50 product.
- Kansas Joins the Trend: The Kansas Lottery is the most recent to launch Scientific Games’ Fast Play products. The company’s high-performance Fast Play games debuted this summer, giving players in Kansas the opportunity to win instantly from a terminal-generated game. Scientific Games has provided the Kansas Lottery’s systems technology since 2018. The company’s advanced data analytics guided the strategy for the Kansas Lottery’s Fast Play portfolio planning and launch.
Stephen Durrell, Executive Director of the Kansas Lottery, said, “Our vision is to continue working with Scientific Games to modernize the Kansas Lottery with new technologies and new games like Fast Play so that we remain exciting and relevant to our players and retailers, and continually improve our contributions to the state of Kansas.”
Scientific Games’ combination of consumer research insights with advanced data analytics guided the strategy for the Kansas Lottery’s Fast Play portfolio planning and launch. A total of 10 Fast Play games at the $1, $2, $5, $10 and $20 price points have launched across the Kansas Lottery’s retailer network at both self-service and clerk-operated terminals. At launch, the most popular game was at the $1 price point. To date, a $20 game is generating the most sales.
Leslie Badger, VP of Lottery Content for Scientific Games, who brings 25 years of industry expertise to the product, said, “We worked with the Kansas Lottery’s team to implement a strategic, targeted approach to launch its new Fast Play games, employing a managed portfolio strategy similar to our proven method for scratch-off games. This requires advanced data analysis to do correctly, and we are very pleased with the results in Kansas.”
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including most every lottery in North America.
© 2024 Scientific Games, LLC. All Rights Reserved.
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Volt Announces New Partnership with Kinguin
Volt, the global real-time payments platform, has announced a new partnership with Kinguin, a leading global marketplace for video games. Utilising open banking technology, the partnership enables Kinguin’s 18 million users to securely and seamlessly purchase games and in-game goods using “Pay by Bank”.
Made available across France, the Netherlands, Germany and the UK, Volt’s “Pay by Bank” solution allows users to check out directly from their online banking environment, where their payment is pre-populated and ready to approve with a single tap. Unlike cards, “Pay by Bank” doesn’t involve any manual data entry – meaning an end to mistakenly typed card details, and any details being compromised.
The integration of Volt’s “Pay by Bank” solution further signals Kinguin’s commitment to providing innovative payment solutions in each of the countries it operates in, with open banking payments gaining particular traction in northern Europe. According to Juniper Research, open banking payments’ total transaction value will be $330bn in 2027 – a 479% increase from the $57bn recorded in 2023.
Further, the partnership is further evidence of the product-market fit between real-time open banking payments and online gaming, where fast, friction-free purchases are particularly valued – especially when they’re rooted in bank-grade security. For providers like Kinguin, integrating “Pay by Bank” also means faster settlements; because payments are routed account to account, on the SCT and SCT Inst rails in Europe and Faster Payments in the UK – they settle in real time.
Faheem Bakshi, Kinguin’s VP Payments, said: “Offering the latest in payments technology is vital to our commitment to delivering an optimised user experience in each of our live markets. With the rapid growth of open banking payments in Europe, it became imperative to find a provider that could offer customers across some of our key markets a harmonised Pay by Bank experience. Volt was best placed to deliver on this aim, and we’re already seeing it emerge as a preferred payment option.”
Thomas Pinter, Volt’s SVP Global Digital, said: “We’re delighted to support Kinguin’s mission to provide customers with the best possible payment experience. We pride ourselves on our optimised payment flow, bank connectivity and geographic coverage, so it’s fantastic to see this being recognised by merchants such as Kinguin. We look forward to seeing Pay by Bank drive conversion and speed up settlement times across the UK and northern Europe.”
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Polina Georgieva named Chief Marketing Officer of CT Interactive
With an extensive career spanning over diverse business sectors, Polina brings a wealth of expertise to the team of CT Interactive as our new Chief Marketing Officer. Known for driving high-impact marketing strategies, Polina has a proven track record of delivering significant business growth through integrated campaigns, brand management and business development.
Throughout her professional journey, Polina has demonstrated expertise by driving business strategy, leading sales initiatives, and managing marketing campaigns. Her expertise encompasses business development, strategic marketing, and partnership cultivation, all closely aligned with the company’s values and objectives.
In her extensive career, Polina has demonstrated proficiency by launching and enhancing successful product lines, spearheading multi-channel marketing efforts, and developing targeted marketing strategies across various industries. Her deep understanding of consumer behavior and market trends has consistently translated into competitive advantages and elevated brand equity. Polina’s ability to respond to emerging trends, manage diverse partnerships, and execute high-impact campaigns has resulted in impressive marketing outcomes that align with and support overall business goals. Her dedication and results-oriented approach make her a key driver of growth and success.
Polina holds a degree in International Relations from the University of National and World Economy and has advanced training in Business Management from TÜV AUSTRIA Academy. She is part of the Marketing jury at the most prestigious competition for web in Bulgaria Site of the year. The combination of knowledge and practical experience makes her a valuable addition to our team.
At CT Interactive, Polina is poised to elevate the brand’s presence and drive sustainable growth by integrating her expertise in these dynamic industries, being proud to join one of the pioneers in the business.
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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification
Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.
This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.
The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.
“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.
In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.
ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.
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