Latest News
Atlaslive Expands Leadership Team with New Appointments in Sales and Account Management
Atlaslive, the dynamic iGaming platform, has announced the appointment of Vladimir Matvijevichas Head of Sales as an essential step to support the company’s global expansion strategy. Additionally, the company is proud to introduce Marina Mirzoyan as the new Head of Key Account Management. With her fresh perspective, boundless enthusiasm, and exceptional leadership abilities, Marina will focus on strengthening existing partnerships while exploring new business opportunities and client relationships.
Vladimir is a great addition to the Atlaslive team. He brings a wealth of experience from his work in B2B and B2C, including his time at SoftGamings. His deep understanding of diverse markets, strategic thinking, and strong client relationship-building abilities will undoubtedly strengthen Atlaslive’s sales department efforts. By staying ahead of industry trends and delivering strong results, Vladimir adds value to the growing team.
In his new role at Atlaslive, Vladimir will be in charge of creating and putting the company’s sales strategies into action, while also growing its client base in key markets. He’ll focus on building strong, long-term partnerships and helping the company grow, starting with a special focus on the Latam market.
Vladimir Matvijevich commented: “Starting as Head of Sales in Atlaslive is a great opportunity. I believe that the company and I share the same vision for how to approach business, and I see this as the beginning of achieving our goals together. My focus is not just on sales but also on building lasting relationships with our partners. Our primary focus right now is the Latam market, where we have very ambitious plans, and I’m confident we can succeed.”
As mentioned earlier, the company has also appointed Marina Mirzoyan as the new Head of KAM where she will focus on strengthening client relationships and ensuring the KAM team delivers top-tier service and performance.
Marina is a results-driven professional with over 9 years of experience in product and business development, where she has led teams and significantly boosted revenue growth within existing customer bases. Known for her personable approach and ability to work effectively with diverse groups, she is adept at solving complex challenges and fostering strong client relationships.
In 2021 Marina embraced a new challenge by transitioning into the iGaming sector as a Business Development Executive responsible for driving the growth of one of BetConstruct’s brands. Working there she played a key role in finding new business opportunities and enhancing the company’s presence in competitive markets. Marina focused on creating custom strategies to engage clients, which helped grow the company’s market share and build strong, long-lasting relationships with key partners. She also led teams from different departments to deliver solutions that met client needs, boosting customer satisfaction and loyalty. Her leadership and smart approach played a big part in raising BetConstruct’s reputation.
Now, Marina has joined Atlaslive, the dynamic iGaming platform, and is ready to achieve new milestones and continue her successful journey in her professional life.
She said, “I’m incredibly excited to be joining at such an exciting time of growth and can’t wait to contribute to the ongoing success. I’m eager to introduce new, innovative processes that will help accelerate the company’s impressive growth even further. I look forward to collaborating with my talented colleagues as we steer the B2B business toward an even brighter future.”
Commenting on both appointments, Maxim Slobodyanyuk, CEO of Atlaslive, said: “Marina and Vladimir are both exceptionally talented individuals who will undoubtedly be key assets to Atlaslive. They have a deep understanding of the gaming industry, strong product knowledge, and extensive experience in building meaningful partnerships. I’m sure they will bring greater cohesion to their respective teams and lead us to the next level of international expansion.”
With Vladimir Matvijevich and Marina Mirzoyan joining the team, Atlaslive looks ahead to continued growth and success, powered by their expertise and vision. Atlaslive – the tech behind the game.
Latest News
GamProtect: Will the single-customer view benefit the industry and vulnerable players?
GamProtect, the initiative that is the combined brainchild of the BGC, ICO, GC and gambling operators, has now moved from the ‘sandbox’ stage to the implementation stage, and has caused a great deal of interest in the sector.
While creating a ‘single-customer view’ shared amongst operators will help to protect the most vulnerable customers, there have also been concerns that it may be viewed by customers as an invasion of privacy or used by operators for commercial purposes.
That’s where the ICO’s buy-in is important: GDPR concerns have been taken into account when crafting the initiative and deciding which information to share, when and with whom.
Some of the largest operators in the sector have been participating in GamProtect since April 2023, including Flutter, Entain, bet365 and William Hill – with the programme officially opened to all operators last week.
One interesting point to note is the suggestion that introducing the single-customer view, with operators taking the lead, will have the tangential benefit to the industry of helping reduce the need for further mandated player protection legislation.
Whether this is true remains to be seen.
How does GamProtect work?
Under the scheme, participating operators will identify a player as being at risk if the customer themself states they meet one of five triggers:
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that they have a gambling addiction,
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they are seeking support or treatment for addiction,
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they might harm themselves and/or others,
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they should not be gambling due to a health condition or
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they want to stop gambling due to gambling addiction.
Following an interaction with the customer, an operator will share the customer’s name, date of birth, postcode, email address, telephone number and the reason for the flag with GamProtect, allowing other operators to check if the same customer has an account with them and to close it if necessary.
According to the Gambling Commission, GamProtect has already identified 5,527 consumers to date, with the goal of helping to protect them from risk and serious harm. Of these consumers, 88 per cent were matched by at least one operator, and 66 per cent by at least two.
Now the initiative is open to more operators, it will be interesting to see its efficacy and what public perception of it is.
Latest News
BGaming enters mythical realm with Fortuna TRUEWAYS
Popular iGaming content provider BGaming has transformed the classic Hold and Win Bonus game with its engaging TRUEWAYS mechanic in the latest title, Fortuna TRUEWAYS. On top of this, the magical release includes the Wheel of Fortune, Fortuna SpinUp™, and Fortuna Favors the Brave features, as well as Wilds, Mystery symbols, a Coin Respin round and an accessible Prize.
Players must reach the summit of Mount Olympus to witness the all-powerful goddess Fortuna spin her Wheel of Fortune, with a maximum win of €250,000 up for grabs. As the embodiment of luck, Fortuna can divide one symbol into 1/8 via the Wheel of Fortune feature, enhancing winning combination payouts in both the main and Bonus games.
A flexible dynamic Prize increases anticipation and delivers ample rewards to players who fill all the cells on the Bonus reels with Coins. The Prize adapts to the number of cells in the Bonus round, starting at x30 of the stake for 12 cells and ending at x5,000 for 48. Players can refer to the rules for the complete Prize table.
The Fortuna Favors the Brave feature can be triggered if there is a winning combination. An animated Expanded Wild featuring the goddess Fortuna may appear on reels 3 and 4 and break up into 1/8 Wilds. The smaller Wilds then assume the role of multipliers when Fortuna SpinUp™ is active.
The all-new Fortuna SpinUp™ can be purchased for x4 of the bet amount. This button sees the player receiving more Mystery, Coin and Wild symbols, with each Wild offering a multiplier between x2 and x8, and The Wheel of Fortune appearing more frequently. The Mystery symbol has the power to randomly transform into one of Fortuna TRUEWAYS’ paytable icons.
Adding further excitement to the classic Hold and Win Coin Respin round, Collect assumes all the values of the Coins present on the screen, while Boost adds its own value to the figures on screen, except for other Boosts. At the end of this round, all Coin values are summarised and the total amount is paid to the player.
Yulia Aliakseyeva, Co-CPO at BGaming, said: “We are delighted to inject Fortuna TRUEWAYS with so many engaging additions, such as our progressive Prize mechanic and our lucky character’s themed features. Our TRUEWAYS series continues to be a hit and switches up the traditional slot game format, offering more unexpected surprises for players on an ever-shifting field.”
EveryMatrix Press Releases
Kevin Furlong joins EveryMatrix as Group Chief Product Officer
Kevin Furlong has been appointed EveryMatrix Group Chief Product Officer (CPO) with responsibility for product strategy across all the tier one supplier’s multiple business units.
Furlong will lead all the Group’s product design, delivery and output, co-ordinating with EveryMatrix business unit CPOs to ensure the best possible results for its 300+ global customers and partners.
With 20 years’ industry experience including senior roles at Entain, GVC, Bwin and Paddy Power, Furlong will work across all EveryMatrix’s modular casino, sports, platform, affiliate and payments products including CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix and MoneyMatrix.
He will report to Group CEO and co-founder Ebbe Groes and brings with him a proven record of success in product development, online business management and large-scale technology mergers.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “EveryMatrix aims to service the largest and most discerning operators on the planet. More than two-thirds of our revenue is generated from tier 1 operators today. To do this successfully we must constantly improve the talent inside the company.
“Kevin has outstanding industry experience working with some of the largest operators so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.
“Kevin will be instrumental in developing an even better experience for all our customers.”
Kevin Furlong, Group CPO, EveryMatrix, said: “I’m delighted to join the EveryMatrix management team and focus my attention on some of the best products in the industry today. The business is on a rapid growth curve and we have some ambitious but achievable plans to come which I’m excited to be part of.
“My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the Group.”
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