Infront enhances product integrity through IBIA partnership

Infront has become an Associate Member of the International Betting Integrity Association (IBIA), the largest customer account betting integrity monitoring body for private operators in the world. The agreement underlines Infront’s commitment to betting integrity, information sharing and cooperation and sees them align with over 50 companies and 125 leading sports betting brands in IBIA.

The partnership comes as Infront’s betting portfolio and client base continues to grow. From 2025 Infront is set to deliver over 70,000 annual events to their global growing client base. This will include the data partnership Infront has announced with the ITF.

The addition of a robust data delivery platform will also provide bookmakers with a low latency data product. This makes it vital to develop the unit’s integrity services and functions for more than 40 rightsholders.

Chris Catling, Head of Infront Bettor, said: “By becoming part of this esteemed global network we gain valuable intelligence, enabling us to detect and address suspicious betting patterns swiftly and effectively. This partnership strengthens our compliance and offers a unique opportunity to collaborate with key stakeholders worldwide on policy development to help shape a safer, fairer and more sustainable future for the betting industry. As a relatively new business in this space, aligning with an organisation of IBIA’s credibility is crucial for demonstrating our commitment to transparency and integrity, one of the core values of Infront.”

Khalid Ali, CEO of IBIA, said: “I am delighted to welcome another major player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognised organisation that will deliver a significant amount of tennis product to the betting industry from 2025. Infront and IBIA are committed to working together to ensure the highest levels of integrity for that product and to protecting all sports from for betting-related corruption.”

Membership provides access to IBIA’s global monitoring network to help identify and address suspicious betting activity, as well as compliance guidance on evolving regulations across jurisdictions. It also allows Infront to work closely with regulators, sports organisations and other operators, fostering greater industry cooperation. IBIA’s partnerships with leading sports federations like FIFA, UEFA and the IOC will enhance joint efforts to combat corruption.

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.