Industry-leading data science company teams up with global iGaming group to drive player engagement and game distribution

Golden Whale Productions, the market-leading data science specialist for the iGaming industry, has announced it has formed a new partnership with SYNOT Games that will utilise ML-powered solutions to enhance multiple facets of the latter’s business.

Officially signing on as a game supplier for the company, Golden Whale will use its combination of AI and machine learning systems to drive activity and game distribution across SYNOT’s customer base.

By harnessing the power of Golden Whale’s prediction models, SYNOT will be able to deploy automated systems that analyse and respond to game play data before providing recommendations for improvement, opening up a world of exciting possibilities for the company.

Armed with these ML-backed insights, SYNOT will be able to analyse user data at greater speed and on a far more granular level, with this in turn empowering the group to continue providing cutting edge solutions that are capable of scaling with the ever-growing nature of its operations.

Given SYNOT currently operates in more than 30 countries worldwide, these potential optimisations obviously have big implications for the business, both in terms of refining its product line-up and securing new partnership deals around the globe.

As such, representatives of both companies have already spoken of their excitement over what promises to be a hugely beneficial collaboration and are extremely optimistic about what they will be able to achieve together when the first wave of game specific insights have been garnered.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale are very happy to announce the details of our latest strategic partnership with SYNOT Games and we’re really looking forward to working alongside a business with such a strong track record in iGaming.

“It’s my firm belief that both predictive solutions and machine learning in general have an increasingly important role to play in the game development and sales process – and armed with our powerful technologies, we’re certain SYNOT will be well-placed to capitalise on this in future.”

Filip Hlaváček, Chief Product Officer at SYNOT Games, said: “At SYNOT Games we’ve long prided ourselves on adopting cutting edge technology across our games and solutions, so teaming up with a pioneering data science company like Golden Whale was an obvious fit for us.

“We believe that the insights their predictive models will provide for our business across all facets of customer engagement and game distribution will prove to be a major asset for us and we’re extremely optimistic about what we’ll be able to achieve together going forward.”

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When most people think of massive casinos, their minds often wander to Las Vegas’ neon lights. But in Asia lies one of the world’s largest casinos: Venetian Macao in Macau, China, has more than 546,000 square feet of gaming floor spanning 3,400 slot machines and 800 gaming tables – outstripping Las Vegas both in size and revenue! Located within this sprawling complex lies a luxury resort complete with shopping malls, world-class restaurants, and luxurious hotel suites all under one roof – not to mention shopping malls where players from across the world come to play!

Casinos Continue to Fascinate and Thrive Worldwide

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Scent Marketing Strategies:

Many casinos use fragrance diffusers to emit calming scents that help players feel more at ease, subtly encouraging them to linger longer. Research shows that pleasant smells can make people spend more time—and money—in gaming areas.

World’s First Casino in Venice

Established in 1638, Casino di Venezia in Venice is the oldest known casino, created to control gambling during carnival seasons. Visitors today can still enjoy its historic charm, stepping into a piece of gambling history.

Intentional Casino Designs

Casinos often have no clocks or windows, helping players lose track of time. From carpet patterns to lighting, every detail is designed to immerse guests fully, encouraging them to stay and play.

Slot Machines’ Near-Miss Effect

Slot machines are programmed to show “near-misses” (e.g., two winning symbols followed by a non-matching one) to make players feel like a win is close. This technique keeps players engaged, playing longer.

Time has seen the casino industry change and adapt to changing tastes and technology, shifting from historical venues to immersive online experiences. And with advances in gaming technology, no one knows what new twists or turns this thrilling industry may take next – as players test their luck through different means, casinos will likely remain as captivating and captivating as ever, offering up both mystery and excitement for players worldwide.

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