Leading sportsbook provider adds official data feeds and cutting-edge features to new esports lobby

Altenar, a leading sportsbook and iGaming software provider, has strengthened its long-term collaboration with premium esports betting specialist, DATA.BET, to significantly enhance its esports offering through the integration of official data feeds.

Altenar first partnered with DATA.BET earlier this year to integrate fully tailored odds and live score feeds on more than 30 esports disciplines. Central to its latest product upgrade is a new standalone esports lobby with intuitive navigation, a custom streaming player, and upcoming features including live scoreboards and a real-time map tracker.

As part of the extended agreement, Altenar will continue to set a new standard for sports betting with official logos and images across its esports feeds, providing its operator partners with an immersive and visually engaging experience.  These enhancements are set to improve market uptime, increase event coverage, and expand the variety of betting markets available for Altenar’s operator partners.

The collaboration underscores Altenar’s commitment to fostering successful long-term partnerships that meet the needs of the market, positioning the company at the forefront of the rapidly evolving esports vertical.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “As esports continues its rise in popularity, especially with major events like the 2025 Esports Olympics approaching, the integration of DATA.BET’s official-only data has elevated our offering to another level.

“This standalone lobby will empower our partners to tap into a growing esports market, attracting and retaining players like never before.”

Oddin.gg continues to push the boundaries of esports betting, becoming the first esports betting solutions provider to offer betting markets for Deadlock–an upcoming game still in its early development stage, yet one poised to offer an entirely new experience for bettors. Despite access being limited to friend invites via playtesters in the closed beta phase, Deadlock has already attracted over 100,000 players. Oddin.gg has prepared its models and teams in record time to deliver customers a new, unique esports betting opportunity with the launch of a streamers’ tournament.

This streamers’ tournament marks the first step in building a competitive ecosystem around Deadlock, with further tournaments planned to boost engagement. By enabling bets on popular streamers, Oddin.gg provides its partners with a new way to attract and retain bettors, while expanding their esports offerings with emerging titles.

The tournament took place in September 2024, featuring a best-of-3 format. The betting product included Pre-match and Limited Live betting, having offered 7 core markets to explore:

• Match Winner ID
• Match Handicap (Home/Away) e Number of Maps
• Match ScoreBO#
• Map Winner Two-Way
• Home/Away Team to Win at Least 1 Map
• Match Winner Double Chance

Deadlock has been integrated into Oddin.gg’s existing esports portfolio, with matches available through the same feed as all other sports to existing clients. Clients can access market descriptions through the Odds Feed API or via t he corresponding Odds Feed SDK interface from Oddin.gg. This offering also includes Oddin.gg’s renowned Risk Management services, ensuring that all betting opportunities maintain acceptable risk levels and integrity measures, even in the special setup and context of this tournament.

Global esports organisation Gen.G Esports (Gen.G) announced that it has partnered with global sports brand Descente to showcase a new uniform for the 2024 League of Legends World Championships (Worlds). As its first esports collaboration, Descente has partnered with Gen.G to support the team’s pursuit to win Worlds 2024 and designed the uniform that captures Gen.G’s confidence and desire to win to inspire athletes and fans alike.

“We’re excited to be able to announce this new partnership with Descente at Worlds 2024. With this launch, we wanted to pay homage to Descente’s history of high performance and innovation to deliver a product for our fans that reimagines our team’s look and celebrates the difficult journey to win Worlds,” said Arnold Hur, CEO of Gen.G Esports.

The Worlds 2024 uniform, a collaboration between Gen.G and Descente, consists of two pieces, a jersey and a jacket. The “Worlds White” uniform was created at the request of the team to express their belief in winning Worlds, accentuated by the golden lines of the iconic Gen.G logo throughout the body of the uniform. The brand name in the center of the jersey features a scratch by a tiger, which is Gen.G’s mascot, expressing the fight needed to achieve victory.

“With our good performance in LCK and MSI, we were able to quickly qualify for Worlds. We will ride on this momentum and perform brilliantly in our new uniforms. We will repay our fans for their support with great news at this Worlds,” said Gen.G Chovy Jung Ji-hun.

The Worlds 2024 uniform, a collaboration between Gen.G and Descente, will be unveiled on the 25th of this month through Gen.G’s official social media channels. Pre-sales for Gen.G Crew members will also begin on that date. Starting September 30, the uniform will be available for purchase on the official Gen.G online store. Additionally, Gen.G will offer exclusive membership content and host viewing parties throughout the Worlds event.