Latest News
888AFRICA becomes Official Sports Betting and Gaming Partner of S.L. Benfica for Mozambique and Angola
Partnership with Portugal’s most successful football club will create new opportunities to introduce sports fans to 888AFRICA and create growth opportunities in Mozambique and Angola
888AFRICA, the leading Africa-focused betting and gaming business part-owned by evoke plc and which operates the 888bets and BetLion brands in Africa, is delighted to announce an agreement with S.L. Benfica,
Portugal’s most successful football club, to become the club’s Official Sports Betting and Gaming Partner for Mozambique and Angola.
As Official Sports Betting and Gaming Partner, 888bets branding will feature at all home matches played at the legendary Estádio do Sport Lisboa e Benfica. In addition, 888AFRICA will also work with Benfica to create unique and engaging content for football fans and launch a series of competitions and giveaways – from signed shirts and footballs to match tickets.
As Benfica competes in the UEFA Champions League and aims to win its 39th Primeira Liga title, the partnership will create additional opportunities for fans to connect with their club and add an extra layer of entertainment to the season.
With a major footprint in Mozambique and Angola – two markets that have a strong cohort of Benfica fans – 888AFRICA’s partnership with Benfica will help raise awareness of its innovative and content rich offer as it looks to expand market share.
Founded in March 2022 as a joint venture with evoke plc, 888AFRICA’s ambition is to expand and be a market leader across selected African regulated online markets. Since its launch, the business has grown rapidly, having] recently hit three million first time depositors in Kenya, Tanzania, Mozambique, Zambia, Angola and the Democratic Republic of Congo through its strong and differentiated brands, 888bets and BetLion.
Christopher Coyne, CEO of 888AFRICA, commented: “Benfica is one of the world’s most prestigious football clubs with a particularly strong following in Portuguese- speaking countries in Africa and is the perfect partner for 888AFRICA.
In Mozambique and Angola – two key markets for us – Benfica is one of the best followed clubs and we are confident this partnership will unlock further growth opportunities for us. We look forward to creating unique and engaging Benfica-led content while introducing more fans in Africa to our market-leading betting and gaming propositions. We look forward to playing our role in supporting what will no doubt be another successful season for the club.”
Miguel Bento, Chief Commercial & Marketing Officer of SL Benfica Group, stated: “We are pleased to announce this partnership with 888 Africa, a prominent player in the betting industry across key markets like Mozambique and Angola. These regions represent an important part of our global strategy, as Benfica continues to expand its reach beyond Europe. This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fanbase there. We believe this partnership will offer exciting new opportunities for engagement in Africa, and we look forward to achieving great things together.”
Industry News
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 11th Book: “The Math That Gaming Made, Compendium”
Acclaimed gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 11th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry.
The book, which serves as a comprehensive guide to the intersection of mathematics and gaming, is a deep dive into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape. Covering decades of research and insights, “The Math That Gaming Made, Compendium” provides a wealth of knowledge for industry professionals, data enthusiasts, and anyone passionate about the intricacies of gaming mathematics.
A Legacy of Expertise
Andrew Cardno, a recognized authority in gaming analytics, and Dr. Ralph Thomas, a pioneer in gaming data science, bring together their years of experience and research in this book. Together, they offer readers an unparalleled understanding of how math is used to optimize everything from player experiences to casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “It not only highlights how data and analytics have evolved but also provides the tools and knowledge for others to apply these concepts in real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the book: “If there’s one thing the casino gaming industry does not do well, it is sharing. This book breaks that mold as the authors dish some of the best advice on improving your slot mix, gaining market share, understanding databases, and a lot more. They even translate all our obscure acronyms. This new volume is several inches thick, but you’ll find gems on every page. Better yet, follow their advice and your profitability will improve.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
Latest News
Goldrush Expands to Ontario with Delasport’s Turnkey Solution
South Africa’s premium online gaming and entertainment provider, Goldrush Gaming, is expanding to Ontario, Canada, powered by Delasport’s full turnkey solution and managed services. The partnership is another key step in both Delasport’s steady positioning in the key Canadian jurisdiction and Goldrush’s streak of cross-vertical success in iGaming.
The award-winning supplier’s solution is designed to accommodate all Online Sportsbook and Casino needs, and Goldrush’s players in Ontario will soon enjoy the most innovative Casino and Sportsbook features in the industry. These features include player engagement tools such as SuperPot, missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, Booster Panel for mobile devices, and Hot & Cold Casino game categories, and much more.
“Partnering with established brands such as Goldrush in Ontario is an honor and confirms that we’re on the right track with a third partner in this market, in turn validating our global expansion strategy”, comments Delasport’s Global Sales Director Reece Calderbank. “In the hands of partners like Goldrush, the quality and innovation our products provide to customers will enable Goldrush’s talented team to offer the best betting experience in the market to their players.”
Goldrush Online Director Dwain Powell shares this sentiment. “Goldrush’s legacy of premier gaming will offer Canadian players a diverse, rewarding entertainment experience. We are excited to extend our product and services to the Canadian market and believe that Delasport is the perfect partner to achieve our goals – all while bringing customers a unique and memorable gaming product’’.
Goldrush Group Canada is a branch of the esteemed Goldrush Gaming Group, which was established in South Africa over 25 years ago.
Latest News
KingMidas Games Expands into Latin America Through Strategic Partnership with NGX
The partnership will deliver bespoke, next-generation iGaming solutions to LATAM operators
A video game screen with a couple of cartoon characters Description automatic generated
KingMidas Games, a leading next-generation iGaming studio, today announces its expansion into Latin America (LATAM) through a strategic partnership with renowned iGaming platform, NGX. The collaboration marks a significant step in KingMidas Games’ global growth strategy to deliver localised and differentiated iGaming solutions to markets beyond Asia. It also aligns with NGX’s commitment to provide cutting-edge iGaming, sports betting, and lottery solutions that enable LATAM operators to deliver exceptional gameplay experiences.
As part of the partnership, NGX will integrate KingMidas Games’ expansive library, featuring more than 100 titles across diverse genres, including Classics, Slots, and cutting-edge Next-Generation games such as Jackpot Jump and Penguin Panic. The partnership emphasises localisation, with content tailored to resonate with LATAM operators and players, and available in key regional languages, including English, Portuguese, and Spanish.
“Partnering with NGX is a pivotal moment in our global expansion,” said Aleksander Mozir, Head of LATAM, KingMidas Games. “This collaboration reaffirms our commitment to expand beyond Asia and mirrors NGX’s dedication to regulatory compliance while meeting the dynamic demands of local markets. Together, we are poised to deliver unparalleled iGaming experiences to operators and players across LATAM.”
“We empower operators to navigate the complex regulatory environment and maximise their market potential with our innovative solutions,” said Alexandre Tauszig, Commercial Director, NGX. “Our partnership with KingMidas Games and the promotion of their next-generation titles, aligns perfectly with our aim to provide operators in LATAM with an all-in-one solution for iGaming and entertainment excellence, while promoting industry sustainability and integrity.”
KingMidas Games is doubling down on its expansion into the LATAM market, with plans to open new offices in the region and grow its local workforce. In line with recent regulatory developments in Brazil, the studio has also initiated various certification processes to ensure its games are widely available across the market and throughout LATAM by 2025.
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