Industry News
Industry Investments in Responsible Gaming Reach New High of $472 Million Annually, AGA Study Shows
Research Reflects Heightened Responsibility Commitments as Industry Grow.
New research from the American Gaming Association (AGA), reveals a significant increase in responsible gaming (RG) investments from gaming industry companies, with total spending reaching $471.8 million annually—up from approximately $275 million (+72%) in 2017.
Conducted by a major international accounting firm, the research demonstrates a surge in industry-wide RG spending that has grown at a faster rate than gaming revenue over the past seven years. Several key program areas are seeing significant spending commitments as the industry expands, including:
- Customer Service Interactions: $135.4 million.
- Developing and Maintaining Responsible Gaming Programs: $122.4 million.
- Consumer-Facing Responsible Gaming Education: $107.7 million.
- Responsible Gaming Research and Other Non-Profit RG Organizations: $31.8 million.
- Problem Gambling Supportive Services: $26.1 million.
“This impactful rise in RG spending demonstrates the legal industry’s dedication to fostering a safe and informed gaming environment,” said Joe Maloney, AGA Senior Vice President, Strategic Communications. “Beyond the considerable taxes gaming companies contribute to fund responsible gaming and problem gambling resources, the industry also proactively invests hundreds of millions of dollars more to ensure our customers have the tools, knowledge and safeguards to play responsibly.”
The new AGA research comes during Responsible Gaming Education Month (RGEM) 2024, during which industry stakeholders have demonstrated their commitments to responsible gaming through an array of activations and announcements. Earlier this September, the AGA released a first-of-its-kind Responsible Gaming Intervention Effectiveness Scale to provide academics, industry members and more with a research-based tool to evaluate responsible gaming messages.
“Our industry’s commitment to responsibility once again made RGEM a resounding success,” continued Maloney. “We look forward to seeing the work done throughout this past month provide a springboard for continued advancements in responsible gaming in the months and years to come.”
Industry News
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 11th Book: “The Math That Gaming Made, Compendium”
Acclaimed gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 11th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry.
The book, which serves as a comprehensive guide to the intersection of mathematics and gaming, is a deep dive into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape. Covering decades of research and insights, “The Math That Gaming Made, Compendium” provides a wealth of knowledge for industry professionals, data enthusiasts, and anyone passionate about the intricacies of gaming mathematics.
A Legacy of Expertise
Andrew Cardno, a recognized authority in gaming analytics, and Dr. Ralph Thomas, a pioneer in gaming data science, bring together their years of experience and research in this book. Together, they offer readers an unparalleled understanding of how math is used to optimize everything from player experiences to casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “It not only highlights how data and analytics have evolved but also provides the tools and knowledge for others to apply these concepts in real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the book: “If there’s one thing the casino gaming industry does not do well, it is sharing. This book breaks that mold as the authors dish some of the best advice on improving your slot mix, gaining market share, understanding databases, and a lot more. They even translate all our obscure acronyms. This new volume is several inches thick, but you’ll find gems on every page. Better yet, follow their advice and your profitability will improve.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
Industry News
EvenBet Gaming to Showcase Pioneering Poker Products at SBC Summit 2024
EvenBet Gaming, a leading developer of online gaming software and solutions, is set to unveil its latest industry-leading poker platform update and exhibit its brand-new In-Store feature at the upcoming SBC Summit in Lisbon.
Launched at the beginning of September, the In-Store platform feature provides players with unprecedented access to perks directly from the lobby or poker table. Available benefits include Time Bank packages, Insurance Buying and Opponent Game Statistics, with each perk designed to enhance the player experience and drive revenue for EvenBet’s partners.
The EvenBet team will be located at Stand B820 and will outline the key aspects of the In-Store feature, as well as demonstrate the advantages of third-party casino game integration, revealing how operators can diversify their revenue streams.
The provider is also set to announce a major update to its Poker Clubs platform in October, which will improve software flexibility and player engagement options.
EvenBet will kick off the summit by hosting an exclusive poker tournament on Tuesday 24 September, an invite-only event featuring C-suite executives from across the industry.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The SBC Summit is one of the biggest events on the calendar for us, and this year it will be even better. We are heading to Lisbon with an even better team, and they are ready to explore an even better poker platform with our valued partners and prospective clients.
“We are also hosting a C-level poker tournament on the first day, which should be a lot of fun and give us an indication of who the best players are in our industry.”
Industry News
BetConstruct Unveils Last Battle: A Revolutionary Loyalty System for iGaming
In yet another innovative move, BetConstruct has announced a brand new loyalty system that is set to transform player engagement and retention strategies for the company’s partners and iGaming platforms worldwide.
Named the “Last Battle” this system allows partners to tailor every aspect from loyalty cards to reward structures, creating a unique and immersive experience for their players.
How the Last Battle Works
At its core, Last Battle gamifies the player experience, allowing them to earn XPs (points) for completing actions such as account verification and wagering. The more XPs a player collects, the more levels and loyalty reward cards they unlock. Partners can customise each loyalty card and its exclusive rewards to suit different player segments.
Two Editions to Choose From
Last Battle comes in two distinct editions, catering to both entry-level and advanced partners:
Model 1: Ready-to-Go
This edition offers a predefined loyalty tree with a fixed cost per player, making it ideal for partners looking for a simple solution. They can instantly integrate Last Battle into their platform, knowing exactly how much they are investing in player loyalty while enjoying effortless system management.
Model 2: Hero Edition
More suitable for established partners, the hero edition integrates directly with their CRMs, allowing full control over the loyalty system. They can also assign specific rewards to different player groups, enabling players to trade, gift, or sell their loyalty cards, and tailor every aspect of the engagement process.
Additional Features
• Boost Player Engagement: Players stay motivated with tiered levels and tailored rewards, driving them to return and play more.
• Maximise Retention: Dynamic loyalty cards keep users engaged, increasing their loyalty over time.
• Fully Customisable: Partners have complete control over loyalty cards, reward structures, and messaging, making it easy to create a system that aligns with their brand.
• Easy Integration: Model 1 provides a quick and seamless setup for operators looking for instant solutions.
• Advanced CRM Capabilities: Model 2 offers sophisticated loyalty management, allowing operators to create truly personalised experiences for their players.
• Player Marketplace: Players can trade, gift, or sell their loyalty cards within the platform, adding another layer of engagement.
With comprehensive features and a fully customisable nature, BetConstruct’s Last Battle is shaping up to be yet another game-changer offering from the company. More details and updates about the Last Battle are yet to be revealed, and it is currently live on BetConstruct’s platform.
-
Latest News7 days ago
PG Soft releases games verification tool to ensure authentic player experiences
-
Industry News7 days ago
Melco’s Cyprus “Glow Your Way to Macao” Roadshow Promotes Macao’s Status as a Leading Leisure and Business Travel Destination to European and Arabian Markets
-
Asia7 days ago
QTech Games wins Online Casino Provider of the Year at SPiCE Awards
-
Latest News6 days ago
Gate.io and AWS’s ‘Gateway to Championships’ Brings Blockchain to the Forefront with FC Internazionale Milano Partnership
-
Compliance Updates7 days ago
FDJ Brings Forward the Expiry of the Acceptance Period of its Offer on Kindred to 2 October After Having Obtained All Necessary Regulatory Approvals
-
Latest News7 days ago
ReelPlay becomes Silver Bullet partner strengthening Relax Gaming collaboration
-
Latest News7 days ago
Week 38/2024 slot games releases
-
Latest News6 days ago
Tom Horn Gaming to showcase its rich portfolio of iGaming Solutions at SBC Summit Lisbon