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UKGC: More than football – A Deep Dive into Euro 2024 Betting

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Following on from this summer’s UEFA European Football Championship, Commission Research and Statistics Analyst Robyn Brummitt and Research and Impact Manager Caleb Adegbola discuss the impact of the tournament on consumer gambling behaviour.

“The 2024 UEFA European Football Championship (Euros) was a landmark event, not only for football fans but also for the gambling industry. This tournament provided us with a unique opportunity to explore the impact of the Euros on consumer behaviour, particularly following England’s impressive run to the final.

“Given that major football tournaments featuring the home nations occur only every two years, we partnered with our Consumer Voice research provider, Yonder, to explore betting behaviours, motivations, and the impact of promotional offers and advertising during this year’s Euros tournament. This research builds on our previous studies into gambling attitudes during major football events like the World Cup.”

What did Yonder do?

“Using Yonder’s omnibus survey (opens in new tab), we employed cross-sectional tracking to ask a series of questions to a total of 6,237 people across three waves, with just over 2,000 respondents participating in each. The first wave was conducted a week before the tournament started, wave 2 fieldwork was conducted between the group stage and the knockout stages, and wave 3 was a week after the tournament had concluded. Participants shared their insights on various topics, including their betting activity and intentions, awareness of advertising, use of promotional offers, gambling motivations, and even how England’s run to the final influenced their behaviour.

“Betting behaviour: The rise of the young female bettor?

Interestingly, our findings revealed a notable increase in the proportion of female respondents who reported betting on the Euros, which significantly outpaced the rate of increase among male respondents. Pre-tournament (20.8 percent male, 6.6 percent female) and mid-tournament (27.0 percent male, 9.6 percent female) ratios were similar, with males approximately three times more likely to report participation – but that was closer to two times (27.3 percent, 13.3 percent) more likely in the post-tournament wave.”

“When considering age, there was a marked increase in the proportion of those aged 18 to 24 who reported betting on the Euros in wave 3 (14 percent at wave 1, 36 percent at wave 3) compared to older groups, for whom the increase in participation was far more modest.

“As with previous research, (such as the aforementioned project into World Cup gambling attitudes), the most common motivations for gambling were to win money, make the game more interesting or because of a promotional offer and/or free bet. There was evidence of a change in motivations during the tournament due to the success of the English team, with a significant increase in the third wave in the proportion of respondents reporting that they had bet because England or the country they support were playing. (21 percent at wave one, 23 percent at wave two, 36 percent at wave three in which), particularly amongst the 18 to 24 year old group.”

What drives betting?

“Overall, respondents said that advertising had a limited impact on their gambling engagement. Less than 10 percent of those who intended to or had bet on the Euros reported doing so because they saw an advert, and most people who reported betting on the Euros spent the amount they anticipated (67 percent), 15 percent reported spending less than expected (a decrease from wave 2), and just 10 percent reported spending more than they had planned. In their comments, many respondents indicated they had set a fixed budget and felt in control of their spending.

“When it comes to promotions, free bets were reported to be the most popular, with three out of four respondents that had engaged in offers utilising free bets.

“Looking at intentions for future sporting events, a significant proportion of those that bet on the Euros stated they also plan to bet on other upcoming sporting events like the World Cup in 2026 (67 percent), the Premier League (52 percent) and Olympics (22 percent). However, this did not increase from wave 1 to 3, suggesting that the Euros may not have enticed respondents to gamble on other sporting events.”

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QTech Games partners with SmartSoft Gaming to strengthen its varied offering

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QTech Games partners with SmartSoft Gaming to strengthen its varied offering
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Leading distributor teams up with non-traditional specialist to underscore its status as a definitive one-stop-shop for igaming

QTech Games, the leading game distributor for emerging markets, has launched with innovative games developer SmartSoft Gaming in a new deal for the platform which adds more muscle to its definitive product portfolio, allowing its clients to access another multifaceted catalogue.

Founded in Georgia in 2015, SmartSoft Gaming has swiftly cemented its reputation as a unique igaming software studio by creating many sought-after games, as well as delivering top-quality promotional tools with which to acquire new players and deepen players’ engagement in responsible fashion.

SmartSoft is proven across a number of verticals including slots, keno and roulette, alongside a category of crash titles, known as XGames, whose flagship creation is the hugely popular JetX. SmartSoft’s games are designed with immersive narratives, eye-catching design and high-class gamification components.

The developer’s offering features a rich variety of other dynamic games and slots, as well as virtual casino content. It represents just the latest studio to benefit from QTech Games’ unrivalled speed-to-market and the machine-learning excellence of its AI games lobby, which curates targeted portfolios of games for operators across Asia, LatAm, Africa and the CIS-facing markets.

The ascendant crash-games domain continues to go from strength to strength with a truly global fanbase, particularly in breakout territories like LatAm and Africa, where SmartSoft’s innovative and authentic gameplay have placed its premium content, like JetX, in the vanguard of this must-have igaming vertical. Accordingly, these games now all form part of the progressive portfolio made available to QTech Games, its partners and their culturally-diverse appetites of their myriad players.

Accordingly, integrating this content from one of the most innovative and creative online casino game developers adds more muscle to QTech Games’ thriving platform, which is bringing the widest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the sector’s rising-star providers.

As the fastest-growing distributor in Asia and other growth markets, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Philip Doftvik, CEO at QTech Games, said: “We’re pleased to have signed another progressive agreement with a brand like SmartSoft Gaming, whose games need little introduction and are routinely raising the bar for cutting-edge mobile and web gaming.

“SmartSoft produces a range of innovative and interesting titles across a range of gaming verticals, including the in-demand crash format, so it’s fantastic to be able to bring these compelling titles to the QTech Games platform. We firmly believe these games will resonate strongly with our operator partners’ customers around the world and are thrilled to bring SmartSoft aboard.”

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Discover ancient plagues and big wins in Shadow Summoner Egypt

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Discover ancient plagues and big wins in Shadow Summoner Egypt
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Would you dare to summon the most terrifying of Egyptian plagues? That is exactly what’s being asked of players in Fantasma Games’ latest blockbuster slot, Shadow Summoner Egypt, already showing outstanding player engagement KPIs from its initial limited market release. Shadow Summoner Egypt is scheduled for general market release in the very near future.

Players must travel along the Shadow Summoner to unlock the Tomes of Locusts, Blood, Sacrifice and Firestorm if they are to find the wonderful treasures that can be discovered in the ruin and destruction these tomes bring to the reels.

And what are these treasures? The Tome of Firestorm turns itself into a Multiplier and destroys 4-12 random symbols. For each symbol destroyed, the Multiplier increases by 1x.

The Tome of Locusts brings an explosion to the reels, turning itself and all neighbouring paying symbols into the same random paying symbol. Meanwhile, the Tome of Blood turns 1-4 neighbouring symbols and itself Wild for even more win possibilities.

The Tome of Sacrifice wields great power and can bring one of four upgrades to the reels. This includes turning all of the low symbols into their corresponding high symbols before the Tome of Sacrifice itself becomes the corresponding high symbol of the last upgrade.

But that’s not all. Sometimes the Tomes of Blood, Locusts and Sacrifices will turn into a Multiplier after activation. That’s not the only time Multipliers can appear – they can drop at any point during the game and range from 2x to 100x.

The darkness of the plagues is followed by the brightness of the sun. Sun Free Spins see players receive four spins initially with a guaranteed Tome in play. If enough winning symbols are collected during the initial spins, another four are retriggered.

The total win Multiplier is semi-persistent and is applied to the win if there is a Multiplier on the reels at the end of a winning spin.

Then there are the Moon Free Spins where all Tomes can land. If a further four bonus symbols drop, players receive an additional 10 Moon Free Spins. Again, there is a semi-persistent Multiplier in play.

Fredrik Johansson, CEO and Founder at Fantasma Games, said: “Shadow Summoner Egypt is the latest in our Shadow Summer series.  Players must be bold and brave, summoning plagues and tomes if they are to discover the exciting and thrilling treasures they contain.

“Shadow Summoner Egypt really showcases the excellence of our games, combining a great theme with striking design, a compelling narrative and gameplay that promises to put players on the edge of their seats spin after spin.

“This is a solid addition to our portfolio of premium online slot games and we look forward to seeing players travel along the Shadow Summoner in their quest for potentially big wins”.

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The Star: New Debt Facility Arrangement

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The Star Entertainment Group Limited announced that the Group’s corporate lenders have executed a commitment letter for a new debt facility (of up to $200 million in two-tranches) which will become effective upon completion of long-form documentation and satisfaction of various conditions precedent.

The Group’s existing $450 million facility has been reduced to $334 million which is fully drawn.

The Company’s lenders have agreed to provide covenant waivers for the next two testing dates, being 30 September 2024 and 31 December 2024, with the waiver for the latter date being subject to execution of long-form documentation for the new debt facility and other customary conditions.

The new facility comprises two tranches of $100 million each. The first tranche is expected to be available to be drawn, subject to conditions precedent, from the end of October 2024 through to 20 December 2024.

The first tranche is subject to certain conditions precedent being met, including:

•the provision of unsecured guarantees from some of the Group’s regulated entities and enhanced security granted to lenders;

•regulatory consents and government approvals as required for guarantees and enhanced security for the lender group;

•the establishment of a disposal proceeds account with a credit balance of an amount representing the net proceeds of the sale of the Treasury Brisbane casino building and any other non-core asset proceeds completed before the draw down; and

•other customary conditions precedent.

The second tranche is subject to more extensive conditions precedent but, if satisfied, would be expected to be available to be drawn from the end of December 2024 and have a 4 month availability period following the drawing of the first tranche.

The conditions precedent for the second tranche drawdown include:

•the receipt of required regulatory consents and finalisation of documentation for the granting to the lender group of security over the Group’s regulated entities;

•provision of information in relation to the Group’s long-term strategy;

•all lender approval of the Group’s strategic plan and long-term financial forecasts;

•the Company raising additional subordinated capital of at least $150m; and

•other customary conditions precedent.

The all-in coupon for the new facility is 13.50% per annum (assuming cash pay is elected), and the existing $300 million term facility has been repriced to this level:

•the Company has the flexibility to capitalise a component of the interest at its election; and

•there is a reduction in the coupon subject to the Group’s Adjusted Net Leverage Ratio falling below 4.0x.

The maturity date for the new facility is consistent with the existing term loan (December 2027). The Group will also retain up to $34 million of bank guarantees under the existing revolving credit facility.

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