Q&A: Rokk and Roll: Getting to know RokkerX

European Gaming talks to Andy Rogers, the Founder and CEO of Rokker.

Can you tell us more about RokkerX and the services you offer?

RokkerX is the managed services arm of Rokker, a professional services company that has been supporting tier-one operators and suppliers since 2015. We currently have a team of 60 incredible people and are on track to grow to 150 employees by the end of 2025. Our teams are based out of hubs across the globe including the UK, Spain and Bulgaria (Sofia) with plans to open a South American office by the end of the year. We are also closing on a deal for another 1,000 square meters of office space in Sofia so that we can meet client demand. In terms of services, when RokkerX debuted in 2023 we started with trading and operations but have just added a trio of services including customer service; KYC, ALM, fraud and payments; and player retention.

Who are your services mostly aimed at?

The end client is always a B2C operator but where we currently see the most interest is specifically from those wanting more control over their operations but who are less likely to want to take these services from a whitelable supplier. We also have several channel partners that deliver our services to operators including platform providers; we are always working to grow our roster of B2B partners with new companies coming on board all the time.

Talk us through your new services and how they help operators.

For KYC, AML, fraud prevention and payments, we provide a fully integrated solution that streamlines player onboarding and payments while ensuring compliance at all times. Operators – and indeed software suppliers – can tap into our expertise in these areas to be fully confident they are being managed to the highest standards of accuracy and security.

For example, we handle KYC and AML checks seamlessly to reduce the time and effort needed to verify players while ensuring full compliance with local and international regulations. Our fraud prevention services add an extra layer of protection, safeguarding operators from risks while optimising payment processes to ensure smooth, fast and secure transactions for both deposits and withdrawals. By allowing RokkerX to take on the complexities of these services, operators can focus on their core business while mitigating operational risk and meeting regulatory standards.

For us, the push into these new areas means we have a more comprehensive suite of services for operators which provides them with the flexibility to scale and focus on strategic growth while we take care of operational and regulatory demands.

Were there any other drivers for increasing your service offering?

We have seen strong demand for these services and, to us at least, there didn’t seem to be a simple independent solution out there. Sure, operators can take these services from whitelable suppliers, but many operators now want more control over their technology by buying or leasing their core stack – some have even built their own. These operators really need an experienced partner to help launch and run this part of their operation and that’s where we come in.

Independence is important to us, too. We are not tied to one platform, and this means we can be contextual and responsive to clients. We’ve all heard stories about player data being blurred or ownership of that data being held with providers – this is not our philosophy at all. With RokkerX, clients are segregated across our systems with all player data, brand scripting, and specific performance data and retention strategies, owned by the client at all times.

What challenges are operators facing in these areas and how do you help to overcome

them?

One of the biggest challenges operators face – especially those with multiple brands in multiple markets – is managing large teams while keeping a sharp focus on strategic business objectives. With RokkerX, operators can relieve some of the operational burden such as managing large teams and instead focus on driving their companies forward. Our ability to scale our service provision to 24/7 coverage means we can provide this support regardless of the magnitude of ambition or scale of capacity required.

The quality of the experience offered is also a challenge and we help our partners maintain the highest levels of service to their customers. We do this by leveraging economies of scale and as we continue to work with more operators, our clients benefit from a more experienced and cost-effective workforce when compared to managing everything in-house. This is another area of concern for operators, with accessing and onboarding skilled talent harder than ever before, especially in areas typically prone to high churn such as customer support.

Through our innovative talent solution, we offer a pathway for talented individuals to return to clients’ businesses as educated team members, minimising churn risks internally while maximising the value of their experience as they are specifically trained in the client’s systems and processes. In addition, our Learning and Development platform supports this by transforming typical pain points into opportunities and long-term benefits which in turn makes talent retention and development an asset rather than a challenge.

What makes RokkerX different to other companies providing the same services?

We are the only company that provides such a broad scope of services while being fully independent – most of our competitors focus on one or two of the areas we cover. So that’s our real USP – offering services to the market that are very underserved by companies who don’t make you take their platform alongside it, as is the case with most whitelable providers. This one-stop-shop approach allows us to provide holistic data across our services which in turn offers an additional layer of insight that can inform and guide other areas of our clients’ operations such as product and even marketing.

How will you further scale the business over the next 12 months and beyond?

We plan to rapidly scale in line with our growth trajectory and market demand – this includes scaling our team and adding more hubs. This scaling will not only increase our capacity but allow us to stay agile and responsive to the needs of our clients and partners. We are especially excited about our plans for South America where we are establishing a dedicated team and hub. This serves two purposes – one, to ensure we continue to expand and two, to align our teams and services even more closely with the aspirations and operations of our customers. This will reinforce our ability to provide contextual, client-focused solutions, helping both our business and our partners achieve their long-term goals. In short, if they win, we win.

You’ve scaled your operations in Sofia. Can you tell us more about this and what makes it such as good base for RokkerX?

Sofia has proved to be a great location for us – this should be no surprise as it’s become a really popular destination for iGaming businesses. Why? Because the city offers a dense talent pool and is a hub for related services and businesses. For us, the location provides the perfect foundation for further expansion, especially because of its time zone alignment and proximity to many of our clients. This allows for incredible operational efficiency while staying closely connected to our customers and their needs. The high-quality multi-lingual talent in Bulgaria has also been instrumental in delivering exceptional service to our clients – service we have built our reputation on.

What are your plans for South America?

Latin America is one of the most exciting markets right now, especially with Brazil coming online next year. For us, we see Brazil and the entire region as a significant opportunity and are actively targeting the region with our services – there is strong demand for our managed services and experience, especially as more markets embrace regulation. We are already in advanced talks with operators and partners, and the next run of industry events will be pivotal in further strengthening our presence in this exciting, rapidly evolving market.