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GameOn Appoints Alex Wilson to Head Up New Marketing Division

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GameOn Appoints Alex Wilson to Head Up New Marketing Division
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GameOn expands service offering to provide outsourced highly experienced marketing services

GameOn, the industry’s most prominent B2B PR agency, has today announced the launch of a new division, which will provide companies with access to a highly skilled team of marketing experts, to help create and accelerate their global marketing strategies.

The new division will be headed up by Alex Wilson, previously Head of Marketing for Microgaming and latterly Apricot Investments and will be working with clients to offer a wide range of services including multi-national brand management, the creation and implementation of sales driven marketing, corporate and product communication strategies. She will also be working with clients on employee branding and engagement, organisational transformations, market research and managing digital acquisition, affiliate, PR and creative functions.

Commenting on Alex’s appointment to the business, Sarah Blackburn, co-founder of GameOn, said: “I’ve had the privilege of working with Alex for the last couple of years and seen first-hand her extraordinary aptitude to implement the most effective marketing strategies across multiple brands.

“Together we identified a gap in the market to offer companies at all levels, an opportunity to provide an experienced team of marketing professionals, that is both cost effective and supported by the entire GameOn team.”

Alex Wilson, Head of Marketing Division said: “I’ve thoroughly enjoyed my time working in an industry that is constantly innovating and evolving and I’m excited to start this next phase of my career.

“There are so many businesses in our industry that could benefit from a service that provides a high level of expertise, on a flexible working basis, and that doesn’t require the same level of investment that recruiting someone on a full time basis would incur. I’m really excited and can’t wait to get started.”

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Cybersecurity Innovations Shaping the Safety of Online Blackjack Games

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The quick rise of online gambling has given ease and fun to gamers all over the world. But, it has also turned the field into a primary target for cybercriminals. Ensuring the security of web blackjack games is key to keeping players’ information safe and keeping the game experience fair. With more sophisticated cyber threats, the field must implement advanced security measures to protect websites.

 

Encryption and Data Protection

Encryption plays a big part in keeping online blackjack sites safe by converting sensitive information into ciphertext that can’t be read unless you have the key. New encryption methods like AES and RSA are often used to guard players’ private and financial information. These algorithms make sure that even if a hacker gets the data, he cannot understand it without the right key for breaking the code. Encryption is used not just for data in transit like when making deposits, but also for data that’s stored on servers of online casinos.

Data safety goes further than only coding. Internet blackjack sites use secure socket layer (SSL) certificates to set up a coded link between the user’s web browser and the casino’s server. This tech makes sure that all information shared during gaming time is safe and shielded from being͏ intercepted. With these strong safety ways, players can fearlessly take part in online blackjack without stress about wrong access to their private details.

 

Artificial Intelligence and Machine Learning for Threat Detection

Artificial intelligence and machine learning are leading the way in today’s online safety advancements. Web blackjack sites use these tools to find and stop cheating and online dangers right away. Artificial intelligence and machine learning look at large amounts of information to identify patterns and anomalies that could show malicious activities, like hacking tries, players working together or strange betting ways.

AI-powered systems can rapidly adapt to new dangers, learning from old events to boost their spotting skills. For example, if an AI system sees a new kind of attack on the platform, it can refresh its rules to spot like threats in future. This continuos learning way makes AI a key tool in the fight against cybercrime in the online game industry.

AI helps to check player identities and stop unapproved entry to accounts. Methods such as facial recognition and fingerprint scanning are more and more common in online casinos. This not only makes safety better but also makes it easier for users by giving fast and easy ways to log in.

 

Blockchain Technology for Transparency and Security

Blockchain tech is making big steps in improving the safety and transparency of online blackjack games. One main part of blockchain is its decentralised nature, which means that data is kept across many computers instead of on one server. This split makes it very hard for hackers to break into the system because they would have to take over most of the network to change any info.

In online blackjack, blockchain can help make the games fair with “provably fair” algorithms. Every move in the game, like shuffling cards or dealing, is put on the blockchain, making a clear and unchangeable record. Players can check if each game is fair by looking at the blockchain list ensuring that a casino can’t change the result.

Blockchain tech makes the safety of financial transactions better. Cryptocurrencies such as Bitcoin and Ethereum are more often used for putting in and taking out cash on internet blackjack sites. Those moves are coded and logged on the blockchain, giving an extra level of safety and anonymity for players. The use of smart contracts on a blockchain also makes paying easier, cutting down the chance of human mistakes or fraud.

 

Multi-factor authentication and Account Security

Multi-factor authentication (MFA) is one more online security measure that has turned into a norm in the web betting area. MFA asks players to prove who they are through several steps before getting into their accounts. Usually, this means something the player knows (a password), something they own (a phone or device token), and something they are (biometric data like a print). By asking for more than one way to verify, MFA significantly reduces the chance of unauthorised access, even when a password is leaked.

Online blackjack sites are also using account safety steps like login warnings, where players get alerts if there is a login try from an unknown device or place. This lets players act right away if their account is being used without their authorisation. Many sites give tools like session endings and automatic logouts after times of inactivity, keeping the player’s account safe.

 

Secure Payment Gateways and Data Anonymisation

The safety of financial transactions is a main concern for online blackjack sites. Secure payment gateways use secret codes and tokens to guard players’ payment data during transactions. Tokens swap private card details with a special sign or token, which can be used for the next transaction without showing the real data.

Data hiding is an important way to keep player names safe. Online casinos are using ways to hide data, making sure that private details are not directly tied to the player’s actions. This lowers the chance of identity theft and makes it harder for bad actors to target people based on their game habits.

Overall, the safety world is always changing, and online blackjack sites are using new measures to keep safe from risks. By using advanced encryption algorithms, AI tools that find troubles, blockchain systems, multi-factor authentication, and secure payment methods, the field is making better rules for safety and fairness.

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GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights

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GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights
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At SBC Summit Lisbon 2024, the GR8 Tech booth buzzed with constant activity, as hundreds of industry professionals stopped by to explore our cutting-edge iGaming solutions. From live demos to in-depth discussions of specific cases, visitors saw firsthand how GR8 Tech’s technology empowers operators to elevate their businesses. GR8 Tech’s sales team held over 80 meetings, leading to 20 strong prospects—a result that clearly underscores the effectiveness of the team’s efforts and the strong interest in GR8 Tech’s offerings.

“Over the past year, we refined our offerings for the market and arrived at SBC Lisbon with a clear vision of the value we provide to potential clients. Our focus was evident in the increased number of meetings and leads at our booth. As a result, I believe we are on track to secure numerous new contracts,” said Evgen Belousov, GR8 Tech CEO.

GR8 Tech also got recognition at the SBC Awards, scoring Silver as the Best Platform Provider of the Year. It demonstrated the company’s commitment to advancing the iGaming industry with top-of-the-line software solutions and services.

Yevhen Krazhan, CBDO, added: “The strong engagement we saw at SBC 2024 shows our message is resonating. As we establish ourselves as a top provider of the high-performance Sportsbook and iGaming platform, we’re attracting the right audience eager to learn more.”

GR8 Tech Emphasizes Geo-Specific Innovation and Player-Focused Strategies

At the summit, GR8 Tech highlighted the importance of tailoring solutions to specific market and client needs. During a compelling fireside chat on the SBC Superstage, GR8 Tech CEO Evgen Belousov and Paris Anatolitis, CEO of Moja Group, presented an exclusive case study titled “Getting Geo-Specific in Africa: Tailoring Tech for Success.”

The session showcased how GR8 Tech’s geo-specific solutions tackle the challenges of the African market, helping operators like Mojabet acquire and retain players. A standout example was the custom-designed lightweight frontend, which cut Mojabet’s load times from over 10 seconds to 1.5 seconds, boosting user experience and engagement. The discussion also explored how GR8 Tech’s geo-specific solutions helped operators in various regions worldwide, leaving attendees with valuable insights of how tailored technology can drive success in the iGaming industry.

Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), participated in the dynamic panel discussion, “Average Joe… The Sportsbook Experience for Recreational Customers.” Andrusenko took a practical, product-focused approach, sharing insights based on real user research conducted on the GR8 Tech platform. He highlighted how sportsbooks are adapting products, risk management, and market pricing to meet the needs of value-conscious customers, emphasizing new ways operators are keeping casual bettors engaged through a personalized, user-friendly experience.

Expanding Global Reach with Strategic Engagements and Upcoming Events

Reflecting on the success of SBC Summit Lisbon 2024, GR8 Tech is poised to build on the strong connections established during the event. Looking ahead, the company is excited to continue engaging with partners and clients while showcasing its flagship GR8 Sportsbook platform at upcoming global events, including SiGMA Europe from November 11-14.

 

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International Music Day: The strings that bind Indian gaming and esports

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Music has always been seen as a universal language that breaks down barriers and brings together people from various cultures and backgrounds. Gaming is another medium with similar potential, and the relationship between the two stretches back decades to the iconic melodies of Super Mario.

As the world has progressed, so has the relationship between music and gaming. Today, they intersect in numerous innovative ways beyond just a simple theme song, yet their ability to captivate audiences through this immersive connection remains unchanged.

A standout instance of this evolving relationship are the virtual concerts held by well-renowned artists Marshmellow and Travis Scott in the popular game Fortnite. Just as halftime performances at the Super Bowl attract global attention, these virtual events drew similar viewership, with over 10 million attendees for Marshmellow’s concert and 27.7 million unique players participating in Travis Scott’s event.

This immense engagement not only showcases the evolution of music and gaming interactions but also emphasises how deeply gaming influences music consumption. On this International Music Day, let’s explore how music and gaming are creatively connecting in India, much like these international events.

One of the most creative ways music and gaming came together in India was when NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, brought gamification to its popular music festival, NH7 Weekender. The lineup was revealed through an interactive game where users explored a virtual NH7 venue and collected coins to uncover the performing artists.

NODWIN Gaming has also frequently blended music with esports. They teamed up with popular artists Seedhe Maut and Sez On The Beat to produce an anthem called ‘NHK,’, for the Valorant Conquerors Championship (VCC), showcasing top Valorant players from South Asia. Another notable instance was when they organised the Android Carnival during the grand finale of Battlegrounds Mobile India Master Series (BGMS) Season 3, featuring a live performance by renowned musician Garv Taneja, also known as Chaar Diwaari.

Commenting on the significance of music in gaming and esports, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming stated, “Music plays a pivotal role in enhancing gaming and esports experiences. Iconic collaborations, like Linkin Park and Imagine Dragons’ anthem for League of Legends Worlds becoming the sound of gaming culture show how music can resonate deeply with players and audiences alike. Virtual concerts in games like Fortnite by renowned artists like Travis Scott and Ariana Grande also took the world by storm. Games like FIFA have also seamlessly integrated music into their gameplay, creating soundtracks that define each edition and connect with fans worldwide.”

“For gamers, music creates an immersive atmosphere, whether they’re casually playing or competing in tournaments. As a youth entertainment-focused company, NODWIN Gaming recognizes the intrinsic significance of music in gaming and is committed to creating experiences that merge the two, maximising the timeshare of mindshare for our audiences,” he added.

Music plays a crucial role for gamers by enhancing their focus, building excitement, and creating a more immersive and engaging experience. According to Deloitte’s Digital Media Trends Fall Pulse Survey, gen Z gamers have a strong relationship with music. The survey found that 42% of Gen Z gamers listen to other music while gaming, and 34% of them hear music within a game and then seek it out online to stream or purchase.

Naman Mathur, Co-founder of S8UL, India’s leading esports and gaming content organisation says, “Music has always been a huge part of almost every gamer’s journey. Whether it is getting pumped before intense matches or connecting with my community during streams, music has always helped me feel more immersed in the experience. The characteristic music track of each game is something so familiar and exciting for the gamers. Singers like Alan Walker have collaborated with us in the past, clearly highlighting the connection gamers share with music!”

When it comes to in-game music, iconic titles like Grand Theft Auto, Cricket ‘07, or FIFA have soundtracks so ingrained in popular culture that a simple note can immediately remind fans of the game. Music in games can intensify emotions, enhance storytelling, and elevate the overall experience for players.

SuperGaming, a leading Indian game developer, understands this interplay well. Their upcoming game Indus Battle Royale, which is inspired by Indian culture, weaves Indo-futuristic music into its gameplay, crafting an auditory experience that complements its futuristic yet culturally rooted aesthetic.

“Behind every unforgettable gaming moment is a carefully crafted soundtrack that intensifies that experience. For us, the Indo-futuristic soundscape we’ve created not only complements the visual and interactive elements of the game but also enhances the player experience. It creates an atmosphere that pulls players into another world, making each experience on Virlok more vivid and memorable,” commented Roby John, Co-founder and CEO of SuperGaming.

As gaming continues to grow in both reach and cultural impact, music remains at its heart. Whether through game soundtracks, collaborations or interactive experiences this powerful symphony of gaming and music will continue to mesmerise audiences for the foreseeable future.

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