On September 27, 2024, a new original betting site launched in the French market : his name is YesOrNo, and it is an interesting concept. We learned more about it from our colleagues at lebonparisportif.com (Read the source article in French here: “YESorNO : l’application qui veut bousculer le pari en ligne”) about this new player in France.

YesOrNo is at the crossroads of the world of mobile gaming, traditional betting and cryptocurrency, and the concept is based on fun, accessible and social betting, with a different approach from traditional bookmakers:

• The users publish the bets
• The community evaluates the quality of bets and answers
• Each user belongs to the global community while being at the heart of their own network of friends on the platform.

The user interface is intended to be extremely simple, offering two-option bets (YES or NO) limited to 49 characters, and the operation could be described as follows:

1. Users bet YON on the yonis (free bets) offered by simply choosing between YES and NO.
2. Each correct answer earns YON and moves users up the rankings of the channel linked to the yonis they won.
3. Users can join channels dedicated to their favorite topics to interact with other enthusiasts on Telegram.

In a short video, the new operator describes itself as ” a mix between TikTok and Tinder ” and expresses its intention to ” break the codes “.

YesOrNo is app-based, so it needs to be downloaded on the AppStore or Google PlayStore, the link to the apps are available on their official website www.yesorno-jeu.fr

Previously on July 17, 2024, the National Gaming Authority called ANJ had issued a “sports betting” license to a YesOrNo, which is mandatory to operate in France (YesOrNo now holds the ANJ license n°0062-PS-2024-07-11-AG-R00).  The application for approval was submitted on February 29, and the ANJ finally granted this approval by a decision dated July 11. During these four months, the regulator verified that the project had the necessary resources to achieve its ambitions, by requesting additional elements, obtaining personal financial commitments from the company’s representative, receiving a letter of intent for a fundraising, as well as recording current account contributions and a capital increase.

YesOrNo is supported by the company La Différenciation Évidente, created by the entrepreneur Gilles Feingold and Pierre Klein, former director of Betclic France.

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The BLAST Premier Fall Final 2024 Counter-Strike 2 tournament took place in Copenhagen from 25-29 September. G2 Esports won the BLAST Premier Fall Final after defeating Natus Vincere and putting their own 9-game loss streak to bed. The Final ended with a score of 3-1: Ancient (13:9), Dust II (13:11), Mirage (11:13), Inferno (13:7), handing G2 supremacy in the tournament and direct qualification for BLAST Premier: World Final 2024.

Esports Charts, in collaboration with GG.BET, released a series of articles with overviews of the gaming achievements of various teams and players. Before the tournament got underway, a retrospective looking back at the viewership of previous Fall Finals, a prediction of the viewer numbers, and exclusive data about GG.BET customers’ bets on different teams winning were published. After the tournament, Esports Charts produced infographics about the results, as well as insights on viewership: popular maps, platforms with peak engagement, and info about winners G2 Esports and the players, their achievements, and popularity metrics. Betting fans could see the players and teams that were bet on the most, as well as which of them brought in the most winnings. The final article contained analytical insights into teams and players, allowing readers to take a deep dive into the more niche gaming stats and look back at the most electrifying moments of the tournament.

Analytics company Esports Charts is a widely recognized source of data about the popularity of esports events. In collaboration with international betting brand GG.BET, which has a wealth of experience in esports partnerships, the company regularly publishes data about tournaments which are not often seen by the community.