Connect with us
WINNING COMBINATION

Latest News

It’s all about community spirit

Published

on

It’s all about community spirit
Reading Time: 3 minutes

 

Giorgi Tsutskiridze – Chief Commercial Officer at SPRIBE, says operators must stock their lobbies with games that deliver social interaction if they are to engage the next generation of players and future-proof their businesses

If operators want to future-proof their brands and businesses, they need to focus on engaging Millennial and Gen Z players. Why? Because this demographic often represents the largest audience cohort in the majority of markets from the UK to LatAm.

In the UK, for example, more than 30% of gamblers are aged between 35 and 44 while in Brazil, Millennials make up more than 34% of the population and 50% of its workforce.

These players are the next generation of online casino customers, but their preferences are different to those that have come before them. And not only in terms of the games they play but in how those games are played, especially when it comes to interacting with others.

This has seen operators stock their lobbies with non-traditional content in a bid to provide the entertainment this audience is seeking. This includes things like mines, dice, hilo, plinko and of course crash games.

But offering these games alone is not enough. To really engage this hard-to-reach but lucrative demographic, they need to be wrapped up in deeply social experiences that allow players to connect with others and enjoy shared experiences.

This needs to be baked into the gameplay itself, which is why the crash format has been such a runaway success. These games are simple in nature – Aviator takes the increasing curve format – and, more importantly, multiplayer.

Keeping the game simple makes it easy to understand with players unwilling to waste time and money learning a new format. In addition, by giving players control over when to cash out, they have a sense of ownership over the outcome.

This is hugely important to Millennials and Gen Z players, many of whom grew up with connected video games where they had ultimate control over their destiny.

The multiplayer element is a must, too. This creates a community around the game with players able to post their scores on the real-time leaderboard and compete with others. This really cranks up the competitive spirit inside all of us.

But multiplayer formats and live leaderboards alone are not enough to provide the social interaction next-gen players are seeking and this is why we include a chat function in Aviator.

This is where the community really comes together with players sharing big wins, strategies and general banter about the game. We’ve also built a promotional feature, Rain Promo, that allows players to share free bets within the chat – making it “rain” down for other players.

Another highly effective social interaction feature is group bets, which we recently rolled out. The idea behind this is to encourage players to join forces with their friends and compete for a share of the “community wins”.

Joining group bets is super easy – players can see active groups or friends who are about to place a bet and then join in if they like via a single click. The feature has been integrated into the game interface so it’s really accessible and easy to use.

Once in a group bet, all participants share the outcome which means the game’s payout is divided among the group based on the amount each player has bet. This delivers social interaction in spades and also brings another strategic element with players discussing when to cash out collectively.

While savvy operators will look to games such as Aviator to acquire Millennial and Gen Z players, they are incredibly effective when it comes to retention, too.

The community these games foster encourages players to return time and again. Not only that, but players share their wins and engagement on other channels such as social media which in turn drives customer acquisition.

It must be remembered that Millennials and Gen Z have grown up with technology at their fingertips and are very accustomed to interacting online through social media and multiplayer mobile gaming. This has made them value experiences that can be shared and are communal.

This is the opposite of what online casinos have traditionally offered, with most players in solitude and simply hitting spin and waiting to see if they win. The rise in non-traditional content hitting game lobbies suggests operators understand this and have reacted to the change in preferences.

But that alone is not enough. Ultimately, operators need to offer games where social interaction and community spirit are at the heart of the player experience. Those that do will be able to acquire and retain players at the scale needed to future-proof their brands and businesses.

Latest News

NetBet Italy forms collaboration with Relax Gaming

Published

on

NetBet Italy forms collaboration with Relax Gaming
Reading Time: < 1 minute

 

The latest addition to NetBet Italy’s providers library impresses players

NetBet Italy continues to steadily expand its games library with the addition of leading provider Relax Gaming, offering a selection of casino titles to Italian players.

NetBet has been developing its games lobby for over 20 years and in that time has partnered with some of the most innovative software providers in the world. Its family of providers now comprises both original purveyors of land-based slots and up-and-coming software developers, giving players of all backgrounds and budgets the chance to enjoy safe gambling.

NetBet Italy has relatively recently harnessed the potential of a rapidly growing market and is committed to giving Italian players the unrivalled NetBet experience, with a diverse product range and the best responsible gambling tools in place.

The brand’s most recent provider partnership is with Relax Gaming, an exciting operator with more than a decade in the industry. Popular games from their portfolio include Temple Tumble, Cluster Tumble and Banana Town, all of which are now being enjoyed on mobile, tablet or desktop by NetBet Italy players.

NetBet Italy’s PR manager, Claudia Georgevici, said: “We’re thrilled to welcome Relax Gaming to the fold and showcase their impressive portfolio of slots to our growing audience of iGaming fans.

“As we continue to evolve and cater to the unique tastes of the Italian market, we can rely on Relax Gaming to help us in our mission to provide an exceptional gaming experience for everyone.”

Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “It’s wonderful to partner with a quality operator like NetBet Italy. This jurisdiction is a big part of our growth strategy for 2024 and beyond so we’re excited to expand our reach on Italian soil.”

Continue Reading

Latest News

Betsson and AEK Betsson BC Extend Their Partnership

Published

on

Reading Time: 2 minutes

 

Betsson has announced the renewal of its partnership with AEK Betsson BC for the fourth consecutive season, continuing as the team’s main sponsor.

This renewed agreement solidifies Betsson’s ongoing commitment to supporting AEK Betsson BC across both Greek and European competitions, actively contributing to its success and eagerly anticipating another exciting season filled with victories and achievements.

Thanos Marinos, Managing Director of Betsson Greece, said: “We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season and since the beginning, our primary goal has been to provide enduring support for both the team and its vision. The fact that we are entering our fourth year of collaboration reflects our deep trust in the team. At Betsson, one of our core values is Passion, and it truly drives everything we do, especially in sports. We are passionate not only about supporting AEK Betsson BC in their pursuit of success on the court but also in fostering a deeper connection with the fans and the community. We look forward to another exciting season where our shared passion will fuel even greater achievements.”

On September 26, a press conference was held at the “SUNEL Arena” to announce the renewal of Betsson’s partnership with AEK Betsson BC and to unveil the new jersey for the 2024-25 season.

The event opened with a video highlighting significant moments of their collaboration over the years. Notably, this included a €100,000 donation to earthquake victims in Turkey, which underlines the shared values of both organisations. The video also featured celebratory on-court moments, fan experiences traveling abroad with the team and heartfelt scenes with the athletes.

Among the attendees at the press conference were the major shareholder of AEK Betsson BC, Makis Angelopoulos; the Managing Director of Betsson Greece, Thanos Marinos; and the team’s legendary coach, Dragan Sakota.

Continue Reading

Latest News

TaDa Gaming Explores an Underwater World of Wins in Poseidon

Published

on

Reading Time: 2 minutes

 

TaDa Gaming invites players to dive deep into the underwater kingdom in Poseidon and experience a game like no other in this six rows, six reels plus bonus seventh multiplier reel slot.

A treasure trove of features gives players access to Cascading Reels, Free Spins, Multipliers to 500x in the bonus game, the unique Elimination Round and 20,000x max bet win.

The Bonus reel holds the Multipliers and Special Symbols, while reels one to six take players across the ocean floor and into a world of legends with sea creatures, mermaids and the mighty god Poseidon himself.

Four Pearl Scatters will trigger Ten Free Spins with up to six Scatters triggering 14 Free Spins plus Multipliers of x2 and higher guaranteed. Each additional scatter will give another Free Spin. Find Four Scatters in Free Spins and retrigger the entire round.

Cascading Reels add to the magical underwater sensation. When any winning combination pays out across reels one to six, the cascading reels feature triggers and all winning symbols will be removed, with the remaining symbols falling to the bottom of the screen. Empty positions will then fill with new symbols until there are no more winning combinations. Cascading reels can trigger in the base game and in Free Spins.

Players will find themselves entranced by the unique Elimination Round feature. To keep players aware, gold edges will frame the positions when the win is awarded. The symbols will disappear after triggering the effect and the positions will refresh with each spin.

Mega Special Symbols of the Shark, Jellyfish and Octopus will also appear across the screen in this randomly triggered round and each brings a unique bonus.

Special Symbols of 2×2, 3×3 and 4×4 are the shark’s gift. The Jellyfish will transform all symbols on reels one – six to higher paying ones and the Octopus will add all the Multipliers together to increase the winning stake payout.

Multipliers come from the Air Bubble and the Treasure Chest Special Symbols on the bonus reel, with 1x from the Air Bubble to 2x-8x for the Blue Chest; 10x-25x for the Brown Chest and a legendary 50x-500x for the Royal Purple Chest.

Each time a Multiplier is awarded in any round, the value will show on the board to the left of the screen, giving players an easy way to calculate the wins.

Combining mythology and underwater creatures in smooth play and stunning graphics with an edgy soundtrack all add to the thrills in this engaging and immersive medium volatility game. Plus, intuitive mechanics will locate a horizontal row across the top of the screen for mobile play and a vertical row for tablets or desktop for the bonus reel, keeping the grid visually easy to view.

Sean Liu, Head of Product Management at TaDa Gaming, said: “Poseidon’s ocean kingdom is busy! Players need to stay on full alert throughout the game as all the features interact with each other and trigger randomly. The Multiplier bonus reel brings significant uplift to the already strong win potential for truly engaging play.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.